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Futurekids, Inc. is a privately held internationally franchised K–12 educational software company headquartered in El Segundo, California, which focuses on technological literacy and computer literacy.

Futurekids, Inc.
IndustryEducational software
FoundedWestwood, California, 1983
FounderPeter Markovitz
United States
Area served
ProductsKids Education
OwnerBob and Jan Davidson


Founded in 1983,[1] Futurekids was among the first computer and technology training programs in the United States,[2] with a focus on tutored computer learning centers and pre-school technology learning. In 1996, the company was purchased by Robert M. Davidson and Janice G. Davidson, PhD, education entrepreneurs and founders of Davidson & Associates, an early educational software company and maker of the popular Math Blaster and Reading Blaster series.

The company currently offers professional development programs and K–12 technology curriculum in schools in 65 countries.[3] It focuses on the integration of technology and the use of computers in the educational process. Their professional development course is used in the Los Angeles Unified School District,[4] Pennsylvania,[5] and other districts around the world and offered through Dell training and technology certification, and is certified in a number of universities for continuing education units (CEUs) needed for teaching re-certification in the U.S.

In 2008, the Software and Information Industry Association (SIIA) selected Futurekids’ Real Journeys in Technology curriculum as a 2008 Codie awards finalist [6] among educational software in the best instructional solution in other curriculum areas category.[7]

Futurekids Inc. ceased operations on June 30, 2009. Franchises worldwide continue to offer the Futurekids curriculum.[8]


Futurekids’ products and services are aligned with technology standards, including the International Society for Technology in Education (ISTE); the Software and Information Industry Association (SIIA); Project Tomorrow, and the Consortium for School Networking (CoSN).

Futurekids has been awarded contracts for their educational products by the state of Michigan and Pennsylvania.[9]

In 2004, Platinum Television Group selected Futurekids for a segment on Today's Family, a series that celebrates successful parenting solutions,[3]

In 2005, Futurekids worked with Intel Corporation and other technology and national youth organizations in creating the Partnership for 21st Century Skills, an advocacy organization for positioning computer skills at the center of U.S. K–12. In November 2007, the Partnership for 21st Century Skills launched Route 21, an online, one-stop shop for 21st century skills-related information, resources and tools.[10]

In 2006, Adobe, Intel, Lenovo Group and Futurekids created a web portal, 21st Century Connections.

In 2007, Futurekids expanded its innovative professional development program to more schoolsthe “Classrooms for the Future” technology initiative in the state of Pennsylvania. The Classrooms for the Future initiative, believed to be the largest program of technology integration ever undertaken by a state, allocates $200 million in funding over a three-year period for laptop computers, software, printers, interactive electronic whiteboards, professional development, technology infrastructure, support and high-speed Internet access. Futurekids was tapped to provide some professional development services for the initiative.[11]

Evaluation studies[edit]

The “Innovation and Best Practice Project” on information and communication technology conducted in Adelaide, South Australia, found that "the Futurekids’ curriculum engenders authentic learning and student engagement."[12]

A research project conducted by Boise State University, Boise, ID, to determine the effects of a new program provided by Futurekids for 5th grade students and teachers concluded the "Technology enriched learning environment had an overall positive effect on reducing a student’s anxiety towards computers and raising their level of enjoyment."[13]

The Center for Positive Practices, conducted a controlled study of the effectiveness of Futurekids, Inc.’s professional development tools and concluded "Futurekids professional development participants performed significantly better than a non-treatment control group on posttest computer literacy... "[14]

Higher math and reading scores in the Kentwood Public Schools District (Michigan) were attributed primarily to the initiation of a technology education program with Futurekids in 1993.[15]

Newsome Park Elementary School in Newport News, Virginia, implemented a Futurekids program to teach children about technology and apply it to their personal endeavors. In recognition of the program, the school received the 2003 “Virginia Technology Program of the Year Award,” Newsome Park was also recognized as one of 26 program excellence award winners in the U.S. by the International Technology Education Association.[16]


  1. ^ FutureKids leaps to get its toe into schoolhouse door - Futurekids Inc Los Angeles Business Journal, November 7, 1994. Retrieved on March 19, 2008.
  2. ^ FutureKids Hong Kong General Chamber of Commerce Retrieved on March 19, 2008.
  3. ^ a b Today's Family” to feature Futurekids Today's Family, June 26, 2004. Retrieved on March 19, 2008.
  4. ^ Michael Eugene Los Angeles Unified School District Memorandum Archived 2011-07-23 at the Wayback Machine. Los Angeles Unified School District, November 2003. Retrieved on March 19, 2008.
  5. ^ Kenneth Voss Educational Technology Plan[permanent dead link]. PA Dept. of Education, July 2007. Retrieved on March 19, 2008.
  6. ^ 2008 SIIA Codie Award Finalists Archived 2008-03-25 at the Wayback Machine. SIIA, February 2008. Retrieved on March 19, 2008.
  7. ^ 2008 Best Instructional Solution in Other Curriculum Areas Archived 2008-05-03 at the Wayback Machine.
  8. ^ Futurekids
  9. ^ Pennsylvania Launches Classrooms for the Future to Transform Education and Spark High School Reform. Business Wire Jan 24, 2007. Retrieved on March 19, 2008.
  10. ^ [State Educational Technology Directors Association (2005). Maximizing the Impact: The pivotal role of technology in a 21st century education system Archived 2008-03-16 at the Wayback Machine.(PDF) Retrieved on March 13, 2008.
  11. ^ Futurekids Expands Professional Development Role in Second Year of Pennsylvania’s ‘Classrooms for the Future’ Technology Initiative
  12. ^ White K. Innovation and best practice project: information and communication technology Archived 2008-05-10 at the Wayback Machine. Adelaide, South Australia, March 1999. Retrieved on February 26, 2008.
  13. ^ VanDehey T, Thorsen C. Model technology integration school program: Futurekids, Inc. Archived 2008-05-10 at the Wayback Machine Boise State University, Boise, ID. May 2002. Retrieved on February 26, 2008.
  14. ^ Martinez JP, Watson-Acosta D, Chandler LL. Investigating the effectiveness of Futurekids professional development: A treatment control groups study Archived 2008-05-10 at the Wayback Machine. Center for Positive Practices, Santa Fe, NM. June 2001. Retrieved on February 26, 2008.
  15. ^ Leiker M. Technology plays a key role in raising test scores through the development of higher-order thinking skills Archived 2007-12-15 at the Wayback Machine. The Voice: the forum for today’s educators: November 2000. Retrieved on February 26, 2008.
  16. ^ Study to Analyze What Factors Contribute to Success in the Use of Technology. T.H.E Journal, June 2001. Retrieved on March 19, 2008.