Goli Vada Pav

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LOGO
Goli Vada Pav Pvt. Ltd
Private
Industry Quick service Restaurants
Founded 2004 in Mumbai, India
Founder
Headquarters Vikhroli, Mumbai ,India
Key people
Venkatesh Iyer (CEO)
Products Goli Vada Pav, Goli Schezwan Vada Pav, Goli Sabudana Vada[1]
Revenue Increase 55 Crore (2015)[2]
Number of employees
150-200 (2016)[2]
Parent Goli Vada Pav Pvt. Ltd
Website 'Goli Vada Pav No.1'

Goli Vada Pav is an Indian ethnic fast food restaurant chain originated from Mumbai, Maharashtra, India. It was founded in 2004 as a vadapav restaurant by Venkatesh Iyer and Shivadas Menon. Today, Goli Vada Pav has 300 stores in 100 cities across 20 states of India. The expanse is from Gorakhpur in North to Calicut in South and Porbandar in West to Kolkata in East. The Basket of products include varieties of vadapav, vada rolls, currys pavs and desserts. It is positioned as an alternative to traditional fast food and rivals the conventional burger. The franchise retail chain store has now grown to a 55 crores business which plans to make a multi-fold jump to 350 crores with the opening of 1000 outlets pan-India.[3]

History[edit]

Origin[edit]

Goli Vada Pav was founded by Venkatesh Iyer and Shivadas Menon.The chain started operations in early 2004 with a single ‘Quick service restaurant’.[4] The initial investment of ₹40 lakhs was funded by Venkatesh Iyer, who had wound up his corporate advisory business. The investment had increased to ₹1 crores by the time the business. The first outlet was set up in Kalyan, a suburban locality in Mumbai. The company raised ₹21 crores from venture fund VenturEast in 2011.[5] A large-scale expansion of the outlets had to be abandoned due to the limited popularity of the franchise in Mumbai. At this point, Venkatesh Iyer received an offer from an acquaintance to set up an outlet in the city of Nashik in Maharashtra.[6] Soon enough Goli Vada Pav was set up in over 40 cities with 150 outlets with a success rate of sale of 75,000-100,000 vada pavs per day.

Operations[edit]

Goli Vada Pav stores operate under the name of 'Goli Vadapav No.1'

The chain has its presence through 300 stores from Gorakhpur in North to Calicut in South and from Porbandar in West to Kolkata in the East, across 100 cities and 20 states in India, viz., Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, Gujarat, Chhattisgarh, Bihar, Uttar Pradesh, Uttarakhand, Jharkhand, Madhya Pradesh, Delhi,Chandigarh(U.T), Haryana, Himachal Pradesh, Punjab, Rajasthan, West Bengal, Odisha.

Goli fast food chain products are prepared in fully automated ‘HACCP’[4] certified hands free plant frozen at -18 degree Celsius.

Products[edit]

Goli Vada Pav produces 75,000-100,000 vadapavs per day and comprises a basic menu of Mumbai snacks, namely Vadapavs, Rolls, Misal, Samosas etc. All Time favourties of Goli Vada Pav customers include:[7]

  1. Classic Vadapav
  2. Aloo Tikki Vadapav
  3. Mix Veg Vadapav
  4. Makkai Palak Vadapav
  5. Masala Vadapav
  6. Maharaja Vadapav
  7. Cheese Vadapav
  8. Schezwan Vadapav
  9. Paneer Supreme Vadapav
  10. Paneer Roll
  11. Makka Palak Roll
  12. Crunchy Roll
  13. Cuppa Misal Pav
  14. Aachari Nuggets
  15. Sabudana Vada
  16. Cheese Finger
  17. Choco X-Tacy

The chain store is also famous for various other snacks and fast food items, all prepared within a time limit of 5 minutes.[8]

Public appeal[edit]

Goli Vada Pav, with an ever-increasing popularity marked by a fan following of 1.5 lacs Facebook followers, adopts a standard operating procedure of preparation, processing, packaging and distribution of the snacks produced. Goli boasts of a 9-month shelf life of products and a brand value and goodwill promoted by Ganesha public processions with vada pav and the hosting of Goli Rock Shows.[9]

Awards & Recognition[edit]

  1. Golden Spoon Award-Most Admired Food Chain of Indian Origin,by Coca Cola http://www.indiainfoline.com/article/news-business/jubilant-foodworks-sweeps-the-coca-cola-golden-spoon-awards-2014-114020503857_1.html
  2. Travel & Leisure has featured Goli Vada Pav amongst the top 20 QSR in the world
  3. India Inc certificate of excellence in recognition of smart innovation
  4. 6th Largest QSR Brand in India http://www.indiaretailing.com/2016/09/29/food/food-service/goli-vada-pav-mainstreaming-vada-pav-across-india/

References[edit]

Footnotes
General sources

External links[edit]