Grupo Poma

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Grupo Poma
Industry Diversified
Founded 1919
Headquarters San Salvador, El Salvador
Key people
Ricardo Poma (CEO)
Fernando Poma(CEO for the Real Estate Division.)
Products Automotive
Real estate development
Number of employees
10,000 (2001)

Grupo Poma is a family-owned company headed by Ricardo Poma in El Salvador. Some of Grupo Poma’s business activities include automobile dealerships, real estate development and construction, industrial manufacturing and hotels, as well as investments in telecommunications and a variety of nonprofit organizations that carry out social projects. As of 2001, Grupo Poma had a total of 10,000 employees.[1]

Group divisions[edit]

Grupo Poma is divided into four primary divisions:

  • Automotive division: Excel Automotriz: Operating in El Salvador since 1919 and also in Guatemala, Honduras, Nicaragua, Costa Rica and Panama. Grupo Poma represents some of the leading companies in the automotive market, such as Toyota, BMW, Mitsubishi, Chevrolet, Ford and KIA. Excel Automotriz is considered the biggest automotive distribution company in Central America.
  • Real estate development division: Grupo Roble: Grupo Roble is a construction subsidiary that builds and manages shopping centers, residential housing, and office space. Some of this division's accomplishments include building more than 50,000 homes and 19 shopping malls in Central America.
  • Hotel division: Real Hotels and Resorts: The Group has nineteen InterContinental, Marriott International and Choice Hotels in Central America, Colombia, the Caribbean and Miami, Florida, United States.
  • Industrial division: Grupo Solaire: The Group has companies creating architectural solutions for the construction industry: insulated roofing systems, window hardware and aluminum and glass products. Grupo Solaire manufactures windows and aluminum products at four factories in El Salvador.


  1. ^ Latin CEO, February 2001