The district is named after the Haßberge hill chain, which is located south of the Thuringian border. It is an eastern extension of the Rhön mountains and densely forested. South of the hills the Main river crosses the district from east to west. South of the river there is the Steigerwald forest, whose northern parts belong to the district. Both the Haßberge hills and the Steigerwald are nature parks.
The three jags are from the arms of Würzburg; the lion symbolises the city of Bamberg. These two bishoprics owned most of the region in medieval times. Below there is a motive from the Saxon coat of arms, since the city of Königsberg once belonged to Saxe-Coburg and did not become a part of Bavaria before 1920.