Hollywood Chewing Gum

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Hollywood Chewing Gum is a brand of French chewing gum, belonging since 2012 to the group Mondelēz International.


The first published advertisement for the brand appear in 1958 and the first television advertisement in 1968. The slogan Fraîcheur de vivre ("Freshness of life") was coined in 1972 by Jean Verrechia, based on the concepts of youth, freedom and freshness.

In 1986, a sugar-free variation called Hollywood Light was launched, followed by Hollywood Blancheur ("Hollywood Whitener") in 2001.

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