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| title = Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round
| title = Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round
| work =
| work =
| publisher = TechCrunch
| publisher = goatse.cx |date=February 6, 2008
|date=February 6, 2008
| url =http://www.techcrunch.com/2008/02/06/ex-googlers-launch-intsructional-video-site-howcast-raise-8-million-a-round/
| url =http://www.techcrunch.com/2008/02/06/ex-googlers-launch-intsructional-video-site-howcast-raise-8-million-a-round/
| format =
| format =

Revision as of 04:04, 4 September 2011

Howcast Media, Inc.
Screenshot of Howcast.com home page
Type of businessPrivate
Type of site
Instructional
Available inEnglish
Spanish
FoundedFebruary 6, 2008
Headquarters
New York City
San Francisco
,

United States
Key peopleJason Liebman
(Co-founder) & (CEO)
Daniel Blackman
(Co-founder) & COO)
Sanjay Raman
(Co-founder) &
(Vice President of Product Development)
Darlene Liebman
(Co-founder) & (Vice President of Production)
URLHowcast.com
RegistrationOptional
(Required to upload, comment, add favorites)
LaunchedFebruary 6, 2008
Current statusActive

Howcast is a website that provides instructional short-form how-to video and text content that combines practical information with various filmmaking techniques such as humor, claymation and animation.

Inception

Howcast.com was launched on February 6, 2008 by co-founders and former Google employees Jason Liebman, CEO, Daniel Blackman, COO and Sanjay Raman, VP of Product Development and Darlene Liebman, VP of Production, with offices in New York City and San Francisco.[1] Its investors include Tudor Investment Corporation.[2]

Content

The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors .[3] Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views.[4] The site currently has over 100,000 videos in its library and works with partners like Playboy, JetBlue, Nestle and the US Department of State.[5] Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from "How to Write a Resume" to "How to Survive a Bear Attack."[6]

Mobile Applications

Howcast has developed free, native applications for the iPhone, iPad, and Android-powered phones to allow mobile searching and viewing of Howcast videos. Howcast for iPhone, was the first how-to video iPhone application created and was featured in the Apple iPhone commercial "Itchy."[7]

Projects

Howcast partnered with Facebook, Google, YouTube, MTV, the Department of State and Columbia University to host the Alliance of Youth Movements Summit in December 2008 that brought 17 youth movements that had used social media to combat oppressive regimes.[8] The Summit resulted in the launch of a 501c3 The Alliance of Youth Movements and a published field manual: Creating Grassroots Movements for Change.[9]

Awards

The site was named one of the "50 Best Websites of 2008" by TIME Magazine [10] and a top undiscovered web site by PC Magazine.[11] In 2009, Howcast was nominated for two Webby Awards in the How-to and travel categories.[12] In 2010, Howcast was nominated as the Finalist in Top 100 Websites of 2010 by PC Mag[13] and became the Finalist in New York City Hot 125 nominated by Lead411.[14]

In May 2009, CNET named the app one of "five free iPhone apps that can improve your life."[15] In July 2009, Times Online named the Howcast for iPhone app one of its ten best iPhone apps.[16]

References

  1. ^ Schonfeld, Erick (February 6, 2008). "Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round". goatse.cx. Retrieved 2009-06-15. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  2. ^ Kee, Tameka (October 24, 2008). "Howcast Adds $2 Million To First Round Financing". PaidContent. Retrieved 2009-06-15. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  3. ^ Smith, Frank (February 6, 2008). "Ex-Googlers Launch Howcast With $8M". Contentinople. Retrieved 2009-06-15. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  4. ^ Eldon, Eric (February 6, 2008). "Especially well designed how-to video site Howcast launches, gets funding". VentureBeat. Retrieved 2009-06-28. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  5. ^ Creswell, Julie (July 11, 2009). "How to Start a Company (and Kiss Like Angelina)". New York Times. Retrieved 2009-07-12. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  6. ^ Whitney, Daisy (2009-02-10). "How-To Videos Big Boom For Video Sites". TV Week. Retrieved 2009-07-26. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  7. ^ Etherington, Darrell (2009-04-08). "iPhone Ad Breakdown: Itchy, Office, Student". TheAppleBlog. Retrieved 2009-11-04. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  8. ^ "US taps online youth groups to fight crime, terrorism". AFP. Retrieved 2009-06-28. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  9. ^ "U.S. Official Discusses Alliance of Youth Movements Summit". America.gov. 2008-12-02. Retrieved 2009-06-28. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  10. ^ Hamilton, Anita (2009-06-17). "50 Best Websites 2008". Time. Retrieved 2009-06-28. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  11. ^ "The Top 100 Undiscovered Web Sites". PCMAG. August 11, 2008. Retrieved 2009-06-28. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  12. ^ "13th Annual Webby Awards Nominees and Winners". The Webby Awards. 2009. Retrieved 2009-11-04. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  13. ^ "The Top 100 Web Sites of 2010". PC Magazine. 2010. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  14. ^ "New York City Hot 125". Lead411. 2010. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  15. ^ Broida, Rick. "Five Free iPhone Apps That Can Improve Your Life". CNET.com. doi:2009-05-27. Retrieved 2009-12-15. {{cite web}}: Check |doi= value (help); Cite has empty unknown parameter: |coauthors= (help)
  16. ^ Pell, Alex (2009-07-19). "Ten of the Best iPhone Apps". London: Times Online UK. doi:2009-07-19. Retrieved 2009-12-15. {{cite news}}: Check |doi= value (help); Cite has empty unknown parameter: |coauthors= (help)
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