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Imgur logo.svg
Web address
Commercial? Yes
Type of site
Image hosting service
Registration Optional
Available in English
Created by Alan Schaaf
Launched February 23, 2009; 6 years ago (2009-02-23)
Alexa rank
Decrease 45 (January 2016)[1]
Current status Active

Imgur (pronounced /ˈɪməər/, like the word "imager"[2]) is an online image sharing community and image host founded by Alan Schaaf.


Alan Schaaf, Founder and CEO of Imgur, in 2014

The company was started in 2009 in Athens, Ohio as Alan Schaaf's side project while he attended Ohio University for computer science. Imgur was originally created as a response to the usability problems encountered in similar services. Originally designed as a gift to the online community of Reddit,[3] it took off almost instantly, jumping from a thousand hits per day to a million total page views in the first five months.[4] Imgur became widely recognized following its rise to popularity on social media websites such as Facebook, Reddit and Digg.[5] In October 2012, Imgur expanded its functionality to allow users to directly share images to Imgur instead of requiring images to gain enough attraction through other social media sites like Reddit to show up on the popular image gallery.[6]

In the beginning, Imgur relied on donations to help with the web hosting costs. As the site grew, it needed additional sources of revenue to keep up with demand. Display ads were introduced in May 2009;[7] sponsored images and self-service ads were introduced in 2013.[8]

In order to scale and manage its growth, Imgur used three different hosting providers in the first year before settling on Voxel, then switching to Amazon Web Services in late 2011.[7]

In January 2011, the company moved from Ohio to San Francisco.[9] As of June 2013 they had 10 employees,[10] and won the Best Bootstrapped Startup award at TechCrunch's 2012 Crunchies Awards.[11]


In April 2014, 5 years after it was founded, Imgur raised $40 million from Andreessen Horowitz, along with a small contribution from Reddit.[12] Besides the large investment, Andreessen Horowitz's Lars Dalgaard will join Imgur's board.[13]

Imgur previously received partial funding through "premium accounts" in which users can have an unlimited amount of uploaded images, as opposed to 125 for normal users. This has since been changed, and the website's main form of funding is through advertisements on the site.

April Fools' Jokes[edit]

Imgur has a history of playing April Fools' Day jokes on its users. The first documented joke in 2011 was the Catification feature, which allowed users to automatically add cats to any image with one click.[14] The official Imgur mascot is the Imguraffe, which was created originally as an April Fools' Day joke, but was "too cute to give up", thereafter becoming the official mascot.[15]


As of 2013, Imgur has largely overtaken other hosts, such as Photobucket, ImageShack, and TinyPic.[16]

In its first month, Imgur saw 93,000 pageviews. According to EdgeCast, Imgur's former content delivery network (CDN), Imgur serves more images in 10 minutes than there are in the entire Library of Congress.[7] In 2012, there were 300 million images uploaded, 364 billion image views counted, and 42 petabytes of data transferred.[17]

In September 2012, Imgur sent out 3,000 free stickers based on user requests.[18]

As of August 2014 nearly 2/3 of all successful posts on Reddit were links to an image on Imgur.[19]



Albums were introduced on October 11, 2010.[20] Album layouts are fully customizable and embeddable.


On January 9, 2010, Alan Schaaf announced the creation of Imgur accounts, which allow users to create custom image galleries and manage their images. Accounts allow full image management including editing, deletion, album creation and embedding, as well as the ability to comment on viral images and submit to the public gallery.[21] Gallery profiles give the user the ability to view their past public activity.[22] If an account has more than 225 images, only the most recently uploaded 225 are displayed in their profile. Paid pro accounts were created in 2010 to remove these limitations and allows infinite image storage, as well as increased upload limits.[23]


Imgur originally had a policy to keep images unless they went 3 months without receiving any views, at which point (unless they were Pro account images) they might be removed in response to space needs.[24] However, in early 2015 it was announced all images will be kept forever (even if not added from a Pro account) and only removed if deletion is requested.[25]

Meme Generator[edit]

Since June 26, 2013, Imgur has provided a "Meme Generator" service that allows users to create image macros with custom text using a wide variety of images.[26]


The public Imgur gallery is a collection of the most viral images from around the web based on an algorithm that computes views, shares and votes based on time.[27] As opposed to private account uploads, images added to the gallery are publicly searchable by title. Members of the Imgur community, self-proclaimed "Imgurians," can vote and comment on the images, earning reputation points[28] and trophies.[29] Images from the gallery are often later posted to social news sites such as Huffington Post.[30] Random mode was released on July 30, 2012 and allows users to browse the entire history of the public gallery randomly.[31]


Since October 2014, Imgur automatically converts uploaded animated GIF files into WebM and MP4 video files, which are much smaller.[32]

Video to GIF[edit]

In January 2015, Imgur allowed users to link video URLs to create GIFs directly through the website.[33] This was geared towards allowing its users to create quality GIFs regardless of image editing knowledge.


In February 2015, Imgur announced "Topics" which was a quick way for users to sort and view specific images that belonged to a specific group determined by tags such as science, earth, or cats.[34]

Mobile Apps[edit]

In March and June 2015, Imgur introduced official mobile apps for iOS[35] and Android, respectively.[36]


Since the site's creation, Imgur has grown along with its user community. Self-named "Imgurians" have created much content in an effort to bring the community even closer. In 2014, user "TheBritishAreComing" created a social network site named Social Savanna.[37] Its purpose was to create a space for users to connect with one another through chat rooms of specific topics and even offering a functionality to create meet-ups with other nearby users. Since its launch, the site has seen over 65,000 Imgurians with an average of 5,000 active members and 75,000 page views per day.[37]

In 2014, user "AnthonyCapo" submitted a series of posts that went viral and has come to be known as the "Danquan Saga".[38] Within two days, the gallery gained traction and was shared on other sites such as Reddit and FunnyJunk.[39] The post became so notorious that the sandwich chain Jimmy Johns, which was mentioned in the posts, responded to the posts with a series of tweets.[40] Since the initial reaction, some[who?] have speculated that it was all a hoax to promote Jimmy Johns.

At the beginning of 2015, Imgur's director of community Sarah Schaaf announced its first ever "Camp Imgur". 500 tickets were sold at $150 each. The camp was created as a celebratory event to bring users of the site together in August 2015, on a four-day retreat at Camp Navarro in Mendocino, California. It included hiking, stand-up comedians, and meetings with the staff of Imgur and other users.[41]

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 2015-05-25. 
  2. ^ "How do you pronounce Imgur?". Retrieved April 26, 2015. 
  3. ^ Schaaf, Alan (February 23, 2009). "My Gift to Reddit: I created an image hosting service that doesn't suck. What do you think?". Reddit. Retrieved April 9, 2013. 
  4. ^ "Interview: Imgur's Path to a Billion Image Views Per Day - Liz Gannes - Social - AllThingsD". AllThingsD. 
  5. ^ Quigley, Robert (January 13, 2010). "Viral Sensation In One Year: A Q&A With Imgur Founder Alan Schaaf". Mediaite. Retrieved April 6, 2013. 
  6. ^ "Imgur Expands Viral Image Sharing Platform". Press - Imgur. Retrieved 2015-12-03. 
  7. ^ a b c "Imgur’s Startup Journey (Infographic)". May 15, 2015. 
  8. ^ "Tech Tuesday Takeover: Self-Serve Ads". 
  9. ^ "Imgur’s Startup Journey (Infographic)". May 15, 2012. 
  10. ^ Ryan Broderick (July 9, 2013). "How Imgur Is Taking Over Reddit From The Inside". Buzzfeed. 
  11. ^ "Imgur Wins Best Bootstrapped Startup, Sees 1 Billion Pageviews Per Month". TechCrunch. 1 February 2012. 
  12. ^ Smith, Jack. "Imgur Gets $40 Million Investment From Andreessen Horowitz". BetaBeat. 
  13. ^ Perez, Sarah April 3, 2014. Techcrunch. "After Five Years Of Bootstrapping, Imgur Raises $40 Million From Andreessen Horowitz & Reddit"
  14. ^ "Catify Your Images!". 
  15. ^ "The Imguraffe". Imgur help. 
  16. ^ "Google Trends". 
  17. ^ "Best Images of 2012 - Imgur". Imgur. 
  18. ^ "Imgur stickers the world". 
  19. ^ Olson, Randy (11 January 2015). "A data-driven guide to creating successful reddit posts, redux". Retrieved 3 January 2016. 
  20. ^ "Biggest site update ever". 
  21. ^
  22. ^ "Account Stats and Profiles". 
  23. ^ "Upgrade to Imgur Pro". Imgur. 
  24. ^ "Register Upgrade". Archived from the original on 12 January 2010. Normal images that are not viewed for 3 months may be removed. However, images with pro accounts can only be removed by you. 
  25. ^ Schaaf, Sarah (16 February 2015). "How long do you keep the images?". Archived from the original on 17 February 2015. 02/16/2015 Forever! An image is only removed if deletion is requested. 
  26. ^ "The Imgur Meme Generator". June 26, 2013. Retrieved July 2, 2013. 
  27. ^ "Virality Scores & User Submitted Images". 
  28. ^ "Reputation Revised". 
  29. ^ "Imgur Trophies". 
  30. ^ "Imgur". 
  31. ^ "New header, random mode, upload from clipboard, oh my!". 
  32. ^ "Introducing GIFV". October 14, 2014. 
  33. ^ "Introducing Video to GIF | The Imgur Blog". Retrieved 2015-12-03. 
  34. ^ "Introducing Topics | The Imgur Blog". Retrieved 2015-12-03. 
  35. ^ "The New Imgur iPhone App is Here!". 
  36. ^ "Imgur Brings Its Trove Of Memes And Cat GIFs To Android". Fast Company. 2 June 2015. 
  37. ^ a b "1 year of connecting imgurians!". Imgur. Retrieved 2015-12-03. 
  38. ^ "The Danquan Saga". Imgur. Retrieved 2015-12-03. 
  39. ^ "Daquan". Know Your Meme. Retrieved 2015-12-03. 
  40. ^ "Jimmy John's on Twitter". Twitter. Retrieved 2015-12-03. 
  41. ^ Jack Smith IV (August 19, 2015). "Imgur Is the Last True Internet Culture Remaining — But Can It Survive?". Retrieved 2016-01-30. 

External links[edit]