Jumia Travel

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Jumia Travel
IndustryTravel, Ecommerce
HeadquartersLagos, Lagos State, Nigeria
Nairobi, Kenya
Dakar, Senegal
Key people
Paul Midy
Number of employees

Jumia Travel is an online travel agency providing online hotel reservations across the African continent.[1][2][3][4][5] The main office is in Paris, France.[6]


Jumia Travel was founded in 2013 by the E-commerce platform Africa Internet Group (now Jumia) and is backed by MTN, Rocket Internet, Millicom, Orange, Axa and financial partners.[7] Operations were started in Nigeria by company's cofounder and first Managing Director, Marek Zmysłowski[8][9][10] and expanded to other African countries in 2014, starting with Kenya, then Senegal and Algeria.[11]

In 2015, Paul Midy joined Jumia Travel as Chief Executive Officer.[12] In June 2016, the company was rebranded from Jovago.com to Jumia Travel, to join other companies in the Jumia ecosystem.[citation needed]

In 2016 Jumia Travel signed a global partnership with AccorHotels to widen the range of luxury hotels offered on the website, and to work with the French hotel chain to develop their business interests Africa.[13] In 2016 Jumia Group became the continent’s first unicorn, being valued over 1 billion USD.[14]


The Jumia Travel website operates out of 10 local offices across Africa and 3 regional headquarters in its main African markets (Lagos, Nairobi and Dakar).[citation needed] The website is available in English and French as well as in other African languages (Yoruba, Ibo, Hausa and Swahili), making Jumia Travel the first global travel agency to use local African languages on its website.[citation needed] The customer service provides support 24/7 out of its African offices.[15]

In East Africa Jumia Travel offers both resident and non-resident rates to encourage people living in the region to travel to neighboring countries. Customers can pay using local payment options including mobile payment applications such as M-Pesa or MTN’s mobile money.[16][17]

Jumia Travel uses mobile apps, Extranet, Progressive Web App and can provide customer support on tools like Whatsapp, Viber for Mobile, following the growing internet and smartphone penetration in Africa.[18][19]


In 2015, the company won "Best Hotel Booking Portal", "Leading Online Hotel Booking Company" and the "Best Use of Technology" in Nigeria (Lagos 2015).[20][21]

TV interviews[edit]


  1. ^ "Jovago Leans On Local Tourism To Grow In East Africa". AFKInsider. 2016-06-20.
  2. ^ "Jovago CEO, Paul Midy outlines company's expansion plans". CNBC Africa. 2016-02-12.
  3. ^ "Menaces terroristes : quelles conséquences sur le tourisme?". RFI. 2016-06-19.
  4. ^ "Nous voulons faire voyager en low-cost les Africains en Afrique". Le Monde. 2015-11-17.
  5. ^ "le site de réservation Jovago met une option sur les classes moyennes". Jeune Afrique. 2015-07-08.
  6. ^ "Terms and Conditions". Jumia Travel. Retrieved 5 February 2017.
  7. ^ "Rocket Internet Launches Jovago To Bring Online Hotel Booking To Africa". TechCrunch. 2013-08-05.
  8. ^ https://allafrica.com/stories/201404280837.html
  9. ^ http://whootafrica.com/15-questions-with-the-ceo-marek-zmyslowski-ceo-of-jovago-com-nigeria/
  10. ^ https://www.howwemadeitinafrica.com/taking-the-leap-entrepreneur-on-why-he-left-poland-to-start-a-business-in-nigeria/45881/
  11. ^ "Jovago, le site de réservation d'hôtels en ligne s'installe en Algérie". Huffington Post Magreb. 2015-11-19.
  12. ^ "Start-up africaine de la semaine : Jumia Travel dépasse le million de visiteurs mensuels". Jeune Afrique. 2015-09-15.
  13. ^ "Le premier hôtelier du monde s'allie à une start-up pour conquérir l'Afrique". Le Monde. 2016-03-14.
  14. ^ "Africa Internet Group set to become continent's first 'unicorn'". Financial Time.
  15. ^ "Jumia Travel: hospitality industry booming in Ethiopia, internet shut downs 'not good for businesses". DireTube. 2016-09-16.
  16. ^ "Nairobi provides tourists a glimpse of what the country has to offer". CCTV. 2016-09-28.
  17. ^ "L'innovation bancaire, nouveau terrain de chasse des start-up africaines". Le Monde AFRIQUE. 2015-02-26.
  18. ^ "L'innovation bancaire, nouveau terrain de chasse des start-up africaines". Le Monde AFRIQUE. 2015-02-26.
  19. ^ "Mobile sales to account for 25% of global online travel bookings by 2019". CIO. 2015-09-22.
  20. ^ "Ondo, GTBank, Etisalat, DLM others win consumersng awards". Vanguard NGR. 2016-02-06.
  21. ^ "JOVAGO Wins NCC Award For Best Use Of Technology". Blueprint. 2015-12-11.