From Wikipedia, the free encyclopedia
Jump to: navigation, search
Industry Internet, Retail, Ecommerce, Marketplace, Classified
Founded 2012
Founders Tunde Kehinde
Raphael Afaedor
Headquarters Yaba, Lagos, Lagos State, Nigeria
Key people
Jeremy Hodara
Sacha Poignonnec
Number of employees
Website www.jumia.com

Jumia, formerly known as Africa Internet Group (AIG), is an ecosystem[dubious ] of online commerces, marketplaces and classifieds websites and applications created in 2012. Started in 2012 in Lagos, the company has a presence across 23 African countries. The different lines of services are Jumia Market, Jumia Travel, Food, Jumia House, Jumia Jobs, Jumia Car, Jumia Deals and Jumia Services.

The first company to launch, Jumia, is an online shopping website for electronics and fashion. It launched in Lagos, in June 2012 and was followed by Jumia Market (formerly Kaymu), a community based online marketplaces in September of that same year. Jumia Travel (formerly Jovago), an online hotel booking platform was launched in Nigeria in June 2013, just before Jumia House (formerly Lamudi), Jumia Car (formerly Carmudi) and Jumia Food (formerly Hellofood). The last two services, Jumia Jobs and Jumia Deals were launched in April 2015. As of 2017, there are 126 websites in activity across 23 African countries.[citation needed]

As of 2016, Jumia had 126 operations across 23 African countries, thus covering 90% of African GDP and 3 million customers. With 3 000 employees across Africa and a network of 500,000 sellers it works with Jumia is the leading actor of online commerce in Africa.[citation needed]


In 2012, Jeremy Hodara and Sacha Poignonnec, co-founders and co-CEOs of Jumia, founded Jumia (formerly known as Africa Internet Group). Hodara and Poignonnec have overseen the successful launch and expansion of nine services in more than twenty countries across Africa.[citation needed]

Hodara spent seven years working at McKinsey in France, India, and the USA, consulting clients in retail and e-commerce. Hodara is a graduate of HEC Paris with a master's degree in Business Administration.[citation needed]

Poignonnec worked for McKinsey in Paris and New York, focusing on Consumer Goods and Retail. He started his career with Arthur Andersen, and then participated in the creation of Accuracy, a corporate finance boutique based in Paris. He holds a master's degree in business administration from EDHEC Business School, France, and he majored in Finance.[citation needed]

Jumia companies[edit]

  • Jumia Market is a community based online marketplace.
  • Jumia Travel is a hotel booking website
  • Jumia Food is an online food ordering site
  • Jumia House is a real estate platform
  • Jumia Cars is an online car dealer marketplace
  • Jumia Jobs is an online job platform
  • Jumia Deals is an online classifieds platform
  • Jumia Services is a B2B logistics provider for online commerce.


In 2012, Jumia Group was launched with the support of Rocket Internet, MTN, and Millicom. In March 2016, Jumia Group secured over €300M of funding from MTN, Rocket Internet, AXA, Goldman Sachs, Orange and CDC.[citation needed]


  • 2013 World Retail Awards (Best New Retail Launch)[1]
  • 2013 Brand Journalists Association of Nigeria Awards (Online Retail Brand of the Year)[2]
  • 2016 Jumia ranked 83rd among the key influencers in the WIRED world "The WIRED 100"[3]
  • 2016 MIT names Africa's Jumia Group in the top 50 global ‘Smartest Companies’[4]


Jumia's headquarters are located in Lagos,Nigeria with offices in all 22 other African countries in which it operates. As of January 2017, it employed more than 3 000 associates from five different continents (Africa, Asia, Europe, ME, North America, South America) and 68 different nationalities


  1. ^ http://pulse.ng/tech/jumia-group-despite-shaky-times-tech-conglomerate-raises-50-million-funding-round-from-cdc-id5241070.html
  2. ^ http://www.bizcommunity.com/Article/157/87/109102.html
  3. ^ http://www.wired.co.uk/article/wired-global-100
  4. ^ https://wolfganghthome.wordpress.com/2016/07/20/mit-names-africas-jumia-group-in-the-top-50-global-smartest-companies/