KFBG (FM)

**KFMB-FM**
San Diego, California;
Broadcast area	San Diego, California
Frequency	100.7 MHz
Branding	100.7 KFM-BFM
Programming
Format	Mainstream Rock
Ownership
Owner	Midwest Television
Sister stations	KFMB (AM), KFMB-TV
History
First air date	September 21, 1959
Call sign meaning	Derived from KFMB (AM)
Technical information
Facility ID	42117
Class	B
ERP	30,000 watts
HAAT	189 meters
Links
Webcast	Listen Live
Website	kfmbfm.com

KFMB-FM is a commercial radio station located in San Diego, California, broadcasting on 100.7 FM, broadcasting a Mainstream Rock format. It shares studios with its sister television station KFMB-TV (channel 8) and radio station 760 AM KFMB in the Kearny Mesa section of San Diego. KFMB-FM's transmitter is in La Jolla.

History

Early years/B-100

What eventually became KFMB FM began testing in 1950 from the North Park Theater on Adams Avenue. It finally signed on for commercial operation on 100.7 MHz on September 21, 1959, airing a Beautiful Music format. In the late 1960s, the format was called "Music Only For a Woman." Station Manager Ed Peters bought the rights to syndicate the format. Soon after, Peters left and started his own company known as "Peters Productions" which syndicated the format on reel-to-reel tape to over 100 stations during the 1960s and 1970s, changing the name of the format to "Music Just For The Two Of Us."

San Diego in the early 1970s had three "beautiful music" stations and was about to gain a fourth, so KFMB AM program director Bobby Rich and station manager Paul Palmer concocted a super high energy Top 40 format to challenge market leader 1170 AM KCBQ. Rich wanted to change the call letters to something with "Q" in them to become "the FM Q" but the owners refused to break up the KFMB AM/FM/TV matched set of calls. Although 100.7 is closer to 101 than 100, 101.5 KGB-FM had already established itself as 101KGB, so KFMB-FM became "B-100" in March 1975 with the slogan "Better Boogie", eventually knocking off longtime AM Top 40 powerhouse KCBQ in the Fall 1977 Arbitron ratings. B-100 was the first major market FM Top 40 station to achieve overall #1 Arbitron ratings for all listeners. The station's on air staff during its first two years included Phil Flowers, Rich Brother Robbin, Rocket Man, Jimi Fox, Willie B. Goode, Rob Landree, Dave Conley, Billy Martin, Glen McCartney, Shotgun Tom Kelly, Gene Knight, Danny Wilde, Gary Kelley, Billy Pearl, Beaver Cleaver (aka Ken Levine), Jimmy Rogers, Chris Lance, Terri Lynne, Uncle Fred, and Dr. Boogie (aka Bobby Rich). Several from this group left to create Ten Q (KTNQ 1020 AM) in Los Angeles after the first year.

B-100 had major success in the 1980s, reinventing itself as one of the nation's first "hot" adult contemporary stations, melding top 40 hits, minus some teen-oriented songs, with an adult delivery by its high-profile air staff, including "The B-Morning Zoo with The Rich Brothers" featuring Bobby Rich (now mornings at Mix 96, Tucson), Scott Kenyon (deceased 2011), Pat Gaffey, and Frank Anthony (now at 105.7 Max FM in San Diego), along with Gary Kelley, Gene Knight, Danny Romero (now a weatherman with ABC7, Los Angeles), Ellen Thomas (now Ellen K at KOST in Los Angeles) and John Fox (now general manager of the first radio station in Southern California owned by a Native American tribe, KOPA in Pala). ^{[clarification needed]}

Jeff and Jer became the morning show hosts at B-100 in the late 1980s, but would leave in April 1993 for KKLQ. Replacing them were John Lander and Jools Brandt, followed by Larry Himmel. After Jeff and Jer left, ratings for the station deteriorated and would never recover.

Star 100.7

On May 16, 1994, Midwest announced that B-100 would flip formats. After the announcement, the station began a 3-week stunt dubbed "The Great Radio Experiment", where the station tested formats such as All-70's Hits, Country, All-Elvis, modern rock, "Party Songs", an "MTV"-style Top 40 format, classic rock, and Children's music, each lasting for a day, and allowed listeners to vote for the new format.^[1] At Midnight on June 6, the station relaunched as "Star 100.7", and retained the Hot AC format, though with a more current and upbeat focus than "B-100".

"Star" was a personality-oriented station, with an initial airstaff consisting of Shawn Ireland and Donna Davis in mornings, Kim Morrison in middays, Dave Smiley in afternoons, Dominica in evenings, and China More in overnights. Later on, the station's airstaff consisted of Jeff and Jer (who would return in May 1997) in mornings, Anita Rush in middays, current XHRM morning hosts Jagger and Kristi in afternoons (after they left for KMYI in 2002, they would be replaced with Gregg Simms, Jen Sewell and Sara Kiani), and Ricky Lopez at nights (who would later be replaced with a repeat of Jeff and Jer dubbed "Jeff and Jer Primetime"). Star 100.7 also aired the Bob and Sheri syndicated morning drive show in the early morning hours for a brief period (as the show is based in Charlotte, North Carolina, which is based in the Eastern Time Zone) in late 2004/early 2005.

100.7 Jack FM

"Star 100.7" continued until 9:55 AM on April 6, 2005, when the station began stunting with a 5-minute ticking clock and a mysterious voice saying "closer...closer", which ended with an alarm going off and a female announcer saying "Bye Star". Jack FM and its adult hits format was then introduced with R.E.M.'s "It's The End of the World As We Know It (And I Feel Fine)." Jeff and Jer left KFMB-FM in August 2005 and moved across town to KMYI 94.1 FM, now known as "Star 94.1". On August 2, 2010, KFMB-FM became home to the former longtime KGB-FM morning show, "Dave, Shelley and Chainsaw," often abbreviated to "The DSC." In September 2013, KFMB-FM instituted a paywall for its online webstream, which only allows listeners in the San Diego area to hear the online stream.

In January 2014, the station's sound evolved from the Adult Hits format by adding more current and recent hits, and dropped most songs recorded before 2000, other than those recorded by established Modern Rock artists such as Green Day, INXS and U2. In April 2014, Mediabase added KFMB-FM to its Adult Top 40 panel, reflecting its shift from Adult Hits to a Modern Rock-leaning Hot AC format.^[2]

On October 6, 2015, Midwest Television announced that it had entered into a joint operating agreement with Local Media San Diego LLC, who operates Tijuana-licensed stations XHRM-FM, XETRA-FM, and XHITZ-FM, forming an entity known as SDLocal. The intent of this agreement is to "[preserve the] local ownership and operation of San Diego's top-rated radio stations".^[3]

100.7 KFM-BFM

On November 17, 2015, KFMB-FM began airing all-Christmas music for the holiday season as "Jack Frost." On December 8, Garrett Michaels, formerly Program Director at XETRA-FM, was named KFMB-FM's new Program Director.^[4] With the announcement, there were possible hints of an upcoming format change (while morning hosts "Dave, Shelley and Chainsaw" are usually ranked in first place, particularly among listeners 25-54 years old, KFMB-FM overall was ranked #17 in the December 2015 Nielsen ratings report for the San Diego market).^[5]^[6] On December 26, 2015, at 10 AM, after playing "Merry Christmas (I Don't Want to Fight Tonight)" by The Ramones, KFMB-FM began stunting with a "Wheel of Formats" (all-AC/DC, all-Bob Marley, 80's hits, all-Van Halen, outlaw country, soft AC, all-hair bands, all-blues, and adult standards), branded simply as "100.7", with each new format starting every day at 10 AM until January 4, when it flipped to a classic-leaning mainstream rock format, branded as "100.7 KFM-BFM", a nod to how the station referred to its call letters in the 1980s. The first song on "KFM-BFM" was "The Spirit of Radio" by Rush.^[7]^[8]^[9]

Morning shows on Jack: Monique and the Man; The DSC

The station conducted a nationwide search for a morning show in September 2005, with a $1,000,000 five-year contract. The winner was the Monique and the Man morning show featuring Hispanic comedian Monique Marvez and former Star 100.7 DJs Greg and Sara. Greg is the 'Man' and Sara is a co-host. The show started on January 23, 2006 and ended in 2009. As with many stations calling themselves "Jack-FM," there was no morning show until Dave, Shelly and Chainsaw took over on August 2, 2010. The show, previously on KGB-FM, helped boost KFMB-FM's morning ratings.