KSSE

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KSSE/KSSD/KSSC
CityKSSE: Arcadia, California
KSSD: Fallbrook, California
KSSC: Ventura, California
Broadcast areaKSSE: Los Angeles metropolitan area
KSSD: San Diego County, California
KSSC: Ventura County, California
BrandingKSSE/KSSD: José 97.5 y 107.1
KSSC: La Suavecita 107.1
Frequency107.1 MHz (also on HD Radio)
First air dateKSSE: December 3, 1960 (as KMAX)[1]
KSSD: November 22, 1977 (as KAVO)[2]
KSSC: November 1989 (as KAXX)[3]
FormatKSSE/KSSD: Spanish adult hits (KLYY simulcast)
KSSC: Spanish adult contemporary
ERPKSSE: 6,000 watts
KSSD: 3,000 watts
KSSC: 370 watts
HAATKSSE: −13 meters (−43 ft)
KSSD: 91 meters (299 ft)
KSSC: 395 meters (1,296 ft)
ClassKSSE: A
KSSD: A
KSSC: A
Facility IDKSSE: 35113
KSSD: 35139
KSSC: 33567
Transmitter coordinatesKSSE: 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722

KSSD: 33°23′01″N 117°11′20″W / 33.38361°N 117.18889°W / 33.38361; -117.18889

KSSC: 34°20′55″N 119°19′57″W / 34.34861°N 119.33250°W / 34.34861; -119.33250
Former callsignsKSSE:
KMAX (1960-1996)
KLYY (1996-2003)
KSSD:
KAVO (1977-1986)
KMLO-FM (1986)
KACO (1986-1992)
KBAX (1992-1996)
KSYY (1996-2003)
KSSC:
KAXX (1991)
KAGR (1991-1992)
KAXX (1992-1996)
KVYY (1996-2003)
OwnerEntravision Communications
(Entravision Holdings, LLC)
Sister stationsKLYY
WebcastListen Live
Websitejose.entravision.com

KSSE, KSSD, KSSC are commercial FM radio stations serving Southern California at the 107.1 MHz frequency. KSSE is licensed to Arcadia, California and broadcasts to the Los Angeles metropolitan area. KSSD is licensed to Fallbrook, California and serves northern San Diego County. KSSC is licensed to Ventura, California and its signal covers Ventura County. The first two stations simulcast with KLYY in Riverside, airing a Spanish adult hits format known as "José 97.5 y 107.1". KSSC airs a separate Spanish adult contemporary format branded "La Suavecita 107.1". From 1991 to 2019, the three station formed a same-channel trimulcast covering Southern California from Ventura to San Diego.

KSSE, KSSD, and KSSC are all licensed by the Federal Communications Commission (FCC) to broadcast in the HD Radio format.[4][5][6]

History[edit]

Early years of the trimulcast[edit]

The oldest of the stations is the one licensed to Arcadia, California, which signed on in 1960 with original callsign KMAX. It was owned by Max H. Isoard and his Sierra Madre Broadcasting Company; it aired a format targeted at various ethnic groups.[1]

In 1988, John Douglas bought KMAX[7] with the intent to integrate it with other stations that would serve the entire Greater Los Angeles area with a rimshot signal. He accomplished this by purchasing two stations in San Diego and Ventura counties that had been operating separately, middle-of-the-road outlet KAVO in Fallbrook and adult contemporary-formatted KAGR in Ventura, for $2.1 million. Together, these three class A FM stations broadcast a city-grade signal across Los Angeles County and surrounding counties, at a lower cost than purchasing a single class B station.[8][9]

Initially, the trimulcast retained its format of brokered-time programming,[9] much of which was targeted to the African-American church community. One popular show during this time was Spiritual Vibes, a gospel music show hosted by Ollie Collins, Jr. Also in the lineup was an all-night program playing classic, traditional, and contemporary "black gospel" music, hosted by veteran gospel music DJ "Sister Ruth" Dixon, known for her signature Caribbean accent.

In 1994, the trimulcast switched to a sports format under the "Sportsmax 107.1 FM" name and call letters KMAX, KBAX, and KAXX.[10] Sportsmax hosts included Joe McDonnell, the SportsGods (Dave Smith and Joey Haim), and Rich Herrera. The stations broadcast games featuring the San Francisco 49ers, Oakland Raiders, Notre Dame Fighting Irish football, and the Los Angeles Ice Dogs of the International Hockey League. Additionally, the triplecast aired urban talk/R&B program The Tom Joyner Morning Show weekdays for a brief time.[11]

In November 1995, Douglas sold the three stations, along with co-owned KWIZ-FM in Santa Ana, to Odyssey Communications for $35 million.[12] The following year, on March 27, 1996 at 4 p.m., Odyssey flipped the trimulcast to a modern rock format branded "Y107", with the stations' respective call signs changed to KLYY, KSYY, and KVYY.[13][14] Y107 competed directly with Los Angeles' established alternative rock station, KROQ-FM.

Spanish formats[edit]

In late 1999, the trimulcast stations flipped to Spanish adult contemporary as "Viva 107.1", retaining the same call signs. On December 24, 2002, following owner Big City Radio's Chapter 11 bankruptcy filing, Entravision Communications purchased KLYY, KSYY, and KVYY for $137 million in cash and stock.[15] Viva remained on air for a short time following the sale.

In 2003, the 107.1 FM trimulcast adopted a rock en español format branded "Súper Estrella". The format originally launched in 1997 on KVAR (97.5 FM) in Riverside,[16][17] then expanded to KACD-FM (103.1 FM) in 2000. Accompanying the flip was a set of new call signs to match: KSSE, KSSD, and KSSC — the first of these moving from the Riverside station. On July 13, 2007, KSSE started adding three to four English-language songs per hour.[18] The first song in English was "Move Ya Body" by Nina Sky at 9:04 p.m. On January 5, 2015, the KSSE/KSSD/KSSC trio was among the first Entravision-owned stations to launch El Show de Piolín, a nationally syndicated program hosted veteran radio personality Eddie "Piolín" Sotelo.[19]

On December 1, 2016, after Entravision's other Súper Estrella stations had slowly disappeared across the United States, all air staff was let go and KSSE's trimulcast began stunting. The last song played on Súper Estrella was "Persiana Americana" by Soda Stereo. On December 5 at 12:02 a.m., the station flipped to Spanish oldies under the name "La Suavecita". Súper Estrella became an online-only service with four distinct streams.[17][20][21]

José and end of the trimulcast[edit]

On January 7, 2019, Entravision broke the 107.1 FM trimulcast. KSSE and KSSD dropped La Suavecita and began simulcasting KLYY and its Spanish adult hits format; this new trimulcast is branded as "José 97.5 y 107.1". KSSC in Ventura County retained the "La Suavecita 107.1" branding, now a Spanish adult contemporary format.[22]

References[edit]

  1. ^ a b "Directory of AM and FM Radio Stations in the U.S." (PDF). Broadcasting Yearbook. Broadcasting Publications Inc. 1963. p. B-27. Retrieved June 13, 2018.
  2. ^ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting Yearbook. Broadcasting Publications Inc. 1979. p. C-19. Retrieved June 13, 2018.
  3. ^ "Directory of Radio Stations in the U.S." (PDF). Broadcasting Yearbook. Broadcasting Publications Inc. 1990. p. B-49. Retrieved June 13, 2018.
  4. ^ "Station Search Detail: KSSE". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. Retrieved June 12, 2018.
  5. ^ "Station Search Detail: KSSD". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. Retrieved June 12, 2018.
  6. ^ "Station Search Detail: KSSC". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. Retrieved June 12, 2018.
  7. ^ "Universal Spins Off L.A. & SF Stations For $23 Million" (PDF). Radio & Records. November 18, 1988. p. 8. Retrieved June 11, 2018.
  8. ^ Clawson, Pat (August 30, 1991). "Douglas Does L.A." (PDF). Radio & Records. p. 4. Retrieved June 11, 2018.
  9. ^ a b "Douglas Does Dual FMs To Dominate L.A. Frequency" (PDF). Radio & Records. August 30, 1991. p. 6. Retrieved June 11, 2018.
  10. ^ "Talkin' WABC/NY PD Blues" (PDF). Radio & Records. March 10, 1995. p. 17. Retrieved June 11, 2018.
  11. ^ "Rumbles" (PDF). Radio & Records. May 19, 1995. p. 20. Retrieved June 11, 2018.
  12. ^ "Odyssey Hears Siren Song Of L.A." (PDF). Radio & Records. December 1, 1995. p. 6. Retrieved June 11, 2018.
  13. ^ "Odyssey Triplecast Goes Alternative" (PDF). Radio & Records. April 5, 1996. p. 3. Retrieved June 11, 2018.
  14. ^ Taylor, Chuck (July 27, 1996). "WKTU Staffers Dance The Night Away; BIA Publishes Figures On Consolidation" (PDF). Billboard. p. 94. Retrieved June 11, 2018.
  15. ^ Jacobson, Adam (January 3, 2003). "Entravision Buys Big City/L.A." (PDF). Radio & Records. pp. 1, 16.
  16. ^ "Street Talk" (PDF). Radio & Records. April 18, 1997. p. 28. Retrieved June 11, 2018.
  17. ^ a b Villafañe, Veronica (December 5, 2016). "Entravision changes LA's KSSE Super Estrella format to Regional Mexican". Media Moves. Retrieved June 12, 2018.
  18. ^ Madrigal, Jackie (July 27, 2007). "Best Of Both Worlds" (PDF). Radio & Records. p. 61. Retrieved June 11, 2018.
  19. ^ Venta, Lance (December 9, 2014). "Entravision Signs Piolin In 14 Markets". RadioInsight. RadioBB Networks. Retrieved June 11, 2018.
  20. ^ "KSSE (Super Estrella)/Los Angeles Flips To 'La Suavecita'". All Access. All Access Music Group. December 5, 2016. Retrieved June 11, 2018.
  21. ^ Venta, Lance (December 4, 2016). "Spanish Soft Oldies Coming To 107.1 Los Angeles". RadioInsight. RadioBB Networks. Retrieved June 11, 2018.
  22. ^ Venta, Lance (January 7, 2019). "Jose Returns to Los Angeles Replacing La Suavecita". RadioInsight. RadioBB Networks. Retrieved January 8, 2019.

External links[edit]


Coordinates: 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722