KSSE

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KSSE/KSSD/KSSC
CityKSSE: Arcadia, California
KSSD: Fallbrook, California
KSSC: Ventura, California
Broadcast areaKSSE: Greater Los Angeles
KSSD: San Diego
KSSC: Oxnard-Ventura
Branding"La Suavecita 107.1"
Frequency107.1 MHz (also on HD Radio)
First air dateKSSE: December 3, 1960 (as KMAX)[1]
KSSD: November 22, 1977[2]
KSSC: November 1989[3]
FormatRegional Mexican
ERPKSSE: 6,000 watts
KSSD: 3,000 watts
KSSC: 370 watts
HAATKSSE: −13 meters (−43 ft)
KSSD: 91 meters (299 ft)
KSSC: 395 meters (1,296 ft)
ClassKSSE: A
KSSD: A
KSSC: A
Facility IDKSSE: 35113
KSSD: 35139
KSSC: 33567
Transmitter coordinatesKSSE: 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722

KSSD: 33°23′01″N 117°11′20″W / 33.38361°N 117.18889°W / 33.38361; -117.18889

KSSC: 34°20′55″N 119°19′57″W / 34.34861°N 119.33250°W / 34.34861; -119.33250
Former callsignsKSSE:
KMAX (1960-1996)
KLYY (1996-2003)
KSSD: KAVO (1977-1986)
KMLO-FM (2/14/1986-2/18/1986)
KACO (1986-1992)
KBAX (1992-1996)
KSYY (1996-2003)
KSSC:
KAXX (7/1991-8/1991)
KAGR (1991-1992)
KAXX (1992-1996)
KVYY (1996-2003)
OwnerEntravision Communications
(Entravision Holdings, LLC)
WebcastListen Live
Websitehttp://www.radiolasuavecita.com

KSSE/KSSD/KSSC is a commercial FM radio station trimulcast serving Southern California at 107.1 MHz. KSSE is licensed to Arcadia, California and broadcasts to the Greater Los Angeles area. KSSD is licensed to Fallbrook, California and serves northern San Diego County. KSSC is licensed to Ventura, California and its signal covers the Oxnard-Ventura, California area. The trimulcast airs a Regional Mexican format known as "La Suavecita ".

KSSE, KSSD, and KSSC are all licensed by the U.S. Federal Communications Commission to broadcast in the HD (hybrid) format.[4][5][6]

History[edit]

Early years of the trimulcast[edit]

The oldest of the stations is the one licensed to Arcadia, California, which signed on in 1960 with original callsign KMAX. It was owned by Max H. Isoard and his Sierra Madre Broadcasting Company; it aired a format targeted at various ethnic groups.[1]

In 1988, John Douglas bought KMAX[7] with the intent to integrate it with other stations that would serve the entire Greater Los Angeles area with a rimshot signal. He accomplished this by purchasing two stations in San Diego and Ventura counties that had been operating separately, middle-of-the-road outlet KAVO in Fallbrook and adult contemporary-formatted KAGR in Ventura, for $2.1 million. Together, these three class A FM stations broadcast a city-grade signal across Los Angeles County and surrounding counties, at a lower cost than purchasing a single class B station.[8][9]

Initially, the trimulcast retained its format of brokered-time programming,[9] much of which was targeted to the African-American church community. One popular show during this time was Spiritual Vibes, a gospel music show hosted by Ollie Collins, Jr.. Also in the lineup was an all-night program playing classic, traditional, and contemporary "black gospel" music, hosted by veteran gospel music DJ "Sister Ruth" Dixon, known for her signature Caribbean accent.

In 1994, the trimulcast switched to a sports format under the "Sportsmax 107.1 FM" name and call letters KMAX, KBAX, and KAXX.[10] Sportsmax hosts included Joe McDonnell, the SportsGods (Dave Smith and Joey Haim), and Rich Herrera. The stations broadcast games featuring the San Francisco 49ers and Oakland Raiders in the National Football League, Notre Dame Fighting Irish football, and the Los Angeles Ice Dogs of the International Hockey League. Additionally, the triplecast aired urban talk/R&B program The Tom Joyner Morning Show weekdays for a brief time.[11]

In November 1995, Douglas sold the three stations, along with co-owned KWIZ-FM in Santa Ana, to Odyssey Communications for $35 million.[12] The following year, on March 27, 1996 at 4 p.m., Odyssey flipped the trimulcast to a modern rock format branded "Y107", with the stations' respective call signs changed to KLYY, KSYY, and KVYY.[13][14] Y107 competed directly with Los Angeles' established alternative rock station, KROQ-FM.

In late 1999, the trimulcast stations flipped to Spanish adult contemporary as "Viva 107.1", retaining the same call signs. On December 24, 2002, following owner Big City Radio's Chapter 11 bankruptcy filing, Entravision Communications purchased KLYY, KSYY, and KVYY for $137 million in cash and stock.[15] Viva remained on air for a short time following the sale.

Súper Estrella[edit]

A rock en español format called "Súper Estrella" was launched in 1997 on KVAR (97.5 FM) in Riverside.[16][17] In 2000, a simulcast of 97.5 FM (then bearing the KSSE call letters) began on KACD-FM (103.1). In 2003, Súper Estrella moved to the 107.1 FM trimulcast. Accompanying the format flip was a set of new call signs to match: KSSE, KSSD, and KSSC.

On July 13, 2007, KSSE started adding three to four English-language songs per hour.[18] The first song in English was "Move Ya Body" by Nina Sky at 9:04 pm PST.

On January 5, 2015, the KSSE/KSSD/KSSC trimulcast was among the first Entravision-owned stations to launch El Show de Piolín, a nationally syndicated program hosted veteran radio personality Eddie "Piolín" Sotelo.[19]

La Suavecita[edit]

On December 1, 2016, after Entravision's other Súper Estrella stations had slowly disappeared across the United States, all air staff was let go and KSSE's trimulcast began stunting. The last song played on Súper Estrella was "Persiana Americana" by Soda Stereo. On December 5 at 12:02 a.m. PST, the station flipped to Spanish adult hits under the name "La Suavecita". Súper Estrella became an online-only service with four distinct streams.[17][20][21]

References[edit]

  1. ^ a b "Directory of AM and FM Radio Stations in the U.S." (PDF). Broadcasting Yearbook. Broadcasting Publications Inc. 1963. p. B-27. Retrieved June 13, 2018.
  2. ^ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting Yearbook. Broadcasting Publications Inc. 1979. p. C-19. Retrieved June 13, 2018.
  3. ^ "Directory of Radio Stations in the U.S." (PDF). Broadcasting Yearbook. Broadcasting Publications Inc. 1990. p. B-49. Retrieved June 13, 2018.
  4. ^ "Station Search Detail: KSSE". FCC Media Bureau CDBS Public Access. Federal Communications Commission. Retrieved June 12, 2018.
  5. ^ "Station Search Detail: KSSD". FCC Media Bureau CDBS Public Access. Federal Communications Commission. Retrieved June 12, 2018.
  6. ^ "Station Search Detail: KSSC". FCC Media Bureau CDBS Public Access. Federal Communications Commission. Retrieved June 12, 2018.
  7. ^ "Universal Spins Off L.A. & SF Stations For $23 Million" (PDF). Radio and Records. November 18, 1988. p. 8. Retrieved June 11, 2018.
  8. ^ Clawson, Pat (August 30, 1991). "Douglas Does L.A." (PDF). Radio and Records. p. 4. Retrieved June 11, 2018.
  9. ^ a b "Douglas Does Dual FMs To Dominate L.A. Frequency" (PDF). Radio and Records. August 30, 1991. p. 6. Retrieved June 11, 2018.
  10. ^ "Talkin' WABC/NY PD Blues" (PDF). Radio and Records. March 10, 1995. p. 17. Retrieved June 11, 2018.
  11. ^ "Rumbles" (PDF). Radio and Records. May 19, 1995. p. 20. Retrieved June 11, 2018.
  12. ^ "Odyssey Hears Siren Song Of L.A." (PDF). Radio and Records. December 1, 1995. p. 6. Retrieved June 11, 2018.
  13. ^ "Odyssey Triplecast Goes Alternative" (PDF). Radio and Records. April 5, 1996. p. 3. Retrieved June 11, 2018.
  14. ^ Taylor, Chuck (July 27, 1996). "WKTU Staffers Dance The Night Away; BIA Publishes Figures On Consolidation" (PDF). Billboard. p. 94. Retrieved June 11, 2018.
  15. ^ Jacobson, Adam (January 3, 2003). "Entravision Buys Big City/L.A." (PDF). Radio and Records. pp. 1, 16.
  16. ^ "Street Talk" (PDF). Radio and Records. April 18, 1997. p. 28. Retrieved June 11, 2018.
  17. ^ a b Villafañe, Veronica (December 5, 2016). "Entravision changes LA's KSSE Super Estrella format to Regional Mexican". Media Moves. Retrieved June 12, 2018.
  18. ^ Madrigal, Jackie (July 27, 2007). "Best Of Both Worlds" (PDF). Radio and Records. p. 61. Retrieved June 11, 2018.
  19. ^ Venta, Lance (December 9, 2014). "Entravision Signs Piolin In 14 Markets". RadioInsight. RadioBB Networks. Retrieved June 11, 2018.
  20. ^ "KSSE (Super Estrella)/Los Angeles Flips To 'La Suavecita'". AllAccess.com. All Access Music Group. December 5, 2016. Retrieved June 11, 2018.
  21. ^ Venta, Lance (December 4, 2016). "Spanish Soft Oldies Coming To 107.1 Los Angeles". RadioInsight. RadioBB Networks. Retrieved June 11, 2018.

External links[edit]

Coordinates: 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722