|City||San Diego, California|
|Broadcast area||San Diego|
|Branding||Que Buena 106.5|
|Slogan||Qué más te gustan|
|First air date||June 26, 1960 (as KPRI)|
|Audience share||4.2 (Holiday 2016, Nielsen Audio)|
|Transmitter coordinates||Coordinates: |
|Callsign meaning||K La NueVa (previous branding)|
|Former callsigns||KPRI (1960-1984)
(Univision Radio License Corporation)
KLNV (106.5 FM, "Que Buena 106.5") is a Regional Mexican radio station broadcasting to the San Diego metropolitan area. It is owned by Univision Radio. Its antenna is located at the same site of KSON and KOGO.
In January 1984, the station flipped to an Adult Contemporary format as KLZZ, "Class FM." KLZZ switched formats once again in September 1986, to classic rock as "California Classics", KLZZ.
In July 1987, after KLZZ was purchased by Edens Broadcasting, KLZZ flipped to a dance-leaning Top 40 format, branded as "Q106" and adopted the KKLQ call letters. KKLQ was also heard on KOGO, 600 AM, as part of a simulcast, and later on now-Talk formatted KCBQ. Q106 was co-owned with KKBQ (93Q) in Houston, Texas, KOY-FM (Y95) in Phoenix, Arizona, WRBQ-FM (Q105) in Tampa, Florida, and WRVQ (Q94) in Richmond, Virginia. All 5 stations were top 40 stations. Edens also owned WWDE (2WD) in Norfolk, Virginia, during this time, but that station was Adult Contemporary. Q106 competed against KFMB-FM ("B100").
Q106 enjoyed high ratings success, as the station was ranked #1 for 12 continuous ratings periods. However, in April 1990, XHITZ-FM flipped from classic rock to a dance-leaning CHR format as "Jammin' Z90", and took away much of Q106's audience. To counter this, the station shifted towards a more mainstream Top 40 format by early 1991. In 1992, Edens went into receivership as the company lost large amounts of money due to the fallout of WRBQ from competitor WFLZ-FM. Par Broadcasting, owned by local brewing company mogul Leon Parma, bought the station that year. Ratings slightly improved, but not to the unprecedented levels the station attained in the beginning.
Jacor, ironically the owners of WFLZ who also purchased KECR-FM, bought the station in early 1997. Morning hosts Jeff and Jer left for KFMB-FM (which flipped to Hot AC as "Star 100.7" in June 1994) in April 1997 due to tensions between the duo and the new owners. In addition, the station shifted towards a more adult-lean. The station's ratings still didn't improve.
In July 1998, due to the Jacor/Clear Channel merger and in order to meet ownership limits, KKLQ was sold to Hispanic Broadcasting Company, forerunner to today's Univision, who announced a format change to Regional Mexican. During the last week of July, KKLQ aired "11 Years of the Q", airing various airchecks, jingles, and promotions from the station's 11-year history, while also redirecting listeners to KHTS-FM. After the farewell concluded, during the first week of August, KKLQ began stunting with a loop of "Macarena" by Los Del Rio, and again redirecting listeners to KHTS. KKLQ officially flipped to the new format on August 10 of that year.
In March 2016, KLNV rebranded as "Que Buena 106.5".