The 97.1 frequency, which targeted the Hutchinson area, signed on the air on May 11, 1998 with an adult contemporary format as "Classy 97.1" KLSI. The KLSI call letters formerly belonged to Kansas City radio station KMXV. The station was owned by Ad Astra Per Aspera Broadcasting. On November 27, 1998, the station flipped to an adult-oriented Top 40 format, branded simply as "97.1 KSKU". AAPA would sell the station to Connoisseur in 2007. At the same time, AAPA would relocate the Top 40 format to 94.7 FM, replacing satellite-fed oldies. The newly relocated frequency received the call letters KGGG on February 1, 2007, which were formerly located on 94.7; however, the frequency went dark for over a year. The adult hits format would relocate to 97.1 from 100.5 on February 14, 2008, in order to make way for a new country station to be aired on that frequency (the station signed on the same day). 97.1 would acquire the KIBB call letters the day before, while the KGGG call letters would relocate to a sister station in Iowa.