Kosé

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Kosé Corporation
Native name
株式会社コーセー
Public Kabushiki kaisha
Traded as TYO: 4922
ISIN JP3283650004
Industry Personal care
Founded Kita, Tokyo (March 2, 1946; 72 years ago (1946-03-02))
Founder Kozaburo Kobayashi
Headquarters Nihonbashi, Chuo-ku, Tokyo 103-8251, Japan
Area served
Worldwide
Key people
Kazutoshi Kobayashi
(President and CEO)
Products
Revenue

Increase JPY 243.4 billion (FY 2015)

(US$ 2.15 billion) (FY 2015)

Increase JPY 18.6 billion (FY 2015)

(US$ 165 million) (FY 2015)
Number of employees
6,758 (as of March 31, 2016)
Subsidiaries Albion
Tarte Cosmetics
Jill Stuart cosmetics
Website Official website
Footnotes / references
[1][2]

Kosé Corporation (株式会社コーセー, Kabushiki-kaisha Kōsē) (stylized KOSÉ) is a Japanese multinational personal care company, whose products include cosmetics, skin care and hair care products.

History[edit]

The company was founded in 1946 by Kozaburo Kobayashi with his son as the chief chemist. In 1956 the company established Albion, a manufacturer of premium cosmetics. Kosé and L’Orèal of France signed an agreement for technological cooperation, a joint venture that lasted until 2001. The company expanded its international presence in Asia during the 1960s, 1970s and 1980s. The company's name was changed to its present one in 1991 while in 2000 it was listed on the First Section of the Tokyo Stock Exchange. Kazutoshi Kobayashi, the founder's grandson, took over as the company's CEO in 2007. Under the leadership of the new CEO, Kosé introduced the Jill Stuart branded cosmetics after the company acquired the global trademark rights for the brand in 2009. Kosé expanded into the European and the North American market when it acquired Tarte Cosmetics in 2014.[3][4]

Advertising[edit]

Kosé's products were advertised over the years by renowned models like Kate Moss, for its Decorté brand photographed by Mario Testino,[5] and Yui Aragaki, for the Esprique line of makeup.[6]

References[edit]

  1. ^ "Corporate Profile". KOSÉ Corporation. Retrieved February 12, 2017. 
  2. ^ "Company Profile". Nikkei Asian Review. Nikkei Inc. Retrieved February 12, 2017. 
  3. ^ "History". KOSÉ Corporation. Retrieved February 12, 2017. 
  4. ^ "R&D and new products add an edge to Japanese cosmetics leader's global push". The Worldfolio. Worldfolio Ltd. Retrieved February 12, 2017. 
  5. ^ "Kate Moss Is The New Face Of Decorte". Fashion Model Directory. Fashion One Group. July 31, 2015. Retrieved February 12, 2017. 
  6. ^ "Aragaki Yui shows off her sexy lips in CM for 'ESPRIQUE'". tokyohive. 6Theory Media, LLC. November 11, 2014. Retrieved February 12, 2017. 

External links[edit]