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In graph theory, the Katz centrality or alpha centrality of a node is a measure of centrality in a network. It was introduced by Leo Katz in 1953 and is used to measure the relative degree of influence of an actor (or node) within a social network. Unlike typical centrality measures which consider only the shortest path (the geodesic) between a pair of actors, Katz centrality measures influence by taking into account the total number of walks between a pair of actors.
Katz centrality computes the relative influence of a node within a network by measuring the number of the immediate neighbors (first degree nodes) and also all other nodes in the network that connect to the node under consideration through these immediate neighbors. Connections made with distant neighbors are, however, penalized by an attenuation factor . Each path or connection between a pair of nodes is assigned a weight determined by and the distance between nodes as .
For example, in the figure on the right, assume that John's centrality is being measured and that . The weight assigned to each link that connects John with his immediate neighbors Jane and Bob will be . Since Jose connects to John indirectly through Bob, the weight assigned to this connection (composed of two links) will be . Similarly, the weight assigned to the connection between Agneta and John through Aziz and Jane will be and the weight assigned to the connection between Agneta and John through Diego, Jose and Bob will be .
Let A be the adjacency matrix of a network under consideration. Elements of A are variables that take a value 1 if a node i is connected to node j and 0 otherwise. The powers of A indicate the presence (or absence) of links between two nodes through intermediaries. For instance, in matrix , if element , it indicates that node 2 and node 12 are connected through some walk of length 3. If denotes Katz centrality of a node i, then, given a value , mathematically:
Note that the above definition uses the fact that the element at location of reflects the total number of degree connections between nodes and . The value of the attenuation factor has to be chosen such that it is smaller than the reciprocal of the absolute value of the largest eigenvalue of A. In this case the following expression can be used to calculate Katz centrality:
An extension of this framework allows for the walks to be computed in a dynamical setting. By taking a time dependent series of network adjacency snapshots of the transient edges, the dependency for walks to contribute towards a cumulative effect is presented. The arrow of time is preserved so that the contribution of activity is asymmetric in the direction of information propagation.
Network producing data of the form:
representing the adjacency matrix at each time . Hence,
The time points are ordered but not necessarily equally spaced. for which is a weighted count of the number of dynamic walks of length from node to node . The form for the dynamic communicability between participating nodes is:
This can be normalized via:
Therefore, centrality measures that quantify how effectively node can 'broadcast' and 'receive' dynamic messages across the network,
Given a graph with adjacency matrix , Katz centrality is defined as follows:
where is the external importance given to node , and is a nonnegative attenuation factor which must be smaller than the inverse of the spectral radius of . The original definition by Katz  used a constant vector . Hubbell introduced the usage of a general .
Half a century later, Bonacich and Lloyd defined alpha centrality as
which is essentially identical to Katz centrality. More precisely, the score of a node differs exactly by , so if is constant the order induced on the nodes is identical.
Katz centrality can be used to compute centrality in directed networks such as citation networks and the World Wide Web.
Katz centrality can also be used in estimating the relative status or influence of actors in a social network. The work presented in  shows the case study of applying a dynamic version of the Katz centrality to data from Twitter and focuses on particular brands which have stable discussion leaders. The application allows for a comparison of the methodology with that of human experts in the field and how the results are in agreement with a panel of social media experts.
In neuroscience, it is found that Katz centrality correlates with the relative firing rate of neurons in a neural network. The temporal extension of the Katz centrality is applied to fMRI data obtained from a musical learning experiment in  where data is collected from the subjects before and after the learning process. The results show that the changes to the network structure over the musical exposure created in each session a quantification of the cross communicability that produced clusters in line with the success of learning.
Alpha centrality is implemented in igraph library for network analysis and visualization.
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