Kyobo Book Centre
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|Kyobo Book Centre|
Entrance of Kyobo Book Centre, Gwanghwamun Branch in 2006
|Revised Romanization||Gyobo Mun-go|
The Kyobo Book Centre (Hangul: 교보문고; hanja: 敎保文庫; RR: Gyobomungo, also known as Kyobo Mungo), is the largest book store chain in South Korea. It has ten stores in seven cities, with the flagship Main Store, or Gwanghwamun-jum in Seoul, which is located in the basement of the Kyobo Building, at 1 Jong-ro, Jongno-gu in Seoul's central business district.
It was first established by its founding of the company, "Kyobo Moon-go Corporation", in December 1980. After six months, the first store opened in June 1981. It was built under the headquarters of its parent company, Kyobo.
The central location, with its address at 1 Jong-ro (Jongno 1-ga), enabled the site to receive much enthusiasm from readers, bringing much needed life into a depressed publishing industry. It underwent major renovations in 1991, to enlarge its property underground to approximately 9,000m². Its total length of leadways and passageways amounted up to 25 km. The Gwanghwamun Store is famous for its entrances, particularly the main entrance that one takes from Jongno 3-ga. Whereby before climbing the stairs to the heavy gate-doors, one can read in clear old-style Korean, across the outer wall of the passageway: "People create/make books, and books create people/men". When entering the passageway, one notices the famous Nobel laureates of the world, including Korean recipient of the Nobel Peace Prize, late former president Kim Dae-jung. An empty board exists for any future Korean Nobel laureate. It houses around 2.3 million volumes. Together with the enormous book store, it also has the "Hot Tracks" store, where a huge collection of music CDs and DVDs are sold. With this, there is also a huge stationery store, together with office ware and decorative products.
In May 2003, Kyobo Book Centre opened its eighth location (and third in Seoul) in Gangnam. It holds the record of being the biggest book store of the nation. Measuring 11,900m², it is located underground, below the Kyobo Towers in Gangnam. It has the "Bookmaster Dedicated Hotseats" and the automated book distribution system that was implemented the first in the world by any book store. From July 2009, it has connected with Seoul metro line 9, Shinnonhyun station.
Kyobo Book Centre currently has around 3.2 million members (August 2004) for the Kyobo Book Club, and receives around 180,000 visitors everyday both its online and offline stores. Kyobo has maintained the reputation as the "nation's book store" by frequently and regularly hosting various book-related events, and it is famous for its monthly "meet-the-author" events. Kyobo Book Centre has also maintained its number one position in the category of "Mega-size Book Stores" in the KCSI, or Korean Consumer Satisfaction Index, for a record eight years.
- Gwanghwamun main branch, Jongno-gu: opened in 1981, in the basement of Kyobo Life Insurance Building. It was closed in April 2010 for large scale renovations. It was reopened on 27 August 2010 after a five-month refurbishment. It is accessible from exits 4 and 5 of Gwanghwamun Station on Seoul Subway Line 5.
- Gangnam-gu: A second book store of comparable size to the Gwanghwamun main branch. It is housed in the basement of the Kyobo Gangnam Tower.
- Yeongdeungpo-gu: opened in 2009 in Times Square complex
In popular culture
The interior and extertior of the Gwanghwamun bookstore was used as a filming location for the 2007 MBC television drama The 1st Shop of Coffee Prince. Where the lead character of Choi Han-kyul buys books on coffee to nurture Go Eun-chan to be a barista, played by Gong Yoo and Yoon Eun-hye respectively.
- 송평인 (26 November 2002). 국내 최대 서점 문연다…교보문고 강남점 1800여평. Donga Ilbo (in Korean). Retrieved 25 June 2011.
- "Kyobo to Close Gwanghwamun Bookstore for Renovation". Chuson Ilbo. 22 January 2010. Retrieved 7 March 2013.
- Han, Sang-hee (26 August 2010). "Gwanghwamun Kyobo opens after revamp". Korea Times. Retrieved 7 March 2013.
- Rachel Sang-hee Han; Frances Cha (17 December 2012). "13 things you've got to do in Seoul". CNN Travel. Retrieved 26 February 2013.
- Lee, Eun-joo (15 September 2009). "Giant Seoul mall to open tomorrow". Joongang Daily. Retrieved 7 March 2013.
- Lee, Eun-joo (17 September 2009). "Location still the recipe for success". Joongang Daily. Retrieved 7 March 2013.
- "The First Shop Of Coffee Prince". Korean TV Drama. Korea Tourism Organization. Retrieved 28 June 2012.
- Kyobo Book Centre (Korean)