Leafs By Snoop

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Leafs By Snoop is a cannabis brand owned and promoted by the rapper Snoop Dogg and produced by Canopy Growth Corporation.

History[edit]

Leafs By Snoop was launched in November 2015 in Denver, Colorado, at the home of LivWell owner John Lord, a few months after the website Merry Jane was launched.[1][2]

In June 2016, it was reported that Snoop Dogg was in a trademark dispute with the Canadian ice hockey team the Toronto Maple Leafs over his Leafs by Snoop logo.[1] By 2018, the Leafs By Snoop products were distributed in Canada by Canopy Growth Corporation, though the Canadian government had warned about celebrity endorsements of cannabis products.[3] In February 2019, the Toronto Maple Leafs confirmed that they had filed an intellectual property lawsuit.[4]

Description[edit]

Leafs by Snoop offers eight products:[5]

  • Indica dominant: Bananas, Northern Lights, Moonbeam, Cali Kush and Purple bush
  • Sativa dominant: Lemon Pie, Blueberry Dream and Tangerine Man
  • High-CBD strain called 3D CBD

Flower is sold in eighth, quarter and 1-ounce packages.

The Atlantic noted that the carefully designed packaging by Pentagram had been designed "to make marijuana appeal to upscale consumers".[6]

See also[edit]

References[edit]

  1. ^ a b Jessica Murphy (23 June 2016). "Snoop Dogg v Toronto Maple Leafs: legal fight looms over marijuana logo". The Guardian. Retrieved 3 May 2017.
  2. ^ "Snoop Dogg's new weed line: Leafs By Snoop marijuana". The Cannabist. 10 November 2015. Retrieved 3 May 2017.
    - Joanna Plucinska (11 November 2015). "Snoop Dogg Launches His Own Brand of Pot". Time. Retrieved 25 November 2020.
  3. ^ Cecilia Keating (7 June 2018). "Does Leafs By Snoop Have A Future In Canada's Recreational Market?". Lift & co. Retrieved 25 November 2020.
  4. ^ Glen Korstrom (6 February 2018). "Lawyers evaluate Toronto Maple Leafs' dispute with Snoop Dogg's cannabis brand". Vancouver Courier. Retrieved 25 November 2020.
  5. ^ Brian Koerber (10 November 2015). "Snoop Dogg launches his own weed brand called Leafs By Snoop". Mashable.
  6. ^ Katharine Schwab (18 November 2015). "Leafs by Snoop, Pentagram, and the Art of Marijuana Packaging". The Atlantic. Retrieved 25 November 2020.

External links[edit]