Leafs By Snoop

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Leafs By Snoop is a cannabis brand owned and promoted by rapper Snoop Dogg and produced by Canopy Growth Corporation.

History[edit]

Leafs By Snoop was launched in November 2015 in Denver, Colorado, at the home of LivWell owner John Lord, a few months after the website Merry Jane was launched.[1][2][3]

In June 2016, it was reported that Snoop Dogg was in a trademark dispute with Canadian ice hockey team the Toronto Maple Leafs over his Leafs by Snoop logo.[1] By 2018, the Leafs By Snoop products were distributed in Canada through Canopy Growth Corporation, though the Canadian government had warned about celebrity endorsements of cannabis products.[4] In February 2019, the Toronto Maple Leafs confirmed they had filed an intellectual property lawsuit.[5]

Description[edit]

Leafs by Snoop offers 8 products[6] :

  • Indica dominant: Bananas, Northern Lights, Moonbeam, Cali Kush and Purple bush;
  • Sativa dominant: Lemon Pie, Blueberry Dream and Tangerine Man;
  • High-CBD strain called 3D CBD.

Flower is sold in eighth, quarter and 1-ounce packages.

The Atlantic noted that the carefully designed packaging by Pentagram has been designed "to make marijuana appeal to upscale consumers."[7]

See also[edit]

References[edit]

  1. ^ a b Jessica Murphy in Ottawa (2016-06-23). "Snoop Dogg v Toronto Maple Leafs: legal fight looms over marijuana logo | World news". The Guardian. Retrieved 2017-05-03.
  2. ^ "Snoop Dogg's new weed line: Leafs By Snoop marijuana". Thecannabist.co. 2015-11-10. Retrieved 2017-05-03.
  3. ^ "Snoop Dogg Launches His Own Brand of Pot". Time.com. Retrieved 2017-05-03.
  4. ^ Cecilia Keating, Does Leafs By Snoop Have A Future In Canada's Recreational Market?, Lift.co, 7 June 2018
  5. ^ Glen Korstrom, Lawyers evaluate Toronto Maple Leafs’ dispute with Snoop Dogg’s cannabis brand, Vancourier.com, 6 February 2018
  6. ^ Brian Koerber, Snoop Dogg launches his own weed brand called Leafs By Snoop, Mashable.com, 10 november 2015
  7. ^ "Leafs by Snoop, Pentagram, and the Art of Marijuana Packaging". The Atlantic. Retrieved 2017-05-03.

External links[edit]