Levada Center

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Levada LOGO.jpg
Motto From opinions to understanding
Formation 2003 (1987)
Type Research institute, independent non-governmental organisation
Key people
Lev Gudkov, director
Tatyana Zaslavskaya,honorary president
Alexei Grazhdankin, Boris Dubin, Marina Krasilnikova, Alexey Levinson and Yuri Poletayev, Lyudmila Khakhulina
Approximately 60
Website www.levada.ru

Levada-Center is a Russian independent, non-governmental polling and sociological research organisation. It is named after its founder, the first Russian professor of sociology Yuri Levada (1930—2006). Levada-Center traces back its history to 1987 when the All-Union Public Opinion Research Center (VTsIOM) was founded, originally headed by Academician Tatyana Zaslavskaya. Being one of the largest Russian research companies, Levada-Center regularly conducts its own and commissioned sociological and marketing researches.


The Levada-Center was formed in 1987–88 as the All-Union Public Opinion Research Center (VTsIOM), under the direction of Tatyana Zaslavskaya, Boris Grushin, Valery Rutgajzer and Yuri Levada. VTsIOM was the first organisation to carry out representative mass surveys within the Russian population. Tatyana Zaslavskaya, now the honorary president of Levada-Center, headed VTsIOM in 1987–1992, followed by Yuri Levada from 1992–2003.

In August 2003 the Ministry for Property Relations attempted to take control of the Centre by placing government officials on the VTsIOM board of directors. In response, all the employees of VTsIOM quit and continued their work under a new name, VTsIOM-A.[1] After the Federal Antimonopoly Service forbid them to use this name, the new organisation was renamed "Levada Analytical Center", (Levada-Center).[2]

The Levada-Center has continued the research programs started by its collective in the 1990s–2000s. One of the largest projects is the study "The Soviet Person" study, or Homo Soveticus, Russian: Советский человек, in which specialists used surveys to monitor and identify significant trends in the social development of Russia's society over the past 15 years.

Founding of VTsIOM[edit]

The founding and development of the agency was intertwined with the career of its founder, Yuri Levada — the first professor to teach sociology at Moscow State University. During the political thaw initiated by Nikita Khrushchev, Levada was allowed to carry out limited surveys of public opinion. In one lecture, Levada asserted that tanks could not change ideologies, a reference to the Soviet invasion of Czechoslovakia in 1968. However, his first conflict with those in power came from a survey asserting that few actually read Pravda's notoriously longwinded editorials; and Pravda quickly and bitterly denounced the sociologist. In 1972, his institute was closed down during a Brezhnev-era purge of some 200 sociologists from research institutes and universities.

Levada was reinstated by reformist Soviet leader Mikhail Gorbachev as glasnost was under way. He went on to establish the All-Union Center for the Study of Public Opinion (VTsIOM) in 1987, which was renamed All-Russian Center for the Study of Public Opinion after the end of Soviet Union in 1991.

In an interview Yuri Levada [3] refers to Tatyana Zaslavskaya and Boris Grushin as the founders of VTsIOM in 1987. He states that he was invited by them to join VTsIOM.

Breakup and founding of Levada-Center[edit]

VTsIOM became widely respected for its objectivity and professionalism among academics and journalists in both the Soviet Union and the West. In the 1990s, the agency's polls gained a reputation for being very reliable.[a 1]

Although VTsIOM received no budget money and funded itself with private-sector polling contracts from the breakdown of Soviet Union in 1992 to 2003, Levada had not addressed the fact that the polling agency remained a state-owned agency on paper.

This allowed the state to employ a legal technicality and appoint a new board of directors in September 2003, composed mainly of its officials, to oversee the work of VTsIOM. None of VTsIOM's sociologists were among these government appointments. Before that, VTsIOM had conducted over 1,000 polls [4].

Levada stated that the Kremlin move was aimed in part at silencing growing public opposition to the Chechen war in the election season. (In recent years, the Kremlin has employed similar legal maneuvers to take over the independent NTV, TV-6 and TVS networks.)

After VTsIOM's management was forcibly changed, Levada and some of his colleagues quit their jobs (and, moreover, the equipment and resources that they had used for 15 years) to start up a new private polling agency, which they named Analytical Service VTsIOM (or VTsIOM-A). VTsIOM-A was renamed Yuri Levada Analytical Center (or Levada-Center) in March 2004. There is conflicting data about response from other Russian sociologists to the breakup of VTsIOM. Some sources [5] report that every sociologist left with Levada. Others claims they were silent, except for Grushin. [6].

The Property Ministry, which was reorganizing VTsIOM on behalf of the government, welcomed the researchers' departure. "Now they [VTsIOM-A] can really become independent, step into the market and live according to the laws of the market, which include paying taxes and competition", said a ministry spokesman.

The new director of VTsIOM is Valery Fedorov (Валерий Федоров), then a political scientist in his late twenties with no experience in public opinion polls, formerly a director of Center of Political Trends (Центр политической конъюнктуры). Many sources refer to him as a member of the presidential administration [7], but this is not confirmed on his curriculum vitae [8]. He has assembled a new VTsIOM staff, most of whom are little-known.

Lilia Shevtsova, an analyst at the Carnegie Moscow Center [9] (established by the Carnegie Endowment for International Peace) who used VTsIOM statistics in her recent book Putin's Russia, said she was pleased Levada was trying to maintain the independence of his research.[a 2]

When asked about VTsIOM management change during his visit to Columbia University in the United States in September 2003, Russian president Vladimir Putin was supportive of the change in management [10]. Levada reportedly claimed that Putin disrupted at least three attempts to convince him that his approval rating is considerably lower than widely reported. [11].


The non-governmental organisation Levada Analytical Center was originally formed in 1987–1988 as the All-Union Public Opinion Research Center (VTsIOM). Due to some internal changes it was re-established in 2003 as an independent non-governmental organization.

The centre carries out public opinion and research polls in fields such as sociology, economy, psychology and marketing. With an approximate of 50 people in the Moscow office, 80 fieldwork supervisors in regional branches, and about 3000 trained interviewers, it is today one of the largest full-service research agencies in Russia.

The key personnel are the founders of the company who started their research programs at VTsIOM and continue them in the Levada-Center. From 2003 until 2006 the director was Yuri Levada, in December, 2006 he was succeeded by Lev Dmitrievitsch Gudkov.

The basic research departments and their directors are: Social and Political - (Boris Dubin), Living Standards - (Marina Krasilnikova), Qualitative - (Alexey Levinson), Social and Economic - (Lyudmila Khakhulina), and Marketing Research - (Yuri Poletaev).


  • According to rating agency Expert for 2008 Levada-Center is in the top 30 leading research companies in Russia
  • In July 2009, the Association of Regional sociological centers "Group 7 / 89" released the results of the fifth wave of the annual study "Top Research Companies - 2008", in which the Levada-Center took second place.


The Levada-Center has partner relationships with various regional research centers in Russia, the CIS and the Baltic states. Their partners and customers are non-profit Russian and international companies.[3] The Center publishes the sociological journal The Russian Public Opinion Herald.

The Levada-Center is a member of the international associations ESOMAR[4] and ОIRОМ.[5] Experts of the Levada-Center are constant members in conferences and round table discussions such as the Liberal Mission Foundation (Фонд «Либеральная миссия»), the Carnegie Moscow Center, The Gorbachev Foundation, Memorial, Public Lectures of Polit.ru Project (Публичные лекции Полит.ру), the Moscow Higher School of Social and Economic Sciences (Московская высшая школа социальных и экономических наук), the Public Center of A.D. Sakharov (Общественный центр им. А. Д. Сахарова) and Khodorkovsky Readings (Ходорковские чтения).

Articles, interviews and expert opinions published by the Levada-Center appear regularly in domestic and foreign mass-media such as Kommersant, Vedomosti, The Economist, The Wall Street Journal, The New York Times, etc. Other publications in scientific and socially political press within Russia include Pro et Contra, Otechestvenie zapiski (Отечественные записки), Social Studies and the Present (Общественные науки и современность), The New Times, Ogoniok and Novaya Gazeta.

The Center continues to carry out research programs, they have developed in the framework of VTsIOM. Publishes a journal "Journal of Public Opinion" (from 1993 to 2003, the editorial staff of The Messenger has created and published the magazine "Monitoring of public opinion: the economic and social change"- the name of one of the major research programs, developed under the supervision of Academician Tatyana Zaslavskaya

The Levada-Center is included in the list of independent analytical centers of Europe, published by Freedom House.[6] Data published by the Levada-Center has been used for The Economist Special Report on Russia.[7] In collaboration with the Levada-Center, Radio Free Europe/Radio Liberty weekly broadcasts the show Public Opinion (Общественное мнение: граждане России у микрофона Радио Свобода).[8]

In 1988, the research team of now Levada-Center conducted the first study of consumer preferences in the USSR. At present, the Center does a wide range of marketing and sociological research using different research techniques.


The research of Levada-Center is based on regular all-Russia public opinion surveys. Some already completed studies:

  • Homo Soveticus (Russian: Советский человек). 5 waves of all-Russia public opinion surveys in 1989, 1994, 1999, 2003 and 2008.
  • Monitoring of Electoral Preferences in Russia, in 1993, 1995–1996, 1999–2000, 2003–2004, 2007–2008.
  • Education program in workplaces on HIV / AIDS in Russia, commissioned by the International Labour Organization and the U.S. Department of Labor, 2005
  • "Youth of Russia", 2005-2007
  • "Western values and democracy", 2006
  • "The relation of population to the police reforms", 2007
  • "The European project on school studies on alcohol and drugs. ESPAD-2007
  • "Opinion of HIV-positive mothers on the experience of receiving health and social care", commissioned by UNICEF, 2008
  • "Reading in Russia - 2008. Trends and Issues. ", 2008
  • "Russian Myths", 2008
  • "Awareness of Russian citizens on the activities of law enforcement", 2008
  • "The problem of quality education and the installation of permanent education in contemporary Russia"
  • "Monitoring of elections to the Moscow City Duma in October 2009"
  • Voices from Russia: Society, Democracy, Europe, 2006.[9]
  • "The Problem of "Elits" in Contemporary Russia". 2005–2006.
  • Voices from Russia: What the Russian Middle Class Think about Their Own Country and about Europe, 2008.[10]
  • International Social Survey Program (ISSP), since 1991.[11]
  • New Russia Barometer, in collaboration with Centre for the Study of Public Policy (University of Strathclyde, University of Aberdeen), since 1991.[12]
  • World Public Opinion international surveys.

Current and most important studies:

  • International Programme for the Social Studies International Social Survey Program "(ISSP), since 1991
  • International research Inra Hooper / RSW / NOP-World / GfKNOP, since 1991
  • Monitoring social and economic changes, once in two months, starting from February 1993
  • Regular participation in international studies World Public Opinion
  • Index of consumer sentiment
  • Index of social attitudes
  • The index of financial sentiment (IFS, in collaboration with the Center of Macroeconomic Research of Sberbank of Russia)

See also[edit]


  1. ^ A free-access, English-language assessment of the accuracy of poll ratings published by VTsIOM throughout the 1996 presidential and parliamentary election year is offered by an Indiana University site at [1].
  2. ^ Oksana Yablokova, "Levada Leaves VTsIOM for VTsIOM", The Moscow Times, September 10, 2003. This article is cached by a Yabloko website at [2].


  1. ^ "Журнальный зал". Журнальный зал. Retrieved 30 April 2016. 
  2. ^ "ВЦИОМ/Левада-центр: 20 лет в первопроходцах". Радио Свобода. Retrieved 30 April 2016. 
  3. ^ Some partners of the Center on the official website
  4. ^ ESOMAR. "Levada-Center – Market Research Company in Russian Federation - ESOMAR Directory". Retrieved 30 April 2016. 
  5. ^ The list of OIROM members
  6. ^ "Freedom House". Freedom House. Retrieved 30 April 2016. 
  7. ^ "Handle with care". The Economist. Retrieved 30 April 2016. 
  8. ^ "Радио Свобода". Радио Свобода. Retrieved 30 April 2016. 
  9. ^ EU-Russia. "EU-RussiaCentre.org". Retrieved 30 April 2016. 
  10. ^ EU-Russia. "EU-RussiaCentre.org". Retrieved 30 April 2016. 
  11. ^ ISSP—Russia
  12. ^ New Russia Barometer

External links[edit]