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Lexar Media, Inc.
Industry Memory Storage
Headquarters Milpitas (Main Office)
Products Secure Digital Cards
Random Access Memory
Solid State Drives
Hard Disk Drives
Parent Micron Technology, Inc.
Slogan When memory matters.
Website www.lexar.com

Lexar Media, Inc. is an American manufacturer of digital media products based in Fremont, CA. Products manufactured by Lexar include SD cards, Memory Sticks, USB flash drives, CompactFlash cards and card readers.[1] Once a division of Cirrus Logic, Lexar leveraged its parent company's experience in building ATA controllers in developing its own flash controllers. Lexar was spun off from Cirrus Logic in 1996.[2] Lexar was created by Petro Estakhri and Mike Assar.[3]

In 2005, Lexar was awarded $380 million in a lawsuit against Toshiba who copied Lexar's flash memory technology.[4] Lexar was acquired by Micron Technology in 2006, and subsequently merged with Crucial Technology under the name Lexar Media, a subsidiary of Micron. In September 2007, Lexar extended its agreement with Eastman Kodak Company to develop and market Kodak-branded flash memory products worldwide.[5]

The Lexar JumpDrive trademark was often used synonymously with the term USB flash drives when the technology was first adopted.


  1. ^ "Lexar Adds Xploder® Lite Software To Its Gaming Edition Memory Cards". Lexar Media, Inc. Retrieved 10 November 2013. 
  2. ^ "Lexar Media Holds The Right Cards". Forbes.com LLC. Retrieved 10 November 2013. 
  3. ^ "Lexar Awarded $380 Million in Damages". Photo 360 Limited. Retrieved 10 November 2013. 
  4. ^ "Lexar wins patent suit against Toshiba". Silicon Valley Business Journal. March 23, 2005. Retrieved October 7, 2015. 
  5. ^ "Kodak and Lexar Announce New Extended Five-Year Agreement". Business Wire. Retrieved 10 November 2013. 

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