Jump to content

Linx S.A.

From Wikipedia, the free encyclopedia
(Redirected from Linx (software house))
Linx S.A.
Company typePublic
B3LINX3
IndustrySoftware
Founded1985
FounderNércio Fernandes
Headquarters
Number of locations
Area served
Brazil
RevenueIncrease R$495.7 million
Increase R$68.501 million
Total assetsIncrease R$1.483 billion
Number of employees
3,000[1]
Websitelinx.com.br

Linx S.A. is a Brazilian management software company and the largest software house in retail management systems in Latin America.[2][3][4] According to the American technology consulting firm IDC, Linx retains 40.2% of the retail management software in Brazil.[5] In 2007, Linx was listed for the 3rd time in the Valor 1000 annual report, which lists the 1000 biggest Brazilian companies.[6][7] In August 2020, payment processor StoneCo merged with Linx's operations in a deal worth $1.1 billion.

History

[edit]

Linx was founded in 1985 by São Paulo native, Nércio Fernandes. At age 22, Nércio dropped out of college, leaving his studies in Civil Engineering to invest in his own business in the micro-computing field. He and his partners gave the company its first name: Microserv Comércio & Consultoria Ltda.[8][9]

A few years after its inauguration, the company was serving small businesses in the regions of Brás and Bom Retiro in São Paulo, when MicroMalhas was created – a software geared towards fashion retail. In 1990, the software was renamed Linx, and later became Linx ERP – the group's flagship software, geared towards different retail segments.[9][10] Linx Logística, a unit specialized in internal logistics, was created in 2000.[11] With a more complex structure, and with the parallel operation of Linx Sistemas, Linx Logística and Linx Telecom – created to focus on the outsourcing of connectivity and telecommunication options for retail – the creation of a holding company was necessary in order to unify the business units.[12] In 2004, LMI S.A. emerged, and later was renamed Linx S.A.[9][13]

In 2009, Linx received the contribution of BNDESPar to accomplish acquisitions with the objective of expanding the group's operations.[14]

With the group's expansion, a business division called Linx Prevenção de Perdas was created to minimize losses related to materials, opportunities, time and capital in several of its clients’ market verticals.[15][16]

Linx relocated in 2011 to a 10-story commercial building in the city of São Paulo.[17] Also in 2011, Linx sealed a partnership and received an investment from General Atlantic – an American private equity fund.[18][19]

In 2013, Linx adhered to Novo Mercado, a segment of Bovespa that establishes transparency and governance standards through the IPO shares at BM&F.[20]

In the following year, Linx reached R$331.3 million in gross operational revenue, which represented a 27.9% increase compared to 2013.[21]

At its 30th anniversary, in 2015, the company presented a new brand and positioning with the slogan Software that Drives Retail created by FutureBrand, agency responsible for the campaign.[22][23]

In August 2020, payment processor StoneCo announced that it will be merging its business with Linx in a transaction worth $1.1 billion.[24]

Mergers and acquisitions

[edit]

In 2008, Linx acquired Quadrant Informática Ltda. for R$39.9 million.[25]

In 2009, Linx Sistemas bought Formata Data Business, located in Belo Horizonte, MG, CSI Comércio Soluções Inteligentes Ltda. for R$41.1 million, and Intercommerce Retail Software for R$13.6 million.[26][27][28]

A year later in 2010, the company also bought CNP Engenharia de Sistemas S.A. for R$16 million, and Dia System Informática Ltda. for R$13.8 million.[29][30]

In 2011, Linx purchased Custom Business Solutions Ltda., valued at R$4.7 million, Spress Informática S.A. for R$29.8 million and Microvix Software S.A. for R$42.8 million.[29][31][32][33]

In 2012, Linx Sistemas acquired Compacta Informática Ltda. for R$46.2 million.[34][35][36]

Also in 2012, the company signed a contract for the transfer of technology with Bitix Consultoria em Tecnologia da Informação Ltda. for R$683,000.[37][38]

In 2013, Linx Sistemas e Consultoria Ltda. signed a Shares Sale and Purchase Contract with the holders of the entire share capital of Direção Processamento de Dados Ltda. estimated at R$26.5 million. In the same year, the company bought Seller Corp Ltda. for R$10.1 million, Opus Software Comércio e Representações Ltda. for R$9 million, Ionics Informática e Automação Ltda. for R$12 million, and LZT Soluções em Informática Ltda. for R$30.5 million.[39][40][41][42][43][44]

In 2014, Linx acquired companies such as Rezende Sistemas Ltda., Net4Biz for R$49.9 million, Big Sistemas for R$38.7 million and Softpharma for R$65 million.[45][46][47][48][49][50][51] In the same year, Linx was part of a joint venture with Cielo. This new company was created to offer an integrated management and payment platform for Brazilian small business owners. In November of the following year, the joint venture was dissolved.[52]

In 2015, Linx acquired NEEMU and Chaordic for R$55.98 million.[53][54] In November 2016, Linx acquired Intercamp Sistemas e Comércio de Informática S/A for R$28 million. Intercamp was active in the commercialization of software development for gas stations and convenience stores.[55][56] Its first international acquisition expanded the company into Latin America with the purchase of Argentinian Group Synthesis for $16.3 million in July 2017.[57]

In October 2017, Linx acquired Shopback through its subsidiary Linx Sistemas e Consultoria. Shopback is a platform focused on retention technologies through engagement and customer recapture. It is considered to be the leading company in the Brazilian market.[58][59][60][61][62] The transaction was worth R$39 million with an additional R$17,56 million depending on the company's financial and operational performance between 2017 and 2019.[58][59][60]

Also in the same year, Linx acquired Percycle, technology startup and platform leader in native advertising, for R$13 million. The agreement predicted that the total value of the purchase could reach R$22.73 million in case of reaching financial and operational targets in the 3 years following the purchase.[63][64]

In March 2018, Linx acquired ITEC Brazil, a company that develops and markets management and automation software for medium and large-sized pharmacies.[65][66][67]

The second acquisition of the year occurred in April, when the company acquired the total quotas of Único Sistemas e Consultoria. With the focus on the development of multi-channel management tools and loyalty promotions, this acquisition confirms Linx's investment in systems for relationships between companies and clients.[68][69]

In January 2020 Linx acquired fintech PinPag for R$135 million in cash, plus an additional R$65 million tied to the achievement of targets by 2022. The fintech was integrated into Linx Pay Hub, Linx's own payments fintech.[70]

In 2020, Linx acquired Neemo for R$17.6 million. Owner of the Delivery App.[71]

Also in 2020, Linx announced the acquisition of Humanus, a provider of payroll management and HCM software to mid-sized companies, as well as Mercadapp, a company specializing in the supermarket sector relating to online sales.

In August 2020, Linx was bought by Brazilian fintech Stone Pagamentos, which made a BRL 6.045 billion takeover offer.[72] Still being negotiated.

Social projects

[edit]

Instituto Ayrton Senna

[edit]

In partnership with Instituto Ayrton Senna, Linx supports the implementation of the project called Política de Aprendizagem Escolar – "School Learning Policy" that presents educational solutions directed at literacy, such as Se Liga, and at the acceleration of learning for elementary school students in the city of Recife and surrounding area, such as Acelera.[73][74][75]

Movimento Arredondar

[edit]

Linx closed a partnership with Movimento Arredondar – “Round-It-Up Movement”, allowing commercial establishments that use Linx POS, Linx Microvix and Linx Degust systems to offer their consumers the option to round up the cents in their purchases for donation. All proceeds go to selected social organizations that work in favor of UN’s eight objectives for the millennium.[76][77]

Junior Achievement

[edit]

Linx reformulated the program by Junior Achievement called Mini-Company, and created Mini-Company by Linx. Mini-Company by Linx provides sophomore students the opportunity to experience economy and business through the operation of a student-run company. The project includes a digital management tool and a virtual community for students and alumni.[78][79]

Cultural incentives

[edit]

In 2012, Linx supported the exhibit entitled São Paulo: um novo olhar sobre a história, which portrayed the city through the history of retail commerce and its influence in the urban transformations of the 19th century. The exhibit was featured at the Sé station in São Paulos's subway for 45 days.[80][81]

Linx also sponsored the book Vitrinas: História, arte e consumo em São Paulo by Sylvia Demetresco, in 2015, which was sent to all of the company's clients as a holiday gift.[82]

Awards and acknowledgements

[edit]

2017

[edit]
  • Top 3 rankings in 7 categories- Latin American Executive Teams from Institutional Investor Magazine[83]
  • Best Software Provider of Receipt Emission- BR Week[84]
  • Best POS- Point of Sale- BR Week[84]

2016

[edit]
  • Best Software Provider of Receipt Emission- BR Week[85]
  • Best POS- Point of Sale- BR Week[85]

2015

[edit]
  • Best Business Partner- BR Week[86]
  • Best POS - Point of Sale - BR Week Award[87]
  • Among the four best in Innovation & Quality, and Social Responsibility – Best of Istoé Dinheiro magazine's award.[88]
  • Among the four best in the Technology Sector – Software & Service, by IstoÉ Dinheiro magazine.[88]
  • Among the 200 small and midsize companies with the biggest growth in Brazil, by Exame magazine[89]

2014

[edit]
  • First place in the Technology sector: Middle Market Award by - IstoÉ Dinheiro magazine[90]
  • Third place in the Technology sector – Software & Services: Best of IstoÉ Dinheiro magazine award[91]

2012

[edit]
  • Among the 250 companies with the largest growth in the Small and Midsize segment: Exame PME magazine's award[92]

2009

[edit]
  • Fifth company with the largest growth in sales, by the annual “200 Largest IT Companies in the Country” award, by Info Exame magazine[93]
  • Highlight at the annual Computing Today award, as Midsize Software Developers[93]
  • “The 100 most connected companies of Brazil” by Info Exame magazine[93]

References

[edit]
  1. ^ "Linx apresenta soluções para franquias na ABF Expo 2015". ABF Expo. Archived from the original on August 17, 2016. Retrieved May 26, 2016.
  2. ^ "Linx adquire Compacta e entra no mercado de softwares para food services". Fator Brasil. Retrieved May 26, 2016.
  3. ^ "Incorporação da CSI e Inter Commerce pelo Grupo Linx é concluída com sucesso". Jornal Brasil. Archived from the original on August 7, 2016. Retrieved May 26, 2016.
  4. ^ "NOVIDADES PELA NETLINX FAZ IPO E JUNTA-SE A QUATRO EMPRESAS DE TI NO SETOR DE NOVO MERCADO DA BOVESPA". Jornal do Empreendedor. Retrieved May 26, 2016.
  5. ^ "Resusts Center". Linx. Archived from the original on September 21, 2017. Retrieved October 19, 2017.
  6. ^ "Classified by Sector: TI Telecom". Economico Valor. Retrieved October 19, 2017.
  7. ^ "Classified by Sector: TI Telecom". Economico Valor. Retrieved October 19, 2017.
  8. ^ "O fenômeno do varejo". IstoÉ. Retrieved May 26, 2016.
  9. ^ a b c "Grupo Linx comemora 25 anos de atuação". Fator Brasil. Retrieved May 26, 2016.
  10. ^ "Linx faz IPO e junta-se a quatro empresas de TI no Novo Mercado da Bovespa". Startupi. Retrieved May 26, 2016.
  11. ^ "Grupo Linx quer novos canais para BA, MS, PE, AM e PA". Baguete. Retrieved May 26, 2016.
  12. ^ "Linx: 22 novos clientes no 1º trimestre". Baguete. Retrieved May 26, 2016.
  13. ^ "Company Overview of Linx S.A." Bloomberg. Retrieved May 26, 2016.
  14. ^ "Com o aporte do BNDESPar, Linx parte para aquisições". Valor. Retrieved May 26, 2016.
  15. ^ "Grupo Linx cria divisão Prevenção de Perdas". Logweb. Retrieved May 26, 2016.
  16. ^ "Grupo Linx cria departamento de prevenção a perdas no varejo". IG. Retrieved May 26, 2016.
  17. ^ "Grupo Linx se muda para um edifício maior em São Paulo". Logweb. Retrieved May 26, 2016.
  18. ^ "Linx recebe investimento da General Atlantic". Fator Brasil. Retrieved May 26, 2016.
  19. ^ "Linx Receives Investment from General Atlantic". PR Newswire. Retrieved May 26, 2016.
  20. ^ "Empresa de softwares para varejo Linx pede registro para IPO". Terra Tecnologia. Retrieved May 26, 2016.
  21. ^ "Linx cresce 27% e fatura R$ 331 milhões". Baguete. Retrieved May 26, 2016.
  22. ^ "Linx revela novo posicionamento". Meio e Mensagem. Retrieved May 26, 2016.
  23. ^ "Linx lança nova marca corporativa". E-Commerce News. Archived from the original on June 30, 2016. Retrieved May 26, 2016.
  24. ^ Andrade, Vinicius (August 11, 2020). "Buffett-Backed StoneCo to Buy Brazil's Linx in $1.1 Billion Deal". Bloomberg News. Retrieved August 12, 2020 – via Yahoo! Finance.
  25. ^ "Linx Sistemas e Quadrant anunciam fusão". Fator Brasil. Retrieved May 26, 2016.
  26. ^ "Depois da Quadrant, Linx compra Formata". Baguete. Retrieved May 26, 2016.
  27. ^ "Grupo Linx compra a Formata Data Business". Canal Executivo. Retrieved May 26, 2016.
  28. ^ "Grupo Linx incorpora mais duas empresas de software: CSI e Intercommerce". Logweb. Retrieved May 26, 2016.
  29. ^ a b "Linx compra a joinvilense Microvix". Baguete. Retrieved May 26, 2016.
  30. ^ "Dia System e CNP são adquiridas pelo Grupo Linx". Valor. Retrieved May 26, 2016.
  31. ^ "Linx anuncia compra da Microvix". Valor. Retrieved May 26, 2016.
  32. ^ "Linx compra empresa mineira de software". Valor. Retrieved May 26, 2016.
  33. ^ "Linx anuncia a aquisição da Spress". IC News. Retrieved May 26, 2016.
  34. ^ "Linx fecha compra da brasileira Compacta". Valor. Retrieved May 26, 2016.
  35. ^ "Linx compra empresa de software para restaurante". Exame. Retrieved May 26, 2016.
  36. ^ "Empresa bauruense de tecnologia é comprada". JC Net. Retrieved May 26, 2016.
  37. ^ "Linx compra desenvolvedora de aplicativos para varejistas". TI Inside. Archived from the original on November 6, 2016. Retrieved May 26, 2016.
  38. ^ "Linx compra desenvolvedora de aplicativos para varejistas". Hi7. Retrieved May 26, 2016.
  39. ^ "Linx compra LZT e ativos da Ionics por R$42,5 mi". Exame. Retrieved May 26, 2016.
  40. ^ "Linx compra LZT e ativos da Ionics". Extra Globo. Retrieved May 26, 2016.
  41. ^ "Linx compra ativos de software por R$ 36,6 mi após IPO". Exame. Retrieved May 26, 2016.
  42. ^ "Linx investe R$ 36,6 mi na compra de empresa e ativos". Valor. Retrieved May 26, 2016.
  43. ^ "Linx compra Opus Software, de varejo de serviços, por R$ 9 milhões". G1. Retrieved May 26, 2016.
  44. ^ "Linx compra ativos da Opus Software por R$ 9 milhões". UOL Economia. Retrieved May 26, 2016.
  45. ^ "Linx compra Softpharma por R$ 65 milhões". Extra Globo. Retrieved May 26, 2016.
  46. ^ "Linx adquire desenvolvedora de softwares farmacêuticos". Exame. Retrieved May 26, 2016.
  47. ^ "Linx compra Rezende e Net4Biz por R$ 49,9 milhões". Infomoney. Archived from the original on July 1, 2016. Retrieved May 26, 2016.
  48. ^ "Linx adquire Rezende Sistemas de olho no setor de postos de combustíveis". IT Forum. Archived from the original on August 8, 2016. Retrieved May 26, 2016.
  49. ^ "Linx adquire mineira Rezende Sistemas por R$ 49,9 milhões". TI Inside. Archived from the original on October 20, 2017. Retrieved May 26, 2016.
  50. ^ "Linx adquire Big Sistemas e expande atuação em farmácias". Exame. Retrieved May 26, 2016.
  51. ^ "Linx compra Big Sistemas por até R$ 38,7 milhões". Valor. Retrieved May 26, 2016.
  52. ^ "Cielo and Linx make joint venture agreement aimed at small retailer". O Globo. Retrieved October 19, 2017.
  53. ^ "Linx compra startups Chaordic e Neemu". Revista PEGN. Retrieved May 26, 2016.
  54. ^ "Linx anuncia aquisição da Chaordic e Neemu". E-Commerce News. Archived from the original on May 7, 2016. Retrieved May 26, 2016.
  55. ^ "Linx and Cielo give up joint venture to offer small retail solutions". Istoe Dinheiro. November 18, 2015. Retrieved October 19, 2017.
  56. ^ Cibelle Bouças (February 6, 2014). "Linx and Cielo create joint venture to serve small retail". Economico Valor. Retrieved October 19, 2017.
  57. ^ Paula Selmi. "Linx acquires Synthesis group for US $ 16.3 million". Economico Valor. Retrieved October 19, 2017.
  58. ^ a b "Linx adquire ShopBack por até R$56,5 mi". Reuters. October 18, 2017. Archived from the original on December 1, 2017.
  59. ^ a b "Linx compra empresa de tecnologia Shopback por R$ 39 milhões". Valor. October 18, 2017.
  60. ^ a b Maurício Renner (October 19, 2017). "Linx compra ShopBack". Baguete.
  61. ^ "Linx expande estratégia digital com aquisição da ShopBack". Investimentos e Noticias. October 20, 2017.
  62. ^ "ShopBack is acquired by Linx for R$39 million in cash". Starupi. October 19, 2017.
  63. ^ "Linx adquire plataforma de anuncios em ecomerce". Terra. Retrieved March 12, 2018.
  64. ^ "Linx adquire Percycle por 13 milhões". IstoÉ. Retrieved March 12, 2018.
  65. ^ "Linx compra empresa de softwares para farmácias por R$ 16,4 milhões" (in Portuguese). Money Times.
  66. ^ "Conselho da Linx aprova aquisição da Itecgyn Informática por até R$25,5 mi" (in Portuguese). Terra.
  67. ^ "Linx adquire ITEC Brazil" (in Portuguese). Baguete.
  68. ^ "Linx compra Único Sistemas e Consultoria por R$ 16 milhões". Valor Econômico (in Portuguese).
  69. ^ "Linx compra Único Sistemas e Consultoria em acordo de até R$25 milhões" (in Portuguese). Diário Comércio Indústria & Serviços. Archived from the original on 2018-07-20. Retrieved 2018-08-01.
  70. ^ Silva, Paulo (2020-01-31). "Linx adquire fintech de meio de pagamento PinPag". Inovação Aberta. Retrieved 2020-03-02.
  71. ^ "Linx anuncia aquisição da empresa Neemo". EXAME. Retrieved 2020-02-05.
  72. ^ "Stone compra Linx, empresa especializada em softwares de gestão para o varejo" (in Brazilian Portuguese).
  73. ^ "Campanha Escreva Comigo chega ao fim e beneficiará diversos alunos". Instituto Ayrton Senna. Retrieved May 26, 2016.
  74. ^ "Linx e Instituto Ayrton Senna fazem parceria para ensino público em Recife". EexpoNews. Retrieved May 26, 2016.
  75. ^ "Linx e Instituto Ayrton Senna fazem parceria para ensino público em Recife". IDG Now. Archived from the original on June 24, 2016. Retrieved May 26, 2016.
  76. ^ "Instituto Arredondar incentiva a cultura da microdoação no Brasil". Gife Org. Retrieved May 26, 2016.
  77. ^ "LINX PROPÕE MICRODOAÇÃO PARA O VAREJO". GBLjeans. Archived from the original on March 6, 2018. Retrieved May 26, 2016.
  78. ^ "Linx firma parceria com Junior Achievement para desenvolver a nova versão do Programa Miniempresa". JA Brasil. Archived from the original on March 6, 2018. Retrieved May 26, 2016.
  79. ^ "Concurso Ideias de Negócios - Junior Achievement e Linx divulgam finalistas". Connect Media. Archived from the original on August 10, 2016. Retrieved May 26, 2016.
  80. ^ "Dados do Projeto". SALIC. Retrieved May 26, 2016.
  81. ^ "Beatriz Piccolotto Siqueira Bueno ganha prêmio literário". VitruVius. Retrieved May 26, 2016.
  82. ^ "SYLVIA DEMETRESCO EM TARDE DE AUTÓGRAFOS". The Book. Retrieved May 26, 2016.
  83. ^ Daniela Saragiotto (September 8, 2017). "Linx wins first place in eight Institutional Investor rankings". Segs. Retrieved October 19, 2017.
  84. ^ a b "Best Supplier by Category". BR Week. Archived from the original on September 21, 2017. Retrieved October 19, 2017.
  85. ^ a b "Best Retail by Segment". BR Week. Archived from the original on January 9, 2019. Retrieved October 19, 2017.
  86. ^ "Winners and Finalists by Segment". BR Week. Archived from the original on September 21, 2017. Retrieved October 19, 2017.
  87. ^ "PRÊMIO BR WEEK DIVULGA FINALISTAS". Portal no Varejo. Archived from the original on June 7, 2016. Retrieved May 26, 2016.
  88. ^ a b "As MELHORES DA DINHEIRO 2015". IstoÉ Dinheiro. Retrieved May 26, 2016.
  89. ^ "TI lidera lista de PMEs que mais crescem". Baguete. Retrieved May 26, 2016.
  90. ^ "As melhores empresas de porte médio do Brasil". AdNews. Retrieved May 26, 2016.
  91. ^ "Melhores 2014". Edição Melhores da Dinheiro 2014. Retrieved May 26, 2016.
  92. ^ "AS 200 PEQUENAS E MÉDIAS EMPRESAS QUE MAIS CRESCEM NO PAÍS". Edição 53 Exame PME. Archived from the original on May 22, 2016. Retrieved May 26, 2016.
  93. ^ a b c "Linx Sistemas apresenta soluções inovadoras". Jornal Brasil. Archived from the original on August 7, 2016. Retrieved May 26, 2016.
[edit]