Logitech

Coordinates: 46°31′00″N 6°33′45″E / 46.516564°N 6.562609°E / 46.516564; 6.562609
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Logitech International S.A.
Company typeSociété Anonyme
SIX: LOGN
Nasdaq: LOGI
IndustryComputer peripherals, mobile peripherals
Founded2 October 1981; 42 years ago (1981-10-02)
Apples, Switzerland
FoundersDaniel Borel Pierluigi Zappacosta Giacomo Marini
HeadquartersLausanne, Switzerland
Newark, California (American HQ)
Area served
Worldwide
Key people
Guerrino De Luca (Chairman)
Bracken Darrell (CEO)
ProductsComputer peripherals, mobile peripherals
RevenueIncrease US$2.13 billion (2014)
Increase US$74 million (2014)[1][2]
Total assetsIncrease US$1.5 billion (2013)[1]
Total equityIncrease US$0.7 billion (2013)[1]
Number of employees
9,000 (31 March 2012)[2]
Websitewww.logitech.com
Headquarter of Logitech International S.A., located in Lausanne (building on the right side of this photo)
Former Silicon Valley office of Logitech, located in Fremont, California
A Logitech G7 mouse
Wireless Trackman Mouse
Logitech Mouseman Mice
USB speakers
Rumble Gamepad F510

Logitech International S.A. (/ˈlɒdʒɪtɛk/; commonly referred to as Logitech or Logi; stylized as logitech, previously LOGITECH) is a Swiss provider of personal computer and mobile accessories, with its headquarters in Lausanne, Switzerland and American headquarters in Newark, California. In addition to its Swiss and American facilities, the company has offices throughout Europe, Asia and the rest of the Americas. Logitech's sales and marketing activities are organized into three geographic regions: America (AMR); Europe, Middle East and Africa (EMEA); Asia Pacific (AP).

The company develops and markets personal peripherals for PC navigation, video communication and collaboration, music and smart home. This includes products like keyboards, mice, tablet accessories, webcams, Bluetooth speakers, universal remotes and more.

The name Logitech is derived from the French word for software, "logiciel".[3] In Japan, Logitech was established as Logicool to avoid conflict with the Logitec brand.

History

First Logitech logo, used from 1981 to 1985.
First Logitech logo, used from 1981 to 1985.
Second Logitech logo, used from 1985 to 1988.
Second Logitech logo, used from 1985 to 1988.
Third Logitech logo, used from 1988 to 1996.
Third Logitech logo, used from 1988 to 1996.
Fourth Logitech logo, used from 1996 to 2015.
Fourth Logitech logo, used from 1996 to 2015.
Fifth Logitech logo, used from 2012 to 2015.
Fifth Logitech logo, used from 2012 to 2015.
Sixth and current Logitech logo, used since 8 July 2015.
Sixth and current Logitech logo, used since 8 July 2015.

Logitech International S.A. was co-founded in Apples, Vaud, Switzerland, in 1981 by two Stanford alumni, Daniel Borel and Pierluigi Zappacosta, and a former Olivetti engineer, Giacomo Marini.[4]

The mass-marketed computer mouse was the product that made Logitech well-known. The range of products offered improvements over a product originally developed at LAMI (École Polytechnique Fédérale de Lausanne) by professor Jean-Daniel Nicoud and engineer André Guignard, who was involved in the design changes of the computer mouse originally invented by Douglas Engelbart.

For a time during its formative years, Logitech's Silicon Valley offices occupied space at 165 University Avenue, Palo Alto, California, home to a number of noted technology startups.[5]

From there, Logitech expanded its product line (see below) to encompass many mass market computer peripherals and beyond (such as the "Harmony" range of programmable universal remote controls).

In 2007, Logitech licensed Hillcrest Labs' Freespace motion control technology to produce the MX Air Mouse, which allows a user to use natural gestures to control a PC.[6][7]

In August 2008, Logitech acquired Ultimate Ears, supplier of custom in-ear monitors for professional musicians and earphones for the consumer market.[8]

In December 2008, Logitech announced that it had manufactured one billion mice since 1985.[9]

In August 2009, Logitech introduced the Logitech Unifying receiver, which enabled multiple wireless devices to connect through one USB port.[10]

In May 2010, Logitech, in partnership with Google, introduced the Internet-enabled television; named Google TV.[11]

In May 2011, Logitech entered the tablet market with a line of accessories, including cases and keyboards, speakers and mice for iPad and Android-based tablets.[12]

In July 2011, Logitech acquired the mobile visual communications provider, Mirial.[13]

In January 2013, Bracken Darrell became Logitech’s chief executive officer and then CEO Guerrino De Luca continued as Logitech’s chairman of the board.[14]

In November 2013, the company announced the launch of its new iPhone game controller, the PowerShell, which also doubles as a battery pack with a built-in 1500mAh battery.[15]

Logitech's profits were hurt by the proliferation of tablet devices.[16][17] In 2013 the company operated at a loss, but returned to profitability in 2014.

On 8 July 2015, Logitech announced the biggest brand transformation in its history. The transformation included a new, simplified and modernized logo and the announcement of a greater emphasis on design going forward. Logitech also highlighted that they are looking to move beyond PC peripherals.[18][19][20]

In July 2015, Logitech announced a 2 percent first-quarter revenue drop to US$470 million, due to a strong dollar and falling demand for the company's computer accessories. Logitech has been focusing on new lines like wireless music speakers, videoconferencing and video game controllers to offset a decline in personal computers and weak demand for mice and keyboards[21]

In September 2015, Logitech and Prezi announced a plan to work together on co-marketing and product development.[22]

In April 2016, Logitech agreed to pay US$7.5 million penalty related to accusations that it and some former executives improperly inflated the company's results for its 2011 fiscal year to meet guidance and other accounting violations. The U.S. Securities and Exchange Commission said the alleged accounting issues left investors without an accurate view of the Swiss-U.S. company's finances.[23]

On April 12, 2016, Logitech acquired Jaybird, makers of fitness-focused wireless earbuds and trackers for US$50 million.[24]

On September 15, 2016, Logitech announced that they had purchased the Saitek brand and assets from Mad Catz for US$13 million in cash.[25]

On August 11, 2017, Logitech acquired ASTRO Gaming, makers of professional gaming equipment (mainly headset solutions), for US$85 million in cash.[26]

Production

The first Logitech mice were made in Le Lieu, in the Swiss Canton of Vaud by Dubois Depraz SA.[citation needed]

Production facilities were then established in the US, Taiwan, Hungary and Ireland before being moved subsequently to Suzhou, China. As of 2005, the manufacturing operations in China produce approximately half of Logitech's products. The remaining production is outsourced to contract manufacturers and original design manufacturers in Asia.[citation needed]

Logitech product lines

Product launches

2014

In January 2014, Logitech launched a new video conference camera, the Logitech ConferenceCam CC3000e. The system includes a 1080p HD video camera, enterprise-quality audio and the capability to connect to a laptop or thin client.[27]

In July 2014, Logitech announced the G402 Hyperion Fury Ultra-Fast Gaming Mouse.[28] The mouse can track over 500 inches per second and features Logitech's own Delta Zero sensor technology.[29]

In September 2014, Logitech released the Logitech K480, a new Bluetooth keyboard that can connect to three devices simultaneously and allows you to switch between them using a small dial.[30]

In October 2014, Logitech released the Logitech Wireless Mouse M320 which used the Logitech wireless USB dongle.[31]

In October 2014, Logitech debuted the Keys-to-Go rugged fabric keyboard for the Apple iPad.[32]

2015

In January 2015, Logitech released the ConferenceCam Connect, a portable product for video conferencing with a design for small and medium-sized rooms.[33]

In January 2015, Ultimate Ears released the UE MEGABOOM speaker.[34]

In March 2015, Logitech announced its new flagship mouse—the MX Master, a successor to the Performance MX.[35]

In June 2015, Logitech announced the Logitech G29 and Logitech G920 Driving Force Racing Wheel for PlayStation 3, PlayStation 4, Xbox One and PC.[36]

In July 2015, Logitech introduced the X50 mobile wireless speaker. It allows to connect the phone via Bluetooth as well as auxiliary jack.[37]

In September 2015, Logitech introduced the Logi Circle, a portable home connection camera that connects to your smartphone for home monitoring.[38]

In November 2015, Logitech launched the CREATE line as the first accessories for iPad Pro, leveraging the new Smart Connector, and specially designed with Apple.[39]

In December 2015, Logitech exits its OEM business and announces the separation of Lifesize in December 2015.[40]

2016

In January 2016, Logitech’s gaming division Logitech G released the G502 Proteus Spectrum with RGB customizable lighting.[41]

In April 2016, Logitech acquired audio wearables maker Jaybird for 50 million USD.[42]

In April 2016, Logitech announced the Logi BASE Charging Stand with Smart Connector for iPad Pro.[43]

In May 2016, Logitech launched its first Jaybird product, Jaybird Freedom Wireless Bluetooth® Buds.[44]

In August 2016, Logitech introduced the POP home switch, a wireless button that controls smart home products from a variety of manufacturers.[45]

In October 2016, Logitech launched Jaybird X3 wireless earbuds.[46]

In September 2016, Logitech acquired the Saitek simulation product line from Madcatz for 13 million USD in cash.[47]

2017

On 7 February 2017, Logitech announced to launch the Logitech Brio, the first webcam with Ultra HD support with HDR and a 5x near-lossless zoom.[48] The Brio supports Windows Hello, Microsoft’s face-recognition security system.[49]

References

  1. ^ a b c "Logitech – Logitech Announces 2nd Quarter and Full-Year Financial Results for FY 2013". marketwatch.com.
  2. ^ a b "Logitech investors FAQ". logitech.com. Archived from the original on 9 July 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ http://fullforms.com/Logitech
  4. ^ "Logitech History" (PDF). logitech.com.
  5. ^ Peter Day, BBC . "165 University Ave: Silicon Valley's 'lucky building'." Aug 27, 2010. Retrieved Dec 8, 2016.
  6. ^ Techspot 13 July 2007. Logitech's MX Air Mouse with freespace motion control
  7. ^ Frucci, Adam. "Logitech Buys Ultimate Ears for $34 Million". Gizmodo. Retrieved 12 December 2016.
  8. ^ By Michael Brown, Tom's Hardware. "Logitech Ships its One Billionth Mouse." 5 December 2008. Retrieved 16 May 2014.
  9. ^ "Logitech's 'Unifying Receiver' Organizes Wireless Devices". PCMAG. Retrieved 12 December 2016.
  10. ^ Albanesius, Chloe (2011). "Google Unveils Google TV With Sony, Logitech, Intel as Partners | News & Opinion | PCMag.com". pcmag.com. Retrieved 2 August 2011.
  11. ^ "Logitech outs a pair of keyboard cases, gets into the tablet accessories game". Engadget. Retrieved 12 December 2016.
  12. ^ "Logitech Acquires Mirial – MarketWatch". marketwatch.com. 2011. Retrieved 2 August 2011.
  13. ^ "Logitech selects Bracken Darrell as president right now, next CEO in 2013". Engadget. Retrieved 12 December 2016.
  14. ^ By Jordan Kahn, 9to5. "Logitech launches $99 ‘PowerShell’ iPhone game controller w/ built-in 1500 mAh battery." 20 November 2013. Retrieved 16 May 2014.
  15. ^ Remondini, Chiara (27 October 2011). "Logitech Second-Quarter Profit Drops on America, Europe Sales; Asia Gains". Bloomberg. Retrieved 27 October 2011.
  16. ^ Kunert, Paul (25 April 2013). "Guess who PC-slaying tablets are killing next? Keyboard biz Logitech". The Register. Retrieved 25 April 2013.
  17. ^ Monney, Jessica (8 July 2015). "Meet the New Logitech: A Company with Design at Its Core". Logitech Press Center. Logitech. Retrieved 8 July 2015.
  18. ^ "Say Hello to the new Logitech". Logitech Blog. Logitech. 8 July 2015. Retrieved 8 July 2015.
  19. ^ "To Rebrand for the Future, Logi Drops the Tech". WSJ Blog. Wall Street Journal. 8 July 2015. Retrieved 8 July 2015.
  20. ^ Ankush Sharma, Business Insider. “Logitech's first-quarter revenue drops 2 percent to $470 million.” 22 July 2015. 21 August 2015.
  21. ^ Brian Faglioli, betanews. “Logitech and Prezi announce intriguing presentation-focused partnership.” 21 September 2015. 22 September 2015.
  22. ^ Tess Stynes, The Wall Street Journal. “Logitech Agrees to Pay $7.5 Million Penalty Tied to Accounting Issues.” April 19, 2016. April 22, 2016.
  23. ^ Coldewey, Devin. "Logitech snaps up wireless earbuds maker JayBird for $50M". TechCrunch. Retrieved 24 June 2016.
  24. ^ a b "Logitech acquires Saitek Simulation product line from Mad Catz". Logitech. Retrieved 16 September 2016.
  25. ^ Chen, Sam. "Logitech Acquires ASTRO Gaming for $85 Million Establishing Itself in the Console Gaming Space". Custom PC Review. Retrieved 11 July 2017.
  26. ^ VentureBeat. "Logitech launches camera that turns any place into a video collaboration room." 27 January 2014. Retrieved 4 March 2014.
  27. ^ TechPowerUp. "Logitech Announces the G402 Hyperion Fury Gaming Mouse." July 30th 2014 . Retrieved April 7, 2017.
  28. ^ By Eddie Makuch, GameSpot. "[1]." 31 July 2014. 5 August 2014.
  29. ^ By John Biggs, TechCrunch. "Logitech Releases A Surprisingly Useful Bluetooth Keyboard That Connects To Three Devices." 3 September 2014. 9 September 2014.
  30. ^ By Mark Hachman, PC World. "Logitech releases $30 M320 mouse, discriminates against lefties again." 3 October 2014. 7 October 2014.
  31. ^ By Mark Hachman, PCWorld. "Logitech debuts Surface-like keyboard for the iPad." 28 October 2014. 29 October 2014.
  32. ^ Charles McLellan, ZDNet. "Logitech unveils ConferenceCam Connect for flexible video conferencing." 26 January 2015. 10 February 2015.
  33. ^ "Logitech's UE Launches Megaboom Wireless Speaker Ahead of CES 2015". NDTV Gadgets360.com. Retrieved 12 December 2016.
  34. ^ Baldwin, Roberto (25 March 2015). "Logitech Launches Button-Filled MX Master Wireless Mouse". The Next Web. Retrieved 12 December 2016.
  35. ^ "Logitech's G920 racing wheel brings the race track to the desk". The Tech Report. Retrieved 12 December 2016.
  36. ^ "Logitech introduces the X50 a mobile wireless speaker". DNA India. 22 July 2015.
  37. ^ Clover, Juli. "Logitech Debuts New 'Logi Circle' Home Monitoring Camera". Retrieved 12 December 2016.
  38. ^ Miller, Chance (9 September 2015). "Logitech unveils CREATE Keyboard for iPad Pro, available in November w/ Smart Connector support". 9to5Mac. Retrieved 12 December 2016.
  39. ^ "Logitech Trims Business, Divests Majority Stake in Lifesize". NASDAQ.com. 30 December 2015. Retrieved 12 December 2016.
  40. ^ "Logitech overhauls the excellent G502 Proteus Core mouse with RGB lighting". PCWorld. Retrieved 12 December 2016.
  41. ^ "Logitech buys Jaybird for $50 million". Engadget. Retrieved 12 December 2016.
  42. ^ Clover, Juli. "Logitech's 'Logi BASE' Stand Charges the iPad Pro Using the Smart Connector". Retrieved 12 December 2016.
  43. ^ "Logitech's JayBird Launches Freedom Bluetooth Ear Buds". NASDAQ.com. 23 May 2016. Retrieved 12 December 2016.
  44. ^ "One button to rule your entire smart home". CNET. Retrieved 12 December 2016.
  45. ^ Heater, Brian. "JayBird slims down the profile and pricing for its X3 Bluetooth earbuds". TechCrunch. Retrieved 12 December 2016.
  46. ^ "Logitech Acquires Saitek Simulation Product Line from Mad Catz | Business Wire". www.businesswire.com. Retrieved 12 December 2016.
  47. ^ Brian Heater (2 July 2017). "Logitech releases a $200 webcam that shoots 4K video". TechCrunch. Retrieved 2 August 2017.
  48. ^ Chris Davies (2 July 2017). "Logitech BRIO 4K Pro Webcam packs HDR, Windows Hello". SLASHGEAR. Retrieved 2 August 2017.

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