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Louro José

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Louro José
Mais Você character
First appearanceMarch 6, 1997 ("Note e Anote")[1] October 18, 1999 ("Mais Você")
Last appearance30 October 2020[2]
Created byJosé Bonifácio de Oliveira [pt] ("Boninho")

Luiz Ferré [pt]

Beto Dorneles

Eberson Taborda
Voiced byTom Veiga (1997–2020)
In-universe information
SpeciesAmazona aestiva
GenderMale
OccupationComedian
FamilyAna Maria Braga (mother)[3]

Louro João (brother)[a][4]

Andorinha Dorinha (girlfriend)[5]

Laura (cousin)[6]

Zazu (specifically, the puppet for the musical) (cousin)[3]

Loura Maria (cousin)[7][8]

Louro Mané (son)[9]
HomeEstúdios Globo
Nationality Brazil
TwitterLouroJose
InstagramLouroJoseOficial

Louro José was a parrot puppet[b] (parrots are popularly called louro in Brazil) played by former stage manager Neilton Veiga Júnior, better known as Tom Veiga (1973–2020). Louro had participated, along with TV presenter Ana Maria Braga, on Mais Você, a show which airs from Monday through Friday on TV Globo.

The parrot was more than simply a supporting character: he served as the comic relief of the program by using his witty humor and telling jokes every now and then to lighten the mood, and even purposefully disagreeing with Ana Maria Braga, the hostess, to provoke her. His voice was shrill, mimicking a real parrot.

History

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Rede Record

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Neilton Veiga Júnior,[10] better known as Tom Veiga, was a studio manager and executive producer of the program "Note e Anote [pt]" at Rede Record, which was presented by Ana Maria Braga. Before working on the show, he worked as a courier and as an ambulance driver, as well as helping organize events. Veiga met Ana Maria Braga around 1995. He organized artisan craft fairs that Ana Maria Braga would publicize in her show, "Note e Anote". After being invited to join the team, Veiga became a stage assistant.[11][12]

In March 1997, while Ana Maria Braga was stuck in traffic with her then husband, Carlos Madrulha, she told him she "needed a puppet to make a smoother transition", given that Note e Anote aired right after a children's show. She and Madrulha discussed possibilities and eventually settled on a parrot, as it is one of the few animals that can talk.[11] The choice for the name was inspired by a real parrot owned by Ana Maria Braga, also called "Louro José". The name is a tribute to her father, Natale Giuseppe "José" Maffeis.[13][14] The first puppet was produced by puppet-maker Eberson Taborda.[15] On March 6, Louro José starred on national television.[16] Many people were tried for the role of puppeteer, but no one seemed to fit the part well.[13] Seeing a then 23-year-old Tom Veiga playing with the puppet, Ana Maria Braga temporarily put him in the role.[1] In the first months, Veiga worked as both a stage assistant and puppeteer. When he was made effective as the parrot, he celebrated, saying: "my life has changed completely".[11]

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In September 1997, about 6 months after the creation of the puppet, Rede Record attempted to trademark the "Louro José" brand. However, predicting the puppet's success, Ana Maria Braga had already registered the brand.[11]

The company hired to make the puppet, Display Set, as well as Disney, both also attempted to trademark the Louro José brand – with Disney claiming the puppet was plagiarism, a copy of José Carioca. Like Rede Record, they were both unsuccessful and Ana Maria Braga's trademark was upheld.[17][18]

TV Globo

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In 1999, Ana Maria and Louro José were hired by Globo, becoming a part of the Cem Modos team, the same from the TV Colosso show.

In May 2012, Veiga renewed his contract with Globo for another 4 years, laying to rest rumors that Louro José would stop participating on Mais Você.

According to Outro Canal, in 2015 Veiga was promoted to assistant director.[16]

On November 1, 2020, at the age of 47, Veiga was found dead in his home in Rio de Janeiro.[19][20] A report by the Instituto Médico Legal [pt] (Legal Medical Institute) indicated he died of a hemorragic stroke due to a brain aneurysm.[21]

Character biography

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A 2000 episode of Mais Você aired with a video clip retconning Louro José's "birth". In it, Ana Maria Braga is shown breaking open a giant egg with a hammer, to the sound of a baby crying in the background. From inside the egg comes out Louro José, yelling "Mommy!".[13][18]

Louro José roots for São Paulo's football team Corinthians.[14][22]

Friends and family of Louro José have also made appearances on the program. For instance, Andorinha Dorinha, Louro José's girlfriend,[5] is a blue swallow ("andorinha", in Portuguese) and Sovena Group's Azeite Andorinha's ("Swallow Olive Oil") mascot. She lives in an olive grove located in Ferreira do Alentejo, Portugal.[23] She was introduced on March 30, 2011, on an episode of Mais Você.[24] Loura Maria, Louro José's cousin, is said to be from New York City.[25] She is a pink parrot who wears wigs and makeup, and was created following a suggestion by Fernanda Young.[7]

Following Veiga's passing, a substitute parrot mascot, provisionally nicknamed "Lourinho" (lit. 'Little Louro'), was introduced on 5 April 2022, played by Fabio Caniatto.[26][27] A few days later, a second parrot mascot appeared alongside Lourinho, called "Louro Mano" (lit. 'Bro Louro').[28] While both claimed to be the true heir to Louro José's throne, a DNA test was conducted, and Lourinho was confirmed to be the son of Louro José.[28] Additionally, while public voting decided on the official name "Lourito", Ana Maria Braga decided to nickname the mascot "Louro Mané".[28][29]

In other media

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Louro José was such a popular character that he had many appearances throughout the years, in other shows from Rede Globo:

Year Show Chapter / Episode
2000 Casseta & Planeta, Urgente! [pt] Maçaranduba e Montanha.[when?][30]
2000 Você Decide Olha o Passarinho, aired on 20 July 2000.[30]
2000 Sai de Baixo 2001: Uma Epopeia no Arouche, aired on 30 December 2000.[citation needed]
2001 O Clone Episode aired in 2002.[which?][30]
2002 A Grande Família A Quentinha da Bebel.[citation needed]
2003 Sítio do Picapau Amarelo O sumiço de Emília, aired on 3 September 2003.[31]

Louro João, Louro José's brother, also appears in this episode.[18]

2004 A Diarista Aquele do Projac, aired on 21 December 2004.[30]
2008 Beleza Pura Episode aired on 9 May 2008.[30][32]
2008 Zorra Total Episode aired in 2008.[which?][30]
2009 Malhação (Malhação 2009 [pt]) Episode aired on 1 October 2009.[33]
2010 Passione Episode aired on 10 January 2011.[34]
2011 Malhação (Malhação Conectados [pt]) Season 1, episode 55 (aired on 11 November 2011).[35]
2011 A Mulher Invisível Season 2, episode 3.[36]
2012 Louco por Elas Pilot episode.[30][36]
2012 Cheias de Charme Episodes 44 and 45.[36][37]
2014 Alto Astral Episode aired on 4 May 2015.[30][38]
2018 Segundo Sol Episode aired on 27 September 2018.[30][39]
2019 A Dona do Pedaço Chapter aired on 30 October 2019.[30][40]

Merchandise

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A lot of Louro José merchandise has been released over the years, including toys, mugs, joke books, comic books,[41] phone cases, various flavors of chewing gum and even bird food.[11][42] A talking replica of Louro José was released in 2008 as a kid's toy.[43]

Notes

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  1. ^ In the original 2003 "Sítio do Picapau Amarelo" episode, Louro José is referred to multiple times by Louro João as "brother". However, in a special 2011 Children's Day episode of Vídeo Game segment of Vídeo Show, aired on Globo, Louro José comments that Louro João is his cousin. Because of the discrepancies, it is uncertain whether Louro João is a brother or a cousin. This hasn’t confirmed by the owners of the Louro José brand as of yet.
  2. ^ On the Mais Você episode aired on January 14, 2014, Louro José disputes the fact that he is a puppet, stating that he has no connection to his puppeteer Tom Veiga, a "nobody" who "just sits there and stares at [him] with a balding head".[3]

References

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  1. ^ a b "Louro José ano a ano" [Louro José year by year]. Ana Maria Braga (in Brazilian Portuguese). Globo.com. 2019-10-03. Archived from the original on 2019-11-14. Retrieved 2019-11-14.
  2. ^ "Relembre o último programa de Tom Veiga ao lado de Ana Maria Braga" [Remember Tom Veiga's last show alongside Ana Maria Braga]. Gshow (in Brazilian Portuguese). 2020-11-01. Retrieved 2023-02-01.
  3. ^ a b c Louro José apresenta seu primo: Zazu, do musical Rei Leão [Louro José introduces his cousin: Zazu, from The Lion King musical] (Television production) (in Brazilian Portuguese). 2014-01-24. Retrieved 2019-12-17.
  4. ^ "O Sumiço da Emília" [Emília's Disappearance]. Sítio do Picapau Amarelo. Season 3 (in Brazilian Portuguese). 2003-09-03. Rede Globo.
  5. ^ a b Saryne, Bárbara (2019-10-09). "Namorada de Louro José aparece em merchan e Ana Maria Braga incentiva casamento" [Louro José's girlfriend shows up during merchandising and Ana Maria Braga incentivizes marriage] (in Brazilian Portuguese). Yahoo! Notícias. Archived from the original on 2019-12-17. Retrieved 2019-12-17.
  6. ^ Louro José 1 (2000)
  7. ^ a b "'Mais você': Globo anuncia nova personagem, prima do Louro José, e cenário ampliado" ['Mais você': Globo announces new character, Louro José's cousin, and bigger setting]. O Globo (in Brazilian Portuguese). 2008-03-25. Retrieved 2019-12-17. (subscription required)
  8. ^ "No aniversário de 14 anos do Mais Você, descubra curiosidades sobre o programa" [On Mais Você's 14th birthday, find out trivia about the show]. Caras (in Brazilian Portuguese). 2013-10-16. Retrieved 2019-12-17.
  9. ^ "Ana Maria Braga anuncia o nome do filho de Louro José". Globo.com (in Brazilian Portuguese). 2 May 2022. Retrieved 2022-05-02.
  10. ^ "Perfil completo – Tom Veiga – Memória" [Full profile – Tom Veiga – Memory]. O Globo (in Brazilian Portuguese). 2020. Retrieved 2020-11-02.
  11. ^ a b c d e Kaz, Roberto (2016-04-12). O Livro dos Bichos (in Brazilian Portuguese). Illustrated by Audrey Furlaneto. Companhia das Letras. ISBN 978-8543805559.
  12. ^ Kaz, Roberto (2010-05-23). "Louro José colhe os louros da fama" [Louro José reaps the laurels of fame]. Folha de S.Paulo. Archived from the original on 2016-01-31.
  13. ^ a b c Ana Maria Braga e Tom Veiga resgatam o nascimento e o sucesso do Louro José [Ana Maria Braga and Tom Veiga remember birth and success of Louro José] (Television production) (in Brazilian Portuguese). 2012-03-06. Retrieved 2020-01-22.
  14. ^ a b "10 curiosidades sobre o Louro José que você desconhece!" [10 things you didn't know about Louro José!]. Ana Maria Braga (in Brazilian Portuguese). Globo.com. 2017-03-06. Archived from the original on 2019-11-14.
  15. ^ "Ana Maria Braga anuncia morte de criador do boneco de Louro José: 'Emblemático'". Globo.com (in Brazilian Portuguese). 19 August 2024. Retrieved 2024-08-19.
  16. ^ a b BANG Showbiz (2015-09-29). "Louro José é promovido na Globo a assistente de direção de Ana Maria Braga e do 'É de Casa'" [Louro José is promoted on Globo to Ana Maria Braga and "É de Casa"'s assistant director]. MSN. Archived from the original on 2015-09-30. Retrieved 2019-11-13.
  17. ^ "Ana Maria Braga briga na justiça para ser reconhecida como dona do Louro José" [Ana Maria Braga fights in court to be recognized as the owner of Louro José]. Stars Insider (in Brazilian Portuguese). 2018-10-24. Retrieved 2020-01-22.
  18. ^ a b c Pacheco, Paulo (2017-03-05). "Polêmicas, zoeiras e briga com Disney: Louro José chega aos 20 anos" [Controversy, teases and dispute with Disney: Louro José reaches 20 years of age]. UOL (in Brazilian Portuguese). Archived from the original on 2017-03-05.
  19. ^ "Ator Tom Veiga, intérprete do Louro José, do 'Mais Você', morre aos 47 anos" [Tom Veiga, Mais Você's Louro José's portrayer, dies at 47]. G1 (in Brazilian Portuguese). 2020-11-01. Retrieved 2020-11-01.
  20. ^ Pipoca Moderna (2020-11-01). "Tom Veiga (1973-2020)". Terra. Retrieved 2020-11-02.
  21. ^ Leitão, Leslie (2020-11-02). "Tom Veiga, intérprete de Louro José, morreu vítima de um AVC, aponta laudo do IML" [Tom Veiga, Louro José's portrayer, died of CVA, says IML report] (in Brazilian Portuguese). Retrieved 2020-11-02.
  22. ^ "Saiba mais sobre Tom Veiga, o homem por trás do Louro José" [Learn more about Tom Veiga, the man behind Louro José]. Yahoo! Finance (in Brazilian Portuguese). 2016-08-12. Archived from the original on 2019-11-14.
  23. ^ Guerra, Thiago (2011-11-22). "Azeite Andorinha apresenta maior olival do mundo aos telespectadores do Mais Você" [Azeite Andorinha presents world's greatest olive grove to Mais Você viewers]. Holofote Assessoria em Comunicação (in Brazilian Portuguese). Maxpress. Archived from the original on 2019-12-17. Retrieved 2019-12-17.
  24. ^ Ribeiro, Marili (2011-03-28). "Andorinha cria parceira para Louro José" [Swallow creates partnership for Louro José]. Estadão (in Brazilian Portuguese). Archived from the original on 2019-12-17. Retrieved 2019-12-17.
  25. ^ "Com vocês, Loura Maria!" [With you, Loura Maria!]. Gshow (in Brazilian Portuguese). Archived from the original on 2019-12-18. Retrieved 2019-12-17.
  26. ^ Garcia, Pedro (2022-04-06). "Ana Maria revela nome de filho de Louro José" [Ana Maria reveals Louro José's son's name]. iG (in Brazilian Portuguese). Retrieved 2023-02-01.
  27. ^ Júnior, André (2022-04-05). "Descobrimos a identidade do substituto do Louro José no Mais Você" [We figured out the identity of Louro José's substitute on Mais Você]. Metrópoles (in Brazilian Portuguese). Retrieved 2023-02-01.
  28. ^ a b c "Ana Maria Braga anuncia nome escolhido para filho de Louro José" [Ana Maria Braga announces chosen name for Louro José's son]. Exame (in Brazilian Portuguese). 2022-05-02. Retrieved 2023-02-01.
  29. ^ TV Globo [@tvglobo] (2022-05-02). "Gostaram do nome e do apelido do filho do Louro José?" [Did you like Louro José's son's name and nickname?] (Tweet). Retrieved 2023-02-01 – via Twitter. [...] o mais votado foi 'Lourito', mas como eu sou a sua avó, eu vou te chamar de 'Louro Mané'.
  30. ^ a b c d e f g h i j "'É de Casa' faz homenagem a Louro José e relembra participações em novelas" ['É de Casa' pays homage to Louro José and remembers participations in soap operas]. UOL (in Brazilian Portuguese). 2020-11-07. Retrieved 2023-02-14.
  31. ^ ""Sítio do Picapau" homenageia Ana Maria Braga" ["Sítio do Picapau" pays tribute to Ana Maria Braga]. Terra (in Brazilian Portuguese). 2003-08-25. Retrieved 2019-11-13.
  32. ^ "Ana Maria em Beleza Pura" [Ana Maria in Beleza Pura]. Gshow (in Brazilian Portuguese). 2008. Archived from the original on 2021-01-26. Retrieved 2023-02-14.
  33. ^ "Ana Maria Braga e Louro José fazem participação especial em 'Malhação'" [Ana Maria Braga and Louro José participate in 'Malhação']. Extra (in Brazilian Portuguese). O Globo. 2009-09-24. Archived from the original on 2019-11-14. Retrieved 2019-11-14.
  34. ^ "Passione: Clô é convidada para o Mais Você e encontra Ana Maria Braga" [Passione: Clô is invited to Mais Você and meets Ana Maria Braga]. TV Globo (in Brazilian Portuguese). 2011-01-09. Retrieved 2023-02-14.
  35. ^ "Capítulo de sexta-feira, 11/11/2011" [Episode from Friday, 11/11/2011]. Malhação 2011 (Television production). Season 1. Episode 55 (in Brazilian Portuguese). Rede Globo. 2011-11-11. Can be seen, in episode, at 19:04 – 27:12. Retrieved 2020-01-18.
  36. ^ a b c "Tom Veiga - IMDb". IMDb. 2019-12-28.
  37. ^ "Cheias de Charme invade a casa de Ana Maria Braga e grava ao lado do Louro" [Cheias de Charme invades Ana Maria Braga's home and records alongside Louro]. Gshow (in Brazilian Portuguese). 2012-05-29. Retrieved 2023-02-14.
  38. ^ "Exclusivo! Clipes de Samantha e Pepito 'vazam' no Gshow; confira vídeos na íntegra" [Exclusive! Clips of Samantha and Pepito 'leak' on Gshow; check out the full videos]. Gshow (in Brazilian Portuguese). 2015-05-04. Retrieved 2023-02-14. Os vídeos vão ao ar nesta segunda, dia 4, na TV no Mais Você dentro de Alto Astral!
  39. ^ "Nice fica emocionada no programa da Ana Maria Braga" [Nice gets emotional on Ana Maria Braga's show]. Gshow (in Brazilian Portuguese). 2018-09-27. Retrieved 2023-02-14.
  40. ^ "Maria da Paz é a convidada do Mais Você" [Maria da Paz is guest on Mais Você]. Gshow (in Brazilian Portuguese). 2019-10-30. Retrieved 2023-02-14.
  41. ^ Ramone, Marcus (2012-09-06). "Clássicos dos quadrinhos: os gibis estrelados por celebridades brasileiras" [Comics classics: the comics starred by brazilian celebrities]. Universo HQ (in Brazilian Portuguese). Retrieved 2020-11-02.
  42. ^ "Louro José | Florestal". Florestal Alimentos S.A. Archived from the original on 2019-12-28.
  43. ^ "Brinquedos IFA lança boneco do Louro José" [Brinquedos IFA launches Louro José toy] (in Brazilian Portuguese). 2008-04-29. Archived from the original on 2019-12-28.
[edit]
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