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Lulu Press, Inc.
TypePrivately held company
Founded2002; 20 years ago (2002)
FounderBob Young
United States
Key people
Bob Young (CEO)
ProductsBooks, e-books, photo-books, calendars
ServicesPrint on demand and e-book publishing
WebsiteOfficial website Edit this at Wikidata

Lulu Press, Inc., doing business as, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles.[1]

The company's founder is Red Hat co-founder Bob Young.[2] Lulu's current CEO is Kathy Hensgen.[3] The company's headquarters are in Morrisville, North Carolina.

Previous logo

Products[edit] produces books in print and digital form. Printed books are available in several formats and sizes including paperback, coil bound, and hardcover. Books can be printed in black and white or in full color.

In 2009, began publishing and distributing ebooks. also prints and publishes calendars and photo books. In 2017, introduced an Open Access print-on-demand service.


Authors upload their book as a PDF file to using their book creation process. Material is submitted in digital form for publication. Authors can then buy copies of their own book and/or make it available for purchase in the Lulu Bookstore.

Applying an ISBN and meeting distribution requirements makes books eligible for distribution to online retail outlets such as, Barnes & Noble, and Apple's iBookstore.

The author of a title receives an 80% royalty for print books and a 90% royalty for eBooks when sold.[4] Copyright of works uploaded and distributed via remains with the author.

Replay Photos[edit]

In January 2014, Lulu announced that it had acquired Durham-based sports photography company Replay Photos.[5] Replay Photos sells licensed images of collegiate and professional sports teams as photographic prints, custom framed photos, photos on canvas, and original wall art.[6]

Digital Rights Management (DRM)[edit]

Lulu's final phase for their Digital Rights Management (DRM) Retirement project was released July 2, 2013. Prior to January 15, 2013, a Lulu author may have chosen to apply Digital Rights Management (DRM) protection to their PDF or EPUB.[7]

Lulu Jr.[edit]

In 2014, Lulu launched Lulu Jr., which enables children to become published authors.[8] Lulu Jr. products include My Comic Book and IlluStory.[9] These book-making kits include materials that allow children to create their own books, such as blank story pages and markers. Finished stories and artwork can be submitted digitally or mailed to Lulu Jr. to be printed as a hardcover or a softcover book.

Lulu Blooker Prize[edit]

The Lulu Blooker Prize was a literary award for "blooks" (books based on blogs). It was awarded in 2006 and 2007 and sponsored by An overall prize was awarded, based on the winners of three subsidiary categories: non-fiction, fiction, and comics. The Lulu Blooker Prize was open to any "blook" that had been published "to date" (i.e., by the entry deadline) by any publisher.


The first competition saw 89 entries from over a dozen countries. A panel of three judges decided the winners: Cory Doctorow, Chair of Judges; Paul Jones; and Robin "Roblimo" Miller.[10]



  • Biodiesel Power by Lyle Estill (runner up, non-fiction, see biodiesel)
  • An Historic Murder Mystery Set in the Internet Bubble and Rubble by Tom Evslin (runner up, fiction)
  • Dinosaur Comics: Huge Eyes, Beaks, Intelligence, and Ambition by Ryan North (runner up, comics)


The 2007 competition had 110 entries from 15 countries. The number of judges was increased to five: Paul Jones (chair), Arianna Huffington, Julie Powell (2006 overall winner), Rohit Gupta, and Nick Cohen.[11]



See also[edit]


  1. ^ "Lulu Enters Exclusive Licensing and Distribution Agreement With Easy Student Publishing for Kids' Creativity and Book-Making Products" (Press release).
  2. ^ "Red Hat's co-founder was unemployed and working in a closet when he started the company IBM just bought for $34 billion". CNBC. November 1, 2018. Retrieved November 30, 2021.
  3. ^ "'s Latest Growth Curve Just Shattered Their Glass Ceiling". PRWeb. Retrieved October 18, 2021.
  4. ^ Tilton, Kate (January 25, 2013). "Royalty Rates Comparison". BiblioCrunch. Retrieved June 20, 2015.
  5. ^ "Lulu acquires Durham-based Replay Photos". newsobserver. Retrieved June 20, 2015.
  6. ^ "Replay Photos: Help / FAQs". Archived from the original on June 21, 2015. Retrieved June 20, 2015.
  7. ^[dead link]
  8. ^ "Lulu Launch Lulu Junior Website and Introduce Children's Book-Making Kits". Retrieved June 20, 2015.
  9. ^ "Lulu Jr". Archived from the original on May 11, 2015. Retrieved June 20, 2015.
  10. ^ Gibson, Owen (April 3, 2006). "From blog to book: first awards for online writers who became mainstream successes". The Guardian. Retrieved November 16, 2015.
  11. ^ "War book wins Blooker blog prize". BBC News. May 14, 2007. Retrieved November 16, 2015.

External links[edit]