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|Purpose||Combat human trafficking and slavery|
|Indonesia, Philippines, Vietnam, Cambodia, Thailand, Myanmar|
|MTV Europe Foundation|
The MTV EXIT (End Exploitation and Trafficking) campaign is a multimedia initiative produced by MTV EXIT Foundation (formerly known as the MTV Europe Foundation) to raise awareness and increase prevention of human trafficking and modern slavery. The MTV EXIT Foundation is a registered UK charity  launched by MTV Networks Europe in 2003 to use the power and influence of MTV's brand and broadcasting network to educate young people about the social issues affecting their lives.
The main elements of MTV EXIT's campaign include:
- On Air; the production and broadcast of both dedicated and peripheral campaign exposure.
- On the Ground; awareness-raising events including large-scale concerts, youth sessions, roadshow events and community screenings.
- Online; production and maintenance of a multi-language, youth-oriented awareness and prevention website.
In June 2004, MTV EXIT Foundation and Sida (Swedish International Development Cooperation Agency) joined in an alliance to combat trafficking in women for sexual exploitation in Europe. The campaign was branded as MTV EXIT, and launched in July 2004 at the EXIT Festival in Novi Sad, Serbia & Montenegro.
In 2007, MTV EXIT expanded across MTV's channels in Asia and the Pacific in partnership with USAID, AusAID, Walk Free, and ASEAN. The campaign features similar elements to the European initiative. MTV EXIT in Asia and the Pacific is focusing on three major forms of trafficking in Asia and the Pacific: sex trafficking and forced prostitution, labour trafficking, and forced domestic servitude. Also, due to the complexities of trafficking and the differences found geographically, the campaign is split into two regions: Asia-Pacific and South Asia.
Taking into consideration all outputs of MTV EXIT including their partnerships with over 50 anti-trafficking NGOs across Europe and Asia, the alliance has directly reached an estimated 7.5 million people through television, events, and the Internet, and countless more through additional media coverage generated.
- 1 History
- 2 On Air
- 2.1 Music Videos
- 2.1.1 Simple Plan: This Song Saved My Life
- 2.1.2 Radiohead: All I Need
- 2.1.3 The Killers: Goodnight, Travel Well
- 2.1.4 The Grips: Tonight is Your Night
- 2.1.5 Muse: MK Ultra
- 2.1.6 Black Iris featuring Best Coast: When Will I Feel Love
- 2.1.7 The Click Five: Don’t Let Me Go
- 2.1.8 Alex Kavvadias: False Hope
- 2.1.9 Live With A Smile (Sống với những nụ cười)
- 2.1.10 d'Masiv: Still Can (Masih Bisa)
- 2.1.11 Hugo: Exit (The Fault of Being Sincere)
- 2.1.12 Pou Khlaing and Khat Sokhim: Three Don'ts
- 2.1.13 R Zarni: Traps of Life
- 2.2 Documentaries
- 2.2.1 Enslaved: An MTV EXIT Special
- 188.8.131.52 Enslaved: An MTV EXIT Special Hosted by Jared Leto
- 184.108.40.206 Enslaved: An MTV EXIT Special Hosted by Ananda Everingham
- 220.127.116.11 Enslaved: An MTV EXIT Special Hosted by Dingdong Dantes
- 18.104.22.168 Enslaved: An MTV EXIT Special Hosted by Dr. Chea Samnang
- 22.214.171.124 Enslaved: An MTV EXIT Special Hosted by R-Zarni
- 126.96.36.199 Enslaved: An MTV EXIT Special Hosted by My Tam
- 188.8.131.52 Enslaved: An MTV EXIT Special Hosted by Dian Sastrowardoyo
- 184.108.40.206 Enslaved: An MTV EXIT Special Hosted by Sac
- 220.127.116.11 Enslaved: An MTV EXIT Special Hosted by You Sheng
- 18.104.22.168 Enslaved: An MTV EXIT Special Hosted by Woo Young
- 22.214.171.124 Invisible Slaves: An MTV EXIT Special Hosted by Calle 13
- 2.2.2 Inhuman Traffic: An MTV EXIT Special
- 2.2.3 Traffic: An MTV EXIT Special
- 2.2.4 Sold: An MTV EXIT Special
- 2.2.5 The Chairman
- 2.2.6 Victims' Stories
- 2.2.7 Introduction to Human Trafficking
- 2.2.1 Enslaved: An MTV EXIT Special
- 2.3 Drama
- 2.4 Public Service Announcements
- 2.5 MTV EXIT Live
- 2.1 Music Videos
- 3 On the Ground
- 4 Online
- 5 Distribution
- 6 References
- 7 External links
The MTV Europe Foundation was established in 2003 by MTV Networks Europe to expand its commitment to social issues and human rights. As a result, MTV Networks Europe launched the MTV Europe Foundation, a legally independent, but closely related, corporate charity. The MTV Europe Foundation is incorporated under United Kingdom law as a charitable company (UK Charity. No.1103267).
The MTV Europe Foundations's aim is to use and maximise the power of MTV's network and brand to educate and inform European youth, and adults, on critical social issues. The mission is:
- To educate young people on critical social issues, chiefly through the production and broadcast of special programming;
- To inspire young people to get involved and take action to address those and other issues; and
- To support organizations addressing these issues on the ground and to launch creative initiatives to promote and effect positive change.
The MTV Europe Foundation runs multimedia campaigns including the MTV EXIT campaign to fight human trafficking.
In 2010 The MTV Europe Foundation was renamed the MTV EXIT Foundation.
The MTV EXIT Campaign has been producing an array of programming since 2004 in multiple formats including music videos, documentaries, short fictional films, live event programmes, and public service announcements. Some of these shows have been listed below:
Simple Plan: This Song Saved My Life
Following the success of MTV EXIT's Live in Hanoi 2012 concert event featuring Canadian rock band Simple Plan, MTV EXIT decided to embark on another exclusive collaboration with the band to produce a brand new music video titled This Song Saved My Life. The video was produced in Australia under the direction of award-winning creative agency Colman & Rasic and Sydney-based film maker Ash Bolland.
The lyrics of the song This Song Saved My Life are composed by Simple Plan's global fan base detailing the important role that music plays in youth culture. The narrative for the video dramatically features exploited child labour for the purposes of textile and garment industries in Asia, and provides a powerful commentary on the role that consumers can play in making a difference to end modern day slavery through awareness and action.
Radiohead: All I Need
MTV EXIT and the English rock band Radiohead partnered to produce an exclusive music video for Radiohead's song "All I Need", off their seventh studio album In Rainbows (2007). The music video itself is shown in a split screen, with one side depicting a day in the life of a young child from an affluent, developed area and the other showing the day in the life of a child being forced to work in a sweatshop. The music video premiered on all MTV properties globally on 1 May 2008.
The video was filmed in Australia by Oscar-winning cinematographer John Seale (The English Patient, Cold Mountain) and award-winning video director Steve Rogers. It provides insight into the realities of trafficking and emphasizes that everyone plays a role in the issue, and provides a link to information about how to help end exploitation and trafficking.
- Asia-Pacific Child Rights Award 2009
- New York Festival Awards 2009 – United Nations Honorary Award, 1 Gold Medal for TV/Cinema Advertising, 2 Silver Medals for Innovative Advertising
- One Show 2009 – Bronze Pencil for Branded Content
- D&AD 2009 – In Book for Music Video
- International ANDY Awards 2008 – Bronze ANDY for Film
- Cannes International Advertising Festival 2008 – Bronze Lion for Film
- One Show Entertainment Awards 2008 – 2 Bronze Pencils for Best Use of Music and Special Screening
- AWARD Awards, Australia 2008 – 1 Silver and 4 Bronze Pencils for Craft in Television and Cinema
The Killers: Goodnight, Travel Well
In an exclusive collaboration, MTV EXIT and alternative rock band The Killers have partnered with UNICEF and USAID to produce a music video that highlights the dangers and impact of trafficking for sexual exploitation, particularly for young women.
The music video, for the band's track "Goodnight, Travel Well" from the album Day & Age premiered globally across all of MTV's properties on-air and on-line on Monday July 13, 2009. This video represents the second in a series of music video collaborations to highlight the dangers and impact of human trafficking.
- New York Festivals International Advertising Awards 2010 – 1 Gold Medal for TV/Cinema category, 1 Bronze in the Collateral category
- Cannes Lions International Advertising Festival 2010 – Silver Lion for Film
- AWARD Awards, Australia 2009 – 1 Silver Pencil for Craft in Television and Cinema
The Grips: Tonight is Your Night
"Tonight is Your Night" is the third MTV EXIT music video by The Grips, a popular rock band from Pristina, Kosovo and released on MTV Adria for the South East Europe region on June 23, 2010. The video for "Tonight Is Your Night" tells the story of a young woman who escapes from a trafficking situation and finds peace and comfort.
Muse: MK Ultra
Muse joined the MTV EXIT Campaign with their unique music video to raise awareness of human trafficking produced in partnership with USAID. MK ULTRA video is the third installment in the MTV EXIT “some things cost more than you realise” trilogy following previous collaborations with Radiohead and The Killers. Directed by Colman Rasic, released globally on all MTV platforms on 17 September 2010, the video depicts the intersecting lives of 3 people who knowingly or unwittingly are driving the demand for cheap goods or services, resulting in the sexual and/or labour exploitation of young men and women.
Black Iris featuring Best Coast: When Will I Feel Love
In an exclusive collaboration, MTV EXIT and music collective Black Iris featuring Best Coast’s lead Bethany Cosentino partnered with leading global advertising agency, Y&R, to produce an animated music video which raises awareness of human trafficking. "When Will I Feel Love" highlights the danger and impact of trafficking for sexual exploitation, particularly of young women. The music video premiered across MTV properties on-air and online around the world on February 14, 2011.
The Click Five: Don’t Let Me Go
U.S. pop band The Click Five has once again teamed up with MTV EXIT to publicly take a stand against the selling of humans for sex or manual labour. In an exclusive music video collaboration for the track "Don't Let Me Go,” the band has taken a literal approach to how blind we are to the active trafficking trade going on around us. The music video premiered on MTV channels internationally on 15 April 2011.
Alex Kavvadias: False Hope
Greek recording artists Alex Kavvadias joined forces with MTV EXIT for this music video to raise awareness of human trafficking and exploitation. The video was produced in Australia under the direction of award-winning creative agency 18 Feet & Rising and Sydney-based filmmaker Ash Bolland, long time collaborators of the MTV EXIT campaign. Through its stylised imagery the video, set in “anywhere” Asia, tells the story of a mother saying goodbye to her young daughter, who leaves home for a promised job and new life abroad. This hope for a better future soon fades, and the girl finds herself trapped in a world of sex slavery. The minimalistic set depicts the mother and daughter separated by a single wall, dividing their two starkly different worlds, highlighting not only the fact that it is not just the victim who suffers from this kind of exploitation but that ‘sometime hope takes you places you never dreamed’.
Live With A Smile (Sống với những nụ cười)
MTV EXIT's Vietnamese music video featured 16 Vietnamese pop artists, all donating their time to raising awareness and inspiring change in the human trafficking situation. 'Sống với những nụ cười' (Translation: 'Live With A Smile') is a song about standing together to protect your family, friends and fellow citizens from falling into the trap of human trafficking. In Vietnam, many are willing to leave the issue of human trafficking in the dark. This shines a light on the problem, with direct messaging and statistics on sexual, domestic and hard labour exploitation.
d'Masiv: Still Can (Masih Bisa)
MTV EXIT's Indonesian music video features the band D'Masiv, who donated their time to raising awareness and inspiring change in the human trafficking situation. The music video tells the story of safe migration versus unsafe migration, and in stark contrast, shows the very real consequences of not taking caution to protect oneself from traffickers who pry on the hopes and dreams of those wanting a better life.
Hugo: Exit (The Fault of Being Sincere)
MTV EXIT's Thailand music video features folk artist, Hugo, who donated his time to raising awareness and inspiring change in the human trafficking situation. The lyric and video shows the loving protection a grandfather wants to provide to his grandson. In a flashback scene, it is revealed to the viewer that the grandfather was a victim of human trafficking when at the same age as his grandson – providing a gritty account of his kidnapping and exploitation as a child labourer in the sewing industry. It ends with a story of hope, showing that we can fight the issue of human trafficking if we protect our loved ones.
Pou Khlaing and Khat Sokhim: Three Don'ts
MTV EXIT's Cambodian music video features hip hop artist Pou Khlaing in collaboration with pop sensation Khat Sokhim, who donated their time to inspires people to 'get up' and join the fight against human trafficking. The lyrics and video are designed to motivate the people of Cambodia to join MTV EXIT in the fight against human trafficking, and shows Pou and Khat creating a movement in the villages of Cambodia to bring an end to the exploitation of Cambodian people. The music video features direct messaging on the "3 don'ts" when moving away for a career opportunity: (1) Don't rush, (2) Don't trust everyone, and (3) Don't give away your possessions.
R Zarni: Traps of Life
Traps of Life is the first music video MTV EXIT has produced for Myanmar. The song is performed by R-Zarni; MTV EXIT's celebrity ambassador and an original member of Myanmar's most popular rock band, Iron Cross. The lyrics were written by Myint Moe Aung, a well known musician and TV personality. The audio mastering was completed by Chit San Maung, Iron Cross's lead guitarist. The animation elements of the video are based on illustrations by Nay Myo Say, a celebrated Myanmar visual artist. The video depicts a Burmese man's reintegration into his village after being trafficked into forced labour on a fishing vessel.
All the following documentaries can be watched online at Culture Unplugged Studios.
Enslaved: An MTV EXIT Special
Enslaved is MTV EXIT's first documentary series produced for thirteen different countries across Asia including Laos, Myanmar, Cambodia, Philippines, Indonesia, Vietnam, Singapore/Malaysia, Taiwan, South Korea, Japan, China and Thailand. Each version of Enslaved identifies with current and emerging trafficking trends specific to each respective country. Adapted versions of Enslaved identify relevant current and emerging trafficking trends, allowing audiences to view this important issue in the context of their own communities. Each documentary provides insight into the realities of trafficking, explores the roles played by everyone in the trafficking chain, provides information on how individuals can protect themselves against trafficking, and encourages everyone to stand up, take action and be part of the fight to end exploitation and human trafficking.
Enslaved: An MTV EXIT Special Hosted by Jared Leto
The Enslaved English language regional version is hosted by musician Jared Leto from Thirty Seconds to Mars and tells the stories of real people affected by the human trafficking trade in South East Asia: Janet, a young Filipina woman trafficked to Malaysia as a forced sex worker; Vannak a young man from Cambodian trafficked for labour onto a Thai fishing vessel; and Siti, an Indonesian woman trafficked to Malaysia and forced to work as a domestic slave. The documentary premiered on MTV Southeast Asia Channel in September 2011.
Enslaved: An MTV EXIT Special Hosted by Ananda Everingham
The Thai version of Enslaved is hosted by film star, Ananda Everingham. It tells the stories of real people affected by the human trafficking trade in Thailand: Gai, a Thai woman trafficked to Japan as a forced sex worker; Vannak a young man from Cambodia trafficked for labour onto a Thai fishing vessel; and Vatsana, a Laotian woman trafficked to Thailand and forced to work as a domestic slave for 16 years in a Bangkok home. The documentary premiered on Thailand's MCOT Ch. 9 in June 2011.
Enslaved: An MTV EXIT Special Hosted by Dingdong Dantes
The Filipino version of Enslaved is hosted by Dingdong Dantes. The documentary gives the audiences a real and rare glimpse into human trafficking and exploitation in the Philippines, telling stores of human trafficking survivors and highlighting what everyone can do to help end this horrific crime. The documentary premiered on GMA NEWS TV Channel 11 in November 2011.
Enslaved: An MTV EXIT Special Hosted by Dr. Chea Samnang
The Cambodian version of Enslaved is hosted by presenter Dr Chea Samnang and tells the stories of real people affected by the human trafficking trade in Cambodia: Posvak, a Cambodian woman, was trafficked to another country and forced to work as a domestic slave; Vannak a young man from Cambodia trafficked for labour onto a Thai fishing vessel; and Chaivoeurn, a young girl from Cambodia, was trafficked by her Aunt to Phnom Penh as a forced sex worker. The documentary premiered on Cambodian Television Network (CTN) in March 2012.
Enslaved: An MTV EXIT Special Hosted by R-Zarni
The Burmese version of Enslaved is hosted by popular artist, R Zarni and documents the real-life experiences of people involved in the trafficking chain in Myanmar. Three brave survivors tell of their harrowing experiences: Kyi Kyi, a woman trafficked to China for marriage; Ko Min, a man trafficked onto a fishing boat in Thailand; and Vatsana, a woman sold by a friend to carry out domestic labour for over 10 years with no pay in Thailand. As the host of the program, R Zarni connects these real-life stories to the audiences and their communities, whilst demonstrating how young people can protect themselves and their families from being trafficked. Compelling interviews from law enforcement officer Pol. Maj. Omma Rangmi and local anti-trafficking hero Ms. Kathy Shein illustrate what is being done to combat human trafficking within Myanmar and the existing stigma surrounding this critical social issue. The documentary premiered on MRTV and MRTV-4 in March 2012.
Enslaved: An MTV EXIT Special Hosted by My Tam
The Vietnamese version of Enslaved, hosted by pop sensation My Tam, tells the stories of real people affected by the human trafficking trade in Vietnam: Neighbours Lin and Trong account how they were trafficked to China to carry out hard manual labour in a brick factory; Khanh shares the story of how she was trafficked for labour at a chicken farm in Malaysia; and Thien, a young girl from the north of Vietnam, explains how she was deceived and trafficked to China as a forced sex worker. The documentary premiered on MTV Vietnam in July 2012.
Enslaved: An MTV EXIT Special Hosted by Dian Sastrowardoyo
The Indonesian version of Enslaved is hosted by actress Dian Sastrowardoyo. MTV EXIT Celebrity Ambassador to Indonesia and host of Enslaved, Dian Sastrowardoyo connects these experiences to the audience, while demonstrating how Indonesians can protect themselves and their families from being trafficked, and highlight what everyone can do to help end this horrific crime. The documentary premiered on Global TV in September 2012.
Enslaved: An MTV EXIT Special Hosted by Sac
The Lao version of Enslaved is hosted by musician Sac from Cells and tells the stories of real people affected by the human trafficking trade in Laos: Gai, a Thai woman trafficked to Japan as a forced sex worker; Vannak a young man from Cambodia trafficked for labour onto a Thai fishing vessel; and Vatsana, a Laotian woman trafficked to Thailand and forced to work as a domestic slave for 16 years in a Bangkok home.
Enslaved: An MTV EXIT Special Hosted by You Sheng
The Taiwanese version of Enslaved is hosted by actor You Sheng. It is a ground-breaking documentary taking viewers inside the harrowing stories of people affected by the human trafficking trade in Asia. “I hope that this documentary will raise awareness about the problem of human trafficking in Taiwan and also inspire more and more people to join this important campaign,” said You Sheng. The documentary follows the gripping accounts of A-Ching, a young Vietnamese woman trafficked to Taipei as a forced sex worker; Vannak, a young man from Cambodian trafficked for labour onto a Thai fishing vessel; and Siti, an Indonesian woman trafficked to Malaysia and forced to work as a domestic slave. The documentary premiered on MTV Taiwan in October 2012.
Enslaved: An MTV EXIT Special Hosted by Woo Young
The Korean version of Enslaved is hosted by pop sensation Jang Wooyoung from the K-Pop boy-band 2pm and tells the stories of real people affected by the human trafficking trade in Korea and the region: A-Ching, a young Vietnamese woman trafficked to Taipei as a forced sex worker; Cel, a young Filipina woman trafficked to Korea and forced to work as a nightclub hostess and Lin, a young Vietnamese man who was trafficked to China to carry out hard manual labour in a brick factory.
Invisible Slaves: An MTV EXIT Special Hosted by Calle 13
A powerful, shocking and encouraging new documentary film hosted by Calle13; one of the biggest and most influential Latin American bands of all time. The program follows four young victims of modern-day slavery who are sharing their stories so others can escape and recover from the suffering that was inflicted upon them: Marcela and Laura, are two girls forced to live as sexual workers for their “boyfriends”; Maria, who at only five years old who was coerced into domestic servitude; and José who was pushed into a life of drug trafficking. Hundreds of thousands of young people in Latin America and the Caribbean are lured into modern day slavery as a result of seeking out safety and a better future. They are trapped in dangerous and frightening scenarios and forced into manual labor, drug trafficking and sex work.
Invisible Slaves is currently available in Spanish and Spanish with English subtitles.
Inhuman Traffic: An MTV EXIT Special
Presented by Angelina Jolie, is a documentary that provides an introduction to the human rights tragedy of trafficking of women and girls for sexual exploitation in Europe. Featuring Anna, a woman from Romania, who was trafficked by her neighbor to the Balkans where she was forced to be a prostitute for 2.5 years; and Tatiana, a victim who spent 6 months as a sex slave in Amsterdam after being sold by her boyfriend. Their stories are told alongside other characters in the trafficking chain, including a potential victim, a young man who pays for sex, an anti-trafficking police officer, and prevention and assistance organizations. The show was produced in 2005 and is available in Czech, English, French, German, Greek, Italian, Polish, Portuguese, Romanian, Russian, Serbian and Spanish. It can be watched and downloaded for free here.
Traffic: An MTV EXIT Special
A unique programme presented by multiple celebrities in multiple languages that addresses the issue of human trafficking in the Asia-Pacific. Told through the stories of real people, the show features Anna, trafficked from the Philippines and forced into prostitution; Eka, an Indonesian woman, trafficked into forced domestic servitude in Singapore; and Min Aung, from Burma, trafficked to Thailand and imprisoned for 2 years in a factory.
Their harrowing stories are told alongside other people in the trafficking chain, including a trafficker who has been forcing girls into prostitution for over 20 years, a young man who pays for sex, an anti-trafficking police officer, and a woman who runs a shelter for abused victims. The film gives an insight into the realities of trafficking, addresses the part we all play in the issue, and gives information on how to protect ourselves as well as what we can do to help end exploitation and trafficking. The show was produced in 2007. Different versions of Traffic are available in 13 languages by International and local celebrities: Lucy Liu (English); Rain (Korean); Tata Young (Thai); Karen Mok (Mandarin); Verbal of M-Flo (Japanese); Christian Bautista (Tagalog); Krisdayanti (Indonesian); D. Bold (Mongolian); Ha Anh Tuan (Vietnamese); Kai from Overdance (Laos); Phyu Phyu (Myanmar). Traffic is currently available in 16 languages; Bahasa, Burmese, Chinese Mandarin, Chinese with Taiwan subtitles, English (3 versions), Japanese, Khmer, Korean, Lao, Mongolian, Tagalog, Tetum, Thai and Vietnamese. The show was produced in 2007 and can be watched and downloaded for free here.
Sold: An MTV EXIT Special
A documentary presented by Lara Dutta, an Indian actress and UNFPA Ambassador, in both Hindi and English and by Malvika Subba in Nepali. The programme introduces the tragedy of trafficking in South Asia where thousands of young girls and boys are sold into modern-day slavery. It features Pramila, an 18-year-old girl who was trafficked from Nepal to a brothel in Delhi; Afsana, a 16-year-old who was trafficked from her village in Bangladesh into forced domestic servitude in Calcutta; and Zakir, who was just 11 when he was trafficked by his aunt into a Zari factory. Their stories are told alongside those of other people from the trafficking chain - including a middleman who preyed on young women in Mumbai before selling them into brothels, a Zari factory owner who has witnessed trafficking and exploitation, and an inspirational trafficking survivor, Gita, who now works as a border guard looking out for potential victims and traffickers. Sold provides a compelling look into this dark, inhuman, and exploitative world and shows how each one of us can help to prevent modern-day slavery. The show was produced in 2007 and is available by request from MTV EXIT in the following languages: English, Hindi, Malayalam, Tamil, Kannadu, Telugu, Mizo, Nepali, Oriya, Singhala and Bangladeshi. It can also be viewed here.
A short documentary film of the Filipino trafficker featured in the Traffic documentary. The film looks in more detail at the life of a trafficker and how he exploits and forces women into prostitution. In Tagalog with English subtitles.
These three short pieces narrated by Lucy Liu focus specifically on the victims from the documentary, Traffic. The first short tells the story of Anna; the second short tells the story of Eka; and the third short is the story of Min Aung. These pieces can be used together, or aired separately. The shorts explore each victim's vulnerability, recruitment, and eventual exploitation in greater detail than in Traffic.
Introduction to Human Trafficking
This short documentary, hosted by Lucy Liu, uses the characters and footage from the documentary, Traffic. This program uses extended interviews with many of the characters, and is cut into 4 sections: Exploitation; Vulnerability; Targeting; and Solidarity & Action. It can be used as an easy to understand introduction to the issue of human trafficking in the Asia Pacific region.
Butterfly – An MTV EXIT Drama Production
Produced in South Korea by MTV EXIT, Butterfly is an original 3-part drama series of interweaving stories that highlight different aspects of human trafficking, with the common aim of raising awareness to the issue of modern-day slavery.
For this project MTV EXIT has partnered with well-known and revered Korean Drama Director Mr. Jun Ki Sung, working alongside Executive Producer Mr Hyun-Good Shin as well as popular Korean actors. Over the past 10 years this duo have produced some of Korea's most popular TV dramas, which have been seen across the world.
The three interconnected stories (Rose, Hwaja, and Butterfly) deal with three different aspects of human trafficking: in Rose Jang Mi is forced into sex work after being lured from her village with the promise of making her name as an actress; in Hwaja the protagonist is sold into slavery under the pretence of a well paid domestic job; and Jin Young in Butterfly is abducted outside his family home by a child trafficking ring.
“Parallel Lives” is a unique series of five short films about human trafficking. Hosted by Supermodel Helena Christensen, Gavin Rossdale of rock bands Bush and Institute, and Howlin' Pelle Almqvist of Swedish punk rock band The Hives, each instalment features a recreated, “normal-life” situation, cut back-and-forth with the directly-contrasting stories of trafficking victims. This series highlights some of the most important issues in human trafficking and works to dispel some of the many myths. The films feature young actors and actresses from across Europe and were shot in Serbia at the end of 2004. Parallel Lives is available by request from MTV EXIT in the following 9 languages: French, German, Italian, Polish, Portuguese, Romanian, Russian, Serbian, and Spanish.
In early 2009, MTV EXIT completed its first animated film. Intersection is a stark, stylish, and high quality Anime (Japanese-style animation) that provides a hard-hitting look at human trafficking and sexual exploitation in Asia. It is a riveting story told from the perspectives of five individuals who all play a part in the trafficking chain: the victim, the trafficker, the mamasan (brothel owner), the brothel client and an undercover cop. The half-hour film features the voices of film star Ananda Everingham and MTV VJ, Taya Rogers (English version) and many other local artists for other Asian language versions. Intersection was produced by Korean animation studio, JM Animation, the award-winning studio behind the highly acclaimed, visually haunting, Wonderful Days (Sky Blue). The soundtrack features music by UK rock band, Radiohead and Thievery Corporation. Intersection is available in the following languages: Mandarin Chinese, English (2 versions), Japanese, Korean, Khmer, Lao, Tagalog, Tetum, Thai, Bahasa and Vietnamese.
The film was selected to receive Best International Human Rights Short at the 2009 Artivist Film Festival.
Public Service Announcements
Since 2004 MTV EXIT has produced multiple PSAs to raise awareness about human trafficking across Europe, Asia, and the Pacific. These include: Sunita Multi-Purpose; Deal Of The Decade; Go with English; Go with English – Reveal; Hospitality Job; Hospitality Job - Reveal; Computer Game; Musical; Happy Anniversary; Pole Dancer; Shoes; Truth; Cribs; Pimp; Subway; Streaker; Streaker World Cup 2006 Site; Trophy; Business; Train; Dollshouse; ITA Training Video 1; ITA Training Video 2
MTV EXIT Live
MTV EXIT has also made a number of live programs including: Rise: A Tough Ascent (featuring Kate Miller-Heidke); Placebo Live in Angkor Wat; The Click Five Live in Cambodia; MTV EXIT Live in Taiwan; MTV EXIT Live in Manila; and MTV EXIT Live in Bangkok
On the Ground
The MTV EXIT campaign in Europe has been raising awareness of trafficking on the ground through concerts, festivals, and other cultural events. The events include:
The MTV EXIT campaign first collaborated with the EXIT Festival in 2004 to dedicate the festival to the fight against trafficking. In 2005, the collaboration continued with a dedicated MTV EXIT stage. In 2006 and 2007 the MTV Europe Foundation (now known as the MTV EXIT Foundation) continued to work with festival on other social issues.
R.E.M. Tour 2005
During their 2005 European tour rock group R.E.M. supported the MTV EXIT campaign by inviting local anti-trafficking organisations to attend each of the events and distribute awareness and prevention information. For more information click here.
Belgrade Fashion Week
In 2004 and 2005 the MTV EXIT campaign joined with Belgrade Fashion Week to use the power of music and fashion to raise awareness of human trafficking through on the ground events and television programmes.
MTV EXIT Summer Tour 2006
- Sarajevo, Bosnia and Herzegovina: An open-air awareness-raising concert that took place in Sarajevo city centre with appearances from Asian Dub Foundation Soundsystem, Dubioza Kolektiv, and Sikter.
- Vlore, Albania: MTV's first ever event took place on the beach in Vlore to raise awareness about human trafficking. Performers included Italian singer-songwriter Carmen Consoli, Hip Hop legend Guru’s Jazzmatazz, Romanian stars Morandi, the UK's Panjabi MC, Kosovo Albanian rockers Kthjellu, and Albania's very own Besa - a truly international event to fight human trafficking.
- Costinesti, Romania: An MTV EXIT club event on the beach featuring international and local DJs as well as another performance from campaign supporters Morandi.
- Sofia, Bulgaria: Two events in one, the Sofia MTV EXIT event kicked off with an outdoor concert in South Park featuring Ian Brown and other Bulgarian rock acts before moving to the Black Box club for performances from The Herbaliser and Scratch Perverts amongst others.
- Kiev, Ukraine: The event took place in an open-air theatre in Kiev's parkland and featured the first-ever concert in Ukraine of the Stereo MCs as well as sets from Ukraine's top acts including Esthetic Education, Gaytana, and S.K.A.Y.
- St. Petersburg, Russia: MTV EXIT moved indoors for a concert at the prestigious Manej Kadetkego Korpusa with first time performances in Russia for the UK's Audio Bullys and Bent, as well as a DJ set from French artist Missill and a performance from Russian hip hop star Ligalize.
- Minsk, Belarus: Another first time event for MTV. Minsk held the last MTV EXIT event in the WestWorld Club with a DJ set from Desyn Masiello.
Asia and the Pacific
Tokyo, Japanese Launch
Asia Pacific Concert Tour 2008-2010
- Lao PDR: MTV EXIT held an intimate concert for 1,000 people at the Lao National Culture Hall in Vientiane featuring local artists such as Kai from Overdance, Boxer, Punky Dolls, L.O.G. and Cells.
- Sihanoukville, Kampong Cham Province, Angkor Wat and Phnom Penh, Cambodia: The tour consisted of four concerts held in December 2008, attracting over 65,000 people who came out to listen to great music and support the cause. The Cambodian tour was a historic event, as it was the first time a concert held at the temple of Angkor Wat. The tour featured Placebo (band), Duncan Sheik, Kate Miller-Heidke, The Click Five, Cambodian Pop Icon, Preap Sovath, and the best local bands including rapper Pou Khlaing and other top Khmer performers.
- Bangkok, Thailand: The concert took place in front of Siam Paragon, with The Click Five and other leading acts from Burma and Thailand such as Thaitanium, Potato and Phyu Phyu Kyaw Thein.
- Manila, Cebu and Davao, Philippines: Over 35,000 people attended MTV EXIT Tour in the Philippines which featured performances from top home-grown artists including Christian Baustista, Gary Valenciano, Bamboo, Pochoy Labog, Sponge Cola, Kjwan, Callalily, Pupil, Duster, Kitchie Nadal, Rico Blanco, Itchyworms, Kamikazee, Moymoy Palaboy and Parokya ni Edgar.
- Kathmandu, Pokhara, Hetauda and Dharan, Nepal: A series of four MTV EXIT concerts were held across Nepal in September 2009. Over 60,000 people came out to see Bollywood sensation Sunidhi Chauhan and local pop stars Nalina Chitrakar, Kranti Ale and Nima Rumba. Australian pop star Kate Miller-Heidke also performed in the lake-side town of Pokhara, surrounded by snow-peaked mountains.
- Taipei and Kaoshiung, Taiwan: The two concerts in November 2009 featured performances from Rachel Liang, Landy Wen, Evan Yo, Abin, Color, Cosmos People and Mary Shie.
- Hanoi, Halong Bay, Can Tho and Ho Chi Minh City, Vietnam: The tour featured Korean Superstars Super Junior, The Click Five, Kate Miller Heidke, Phương Vy, Ha Anh Tuan and Pham Anh Khoa.
- Pontianak, Makassar, Surabaya, Medan and Jakarta, Indonesia: The five concerts which reached more than 160,000 people featured Agnes Monica, Superman Is Dead, Peterpan, The Changcuters, J-Rock, Kotak, SHE and Tipe-X.
- Dili, Timor-Leste: The first-ever MTV EXIT concert in Timor-Leste attracted more than 20,000 young people. The concert in June 2010 featured Superman Is Dead, Tipe-X, Ego Lemos, 5 de Oriente, Detective, Diosis Putri Band and Rai Nain.
MTV EXIT Live in Myanmar
MTV EXIT Live in Myanmar on 2012 December 16 is part of MTV World Stage. 70,000 fans join international and local artists in historical act of solidarity to fight human trafficking at the concert. American singer-songwriter Jason Mraz took center stage performing to fervent fans at the concert at Yangon People's Square at the foot of the magnificent 2600-year-old, golden Shwedagon Pagoda.
- MTV EXIT's official website is found at MTVEXIT.org. They also manage social media profiles at Facebook, Twitter and Google+.
- MTV EXIT global online partner - Culture Unplugged Studios for Anti-Trafficking Campaign
To maximize the coverage of the campaign all MTV EXIT programming is produced rights-free and distributed free of charge to any broadcaster that wishes to air the programming as well as any organisation or individual that wants to use the programming in outreach educational work.
- "Georgia Arnold as Director of MTV EXIT".
- "MTV EXIT Foundation is a registered UK charity".
- Charity Commission
- "Simple Plan and MTV EXIT Release Unique Music Video to Raise Awareness of Human Trafficking". MTV EXIT. 1 November 2012. Retrieved 29 May 2013.
- "SIMPLE PLAN TALK ABOUT "THIS SONG SAVED MY LIFE"". Simple Plan. 14 June 2011. Retrieved 29 May 2013.
- "Radiohead Join Forces With MTV's Campaign Against Human Trafficking For 'All I Need' Video".
- "Radiohead Donate Track for MTV EXIT".
- "Alternative rock band The Killers and MTV EXIT collaborate to raise awareness and increase prevention of human trafficking".
- "Enslaved: An MTV EXIT Special Hosted by Jared Leto". MTV EXIT. 17 September 2011. Retrieved 22 May 2013.
- "Enslaved: An MTV EXIT Special Hosted by Ananda Everingham". MTV EXIT. 12 June 2011. Retrieved 22 May 2013.
- "Archived copy". Archived from the original on 2013-02-16. Retrieved 2013-02-02.CS1 maint: Archived copy as title (link)