Block at ABC Radio, 1957.
February 3, 1903|
|Died||September 18, 1967
Englewood, New Jersey 
|Show||Make Believe Ballroom
Chesterfield Supper Club
The Martin Block Show
Pepper Young's Family
The Kay Kyser Show
CBS Hit Parade
Columbia Record Shop
Make Believe Ballroom (international show)
Chesterfield Supper Club (television)
Mutual Broadcasting System
Voice of America
Lindy Block, Esther Block, Joyce Block, Chris Block– 1939)
wife #2 (? – 1960)
wife #3 (1960-?)
|Children||Gene, Joan, Martin Jr., Joel, Michael, Lisa, Paul 
A native of Los Angeles, Block began working in radio in Tijuana, Mexico; before that, he sold small household items and appliances. At the age of only 13, he became an office boy at General Electric. When his career had stalled in Los Angeles, Block moved his family to New York; he was only there for a week before he got an announcing job. Block came up with two famous advertising slogans for his sponsors: "ABC-Always Buy Chesterfield" for Liggett & Myers and "LSMFT"-Lucky Strike Means Fine Tobacco" for Lucky Strike. He was also an avid amateur radio operator with a large station at his home in Englewood, New Jersey.
Career break: Make Believe Ballroom
In 1934, he went to work for WNEW at a salary of $20 per week. In 1935, while listeners to New York's WNEW in New York (now information outlet WBBR) were awaiting developments in the Lindbergh kidnapping, Block built his audience by playing records between the Lindbergh news bulletins. This led to his Make Believe Ballroom, which began on February 3, 1935 with Block borrowing both the concept and the title from West Coast disc jockey Al Jarvis, creating the illusion that he was broadcasting from a ballroom with the nation’s top dance bands performing live. He bought some records from a local music shop for the program as the radio station had none. Block purchased five Clyde McCoy records, selecting his "Sugar Blues" for the radio show's initial theme song.
Because Block was told by the station's sales staff that nobody would sponsor a radio show playing music, he had to find himself a sponsor. Block lined up a producer of reducing pills called "Retardo". Within a week of his doing this, the sponsor had over 3,000 responses to the ads on Block's radio show.
Block's style of announcing was considerably different than the usual manner of delivery at the time. Instead of speaking in a voice loud enough to be heard in a theater, Block spoke in a normal voice, as if he was having a one-on-one conversation with a listener. When one of Block's sponsors offered a sale on refrigerators during a New York snowstorm, 109 people braved the elements for the bargain Block advertised; by 1941 potential sponsors for his show had to be put on a waiting list for availabilities.
In 1936, Block and his "Ballroom" inadvertently came to the aid of a young man accused of being a pickpocket. His alibi was that he was home at the time, listening to the show, describing how Guy Lombardo, who was to appear on Make Believe Ballroom, was unable to keep the engagement and sent a telegram, which was read on the air. His story was verified and all charges were dropped. Two years later, current events unwittingly entered the "Make Believe" world with Louis Armstrong singer Midge Williams' renditions of two American popular songs in Japanese. NBC received many telephone calls and telegrams protesting her performance from listeners who were irate over the recent Japanese invasion of China.
Make Believe Ballroom was nationally syndicated in 1940. That same year, Block hosted what was billed as a "$20,000 Jam Session" on the show, featuring artists including both Dorsey brothers, Count Basie, Harry James, and Gene Krupa. The musicians improvised live for a half-hour. In November 1941, Block brought his radio show to St. Luke's High School in Hohokus, New Jersey to fulfill a promise made to seniors, Jack Smith, Dan Blanchfield, and Mary Beebe to help raise money for their senior prom. It was purported to be the first public appearance of "The Make Believe Ballroom Starring Martin Block." Block and Make Believe Ballroom made the cover of Billboard magazine in April, 1942. During the 1942–44 musicians' strike (also known as the American Federation of Musicians (AFM) recording ban), he was able to obtain new records with full orchestral backing for his program by having friends in England send him UK recordings, as the ban applied to the United States only.
When Spike Jones and his City Slickers returned from entertaining the troops in 1944, the New York hotel room shortage meant the musicians had nowhere to sleep. Jones telephoned Martin Block, who went on the air with the news. WNEW was flooded with listener calls offering to accommodate Jones and his band.
In 1942 Block hired a 16 year old Bronx record collector, Joe Franklin, as his "record picker." Franklin went on to host his own radio and television programs in the New York City market for more than 65 years. In 1947, there were two daily editions of the Make Believe Ballroom: one in the late morning and another around dinner time. The illusion was shattered by a 1948 musical short in which Block talked about the show while sitting in front of his extensive record library.
He also did a weekly international version of Make Believe Ballroom for Voice of America beginning in 1949. When Block heard that Voice of America would begin broadcasting a popular music program, he volunteered to host the show without pay.
Other radio shows
Block was also the announcer for The Chesterfield Supper Club; some of his other announcing assignments were on Pepper Young's Family, Kay Kyser's radio show and the CBS Hit Parade. In 1945, a busy Block was doing the Supper Club announcing for the first broadcast, going to WNEW for his own Make Believe Ballroom, working on a CBS radio show called Johnnie Johnston three days a week via telephone from WNEW, then returning to Chesterfield Supper Club for the later broadcast for the West Coast. By the end of World War II, Martin Block was making $22,000 a week. He hosted a music show, Columbia Record Shop, for CBS beginning in 1946.
He began a contract with Metro-Goldwyn-Mayer for a series of short musical films, under the umbrella title, Martin Block Presents, in 1947. Both Block and Jarvis appeared in Columbia Pictures' musical comedy feature film, Make Believe Ballroom (1949), with Frankie Laine and other recording artists; the year before, he had a cameo role in Musical Merry-Go-Round with Les Brown.
Though the show continued in New York, Block was imported to Los Angeles by KFWB in 1947 to do Make Believe Ballroom on the West Coast; he returned to New York at the end of his contract. While in California, Block broadcast for Mutual Broadcasting System from a studio he owned in his Encino home. He began doing a program for the network called Block Party with bandleader Ray Block earlier in 1947. Block was also able to continue with Chesterfield Supper Club while in California as the announcer for the Tuesday and Thursday broadcasts from Hollywood with Jo Stafford after she moved there. On returning from the West Coast, Block continued as the New York announcer for the "Supper Club". He went on to do the announcing for the television version of the program when it began in December, 1948.
In 1950, he celebrated his 15th anniversary on the air. Variety devoted an entire section to Block and his career, with many of those who Block helped become stars voicing their thanks.
He co-wrote the Glenn Miller hit of 1941, "I Guess I'll Have to Dream the Rest". Miller also recorded a version of the Make Believe Ballroom theme, titled "Make Believe Ballroom Time", for which Block wrote the lyrics. He also had his own music publishing companies, Martin Block Music and Embee Music. Block's memory lapse gave a young performer the name she would continue on to fame with. Fannie Rose Shore auditioned for the radio show, singing "Dinah". Block declared Dinah Shore had won the spot on his radio show.
After the Ballroom
Block left Make Believe Ballroom in 1954 to host The Martin Block Show for ABC Radio, originating from the network's New York flagship WABC. While he officially retired from ABC and radio in 1960, he indicated that his retirement merely meant not working in the medium on a regular basis. Towards the end of his career, he was heard on WOR/New York. From 1962 until his death, Block hosted a public affairs show, Guard Session, for the U. S. National Guard.
After his death in 1967, the Make Believe Ballroom was compared for decades by DJ William B. Williams on WNEW, where it aired into the late 1980s. After Williams' death, the show was hosted by popular entertainer Steve Allen, beginning in January 1987. Allen hosted the show from both New York and Los Angeles. Until April, 2006, it was hosted on Lake Ronkonkoma, New York's WSHR by Bill Frisch. Block was inducted into the National Radio Hall of Fame in 1988.
An audio engineer, William Savory, recorded jazz radio shows for his collection for many years. A highly secretive man, he rarely allowed any of the tracks to be issued commercially. When Savory died in 2004, his son, Eugene Desavouret, inherited the collection. He worked at salvaging the disks, selling them to the National Jazz Museum in 2010; many of Martin Block's old radio editions of Make Believe Ballroom are part of this collection.
- Hinckley, David (17 March 2004). "Future of Radio:Martin Block Makes Believe". New York Daily News. Retrieved 30 October 2010.
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- "Divorces Martin Block; Wife of Radio Director Gets Decree at Las Vegas, Nev.". New York Times. 24 December 1939. Retrieved 16 November 2010.(pay per view) "New York Times - Dec 24, 1939-Mrs. Lindy Block obtained an uncontested divorce yesterday from Martin Block, New York radio actor and director. She received custody of two minor ..."
- Kilgallen, Dorothy (3 December 1960). "Martin Block Has A New Bride". Daytona Beach Morning Journal. Retrieved 4 March 2016.
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- Martin Block. Billboard. April 18, 1942. p. 4. Retrieved January 9, 2014.
- Fisher, Marc, ed. (2007). Something in the air: radio, rock, and the revolution that shaped a generation. Random House. p. 400. ISBN 0-375-50907-0. Retrieved 23 January 2011.
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- "$20,000 Jam Session". The Afro American. 22 June 1940. Retrieved 6 November 2010.
- Martin Block, Conductor of WNEW's 'Make Believe Ballroom'. Billboard. 18 April 1942. Retrieved 28 November 2010.
- "Where There's A Will". The Milwaukee Journal. 16 July 1943. Retrieved 30 October 2010.
- "Radio Station Crew Quits In Record Fight". The Milwaukee Journal. 21 July 1943. Retrieved 30 October 2010.
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- Martin Block/WNEW Ad. Billboard. 9 August 1947. Retrieved 23 November 2010.
- Biosatt, Bruce (13 November 1949). "Voice of America Sings Jazz; It Wows the World". The Victoria Advocate. Retrieved 29 October 2010.
- "'Voice' Goes Juke Box, Hits World-Fan Jackpot". The Deseret News. 27 October 1949. Retrieved 16 November 2010.
- Macfarlane, Malcolm, ed. (2009), Perry Como: A Biography and Complete Career Record, McFarland, p. 310, ISBN 0-7864-3701-4, retrieved 28 April 2010
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- "Radio Day By Day". Reading Eagle. 6 July 1942. Retrieved 30 October 2010.
- Pepan, Bea J. (28 January 1945). "The Man Whose Voice Sells Millions". The Milwaukee Journal. Retrieved 6 November 2010.
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- MacPherson, Virginia (19 January 1948). "Chief Platter Jockey Ignores Recording Ban". The Portsmouth Times. Retrieved 30 October 2010.
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- Ad for 'Chesterfield Supper Club'. Life. 13 January 1947. Retrieved 26 November 2010.
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- Tucker, George (30 October 1941). "Man About Manhattan". Prescott Evening Courier. Retrieved 30 October 2010.
- Martin Block's 2 Publishing Firms Are Active Again. Billboard. 30 October 1943. Retrieved 28 November 2010.
- Oliver, Myra (25 February 1994). "Songbird Dinah Shore dead at 76". The News. Retrieved 30 October 2010.
- "Disk Jockey, ABC Sign Big Contract". Youngstown Vindicator. 17 March 1953. Retrieved 30 October 2010.
- Torre, Marie (28 October 1960). "The Granddaddy Of Disk Jockeys, Martin Block, Retires This Week". Retrieved 30 October 2010.
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- Martin Block Set for Radio Return. Billboard. 11 September 1961. Retrieved 28 November 2010.
- Martin Block Is Dead at 64--Made Radio "Personality". Billboard. 30 September 1967. Retrieved 28 November 2010.
- Wilson, John S. (8 April 1987). "The Pop Life; Steve Allen Remodels 'Make Believe Ballroom'". New York Times. Retrieved 16 November 2010.
|Wikimedia Commons has media related to Martin Block.|
- WNEW, The World's Greatest Radio Station
- Fortunes For Disk Jockeys Jean Meegan, The Milwaukee Journal, July 13, 1947
- Chesterfield Supper Club (December 11, 1944) (Windows Media Player)
- The Chesterfield Supper Club in The Internet Archive's Old-Time Radio Collection
- Martin Block interviews Mantovani
- "Chesterfield Supper Club". Internet Archives. 27 November 1949. Retrieved 9 May 2010.