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MyFitnessPal Logo.png
Original author(s)Albert Lee
Mike Lee
Developer(s)MyFitnessPal, Inc.
Initial release2005
Operating systemAndroid, iOS
TypeHealth informatics, physical fitness

MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to motivate users. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database.[1][2] In February 2015, Under Armour acquired MyFitnessPal.[3] In October 2020, Under Armour announced that MyFitnessPal would be sold to the private equity firm Francisco Partners for $345 million and that it was shutting down Endomondo.[4]


In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.[5]

On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million. MyFitnessPal had 80 million users at the time.[6]

On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications.[7]

On October 30, 2020, Under Armour announced that MyFitnessPal would sell to the private equity firm Francisco Partners for $345 million and shutting down Endomondo.[4]

Security breach[edit]

On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers or government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach the week of 19–25 March and learned that the leak happened sometime in February. The affected users were notified via e-mail[8] and in-app notifications. All MyFitnessPal users were required to change their passwords.[9]

See also[edit]


  1. ^ "'My Fitness Pal' tops list on Consumer Reports' new diet ratings". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
  2. ^ "Consumer Reports Rates Diet Plans: MyFitnessPal, A Free App And Website, More Satisfying Than Weight Watchers". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
  3. ^ Lorenz, Taylor (February 4, 2015). "Under Armour has acquired fitness apps MyFitnessPal and Endomondo for a combined $560 million". Retrieved May 26, 2018.
  4. ^ a b Low, Cherlynn (October 30, 2020). "Under Armour is selling MyFitnessPal for $345 million". Engadget. Retrieved November 4, 2020.
  5. ^ "MyFitnessPal company profile". CrunchBase. Retrieved May 4, 2015.
  6. ^ Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch. Retrieved May 26, 2018.
  7. ^ Popper, Ben (May 4, 2015). "MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs". The Verge. Retrieved May 26, 2018.
  8. ^ Bloomberg (March 30, 2018). "150 Million MyFitnessPal Accounts Have Been Hacked, Under Armour Says". Fortune. Retrieved May 26, 2018.
  9. ^ Newcomb, Alyssa (February 14, 2019). "Hacked MyFitnessPal Data Goes on Sale on the Dark Web—One Year After the Breach". Fortune. Retrieved September 20, 2019.

External links[edit]