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|Original author(s)||Albert Lee |
|Operating system||Android, iOS|
|Type||Health informatics, physical fitness|
MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to motivate users. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database. In February 2015, Under Armour acquired MyFitnessPal. In October 2020, Under Armour announced that MyFitnessPal would be sold to the private equity firm Francisco Partners for $345 million and that it was shutting down Endomondo.
In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.
On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications.
On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers or government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach the week of 19–25 March and learned that the leak happened sometime in February. The affected users were notified via e-mail and in-app notifications. All MyFitnessPal users were required to change their passwords.
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- Low, Cherlynn (October 30, 2020). "Under Armour is selling MyFitnessPal for $345 million". Engadget. Retrieved November 4, 2020.
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- Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch. Retrieved May 26, 2018.
- Popper, Ben (May 4, 2015). "MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs". The Verge. Retrieved May 26, 2018.
- Bloomberg (March 30, 2018). "150 Million MyFitnessPal Accounts Have Been Hacked, Under Armour Says". Fortune. Retrieved May 26, 2018.
- Newcomb, Alyssa (February 14, 2019). "Hacked MyFitnessPal Data Goes on Sale on the Dark Web—One Year After the Breach". Fortune. Retrieved September 20, 2019.