This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
|Original author(s)||Albert Lee |
|Operating system||Android, iOS|
|Type||Health informatics, physical fitness|
MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to encourage adherence to exercise and diet goals. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database. MyFitnessPal has access to 14 million foods and includes metrics to track exercise and calories.
Users can link their MyFitnessPal account with other fitness apps like FitBit, Samsung Health, and Apple Watch to consolidate fitness information onto a single platform. In February 2015, Under Armour acquired MyFitnessPal.
On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications.
In January 2017, founders Albert Lee and Mike Lee departed from the company to pursue other business ventures.
On October 30, 2020, Under Armour announced that MyFitnessPal would be sold to the private equity firm Francisco Partners for $345 million and that it was shutting down Endomondo. In 2021, MyFitnessPal partnered with Sprouts Farmers Market. Through this partnership users were introduced to new healthy recipe ideas, food and health-related articles and other content.
On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers or government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach the week of 19–25 March and learned that the leak happened sometime in February. 
- Donna J. Scott (October 15, 2017). "How Much Does MyFitnessPal Premium Cost and is it Worth?". ModernFit. Retrieved June 22, 2019.
- Garritano, Kayla (2022-06-07). "I Kept a Food Journal for a Month—and the Results Surprised Me". Eat This Not That. Retrieved 2022-09-15.
- Lorenz, Taylor (February 4, 2015). "Under Armour has acquired fitness apps MyFitnessPal and Endomondo for a combined $560 million". Retrieved May 26, 2018.
- "MyFitnessPal claims 30M weight losers". www.bizjournals.com. Retrieved 2022-03-25.
- "How MyFitnessPal Became The King Of Diet Trackers". ReadWrite. 2015-02-23. Retrieved 2022-08-31.
- Olson, Parmy. "Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million". Forbes. Retrieved 2022-09-08.
- Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch. Retrieved May 26, 2018.
- Popper, Ben (May 4, 2015). "MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs". The Verge. Retrieved May 26, 2018.
- "With MapMyFitness cofounders' departure, Under Armour loses last of its health app founders". MobiHealthNews. 2017-12-05. Retrieved 2022-09-08.
- Low, Cherlynn (October 30, 2020). "Under Armour is selling MyFitnessPal for $345 million". Engadget. Retrieved November 4, 2020.
- "Sprouts becomes MyFitnessPal's first retail partner". Supermarket News. 2021-07-14. Retrieved 2022-09-08.
- "Sprouts Farmers Market Teams Up With MyFitnessPal". Progressive Grocer. Retrieved 2022-09-08.
- Baker, Mark (2021-10-01). "Everything You Need to Know About the MyFitnessPal Data Breach -". uktechnews.co.uk. Retrieved 2022-09-08.
- Agencies (2018-03-30). "Hackers steal data of 150 million MyFitnessPal app users". the Guardian. Retrieved 2022-08-31.