This article contains content that is written like an advertisement. (December 2019) (Learn how and when to remove this template message)
|Original author(s)||Albert Lee |
|Operating system||Android, iOS|
|Type||Health informatics, physical fitness|
MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to motivate users. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database. In February 2015, Under Armour acquired MyFitnessPal.
In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.
On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications.
On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers and government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach on the week of 19–25 March and learned that the leak happened sometime in February. The affected users were notified via e-mail and in-app notifications. All MyFitnessPal users were required to change their passwords. 
- "'My Fitness Pal' tops list on Consumer Reports' new diet ratings". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
- "Consumer Reports Rates Diet Plans: MyFitnessPal, A Free App And Website, More Satisfying Than Weight Watchers". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
- Lorenz, Taylor (February 4, 2015). "Under Armour has acquired fitness apps MyFitnessPal and Endomondo for a combined $560 million". Retrieved May 26, 2018.
- "MyFitnessPal company profile". CrunchBase. Retrieved May 4, 2015.
- Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch. Retrieved May 26, 2018.
- Popper, Ben (May 4, 2015). "MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs". The Verge. Retrieved May 26, 2018.
- Bloomberg (March 30, 2018). "150 Million MyFitnessPal Accounts Have Been Hacked, Under Armour Says". Fortune. Retrieved May 26, 2018.
- Newcomb, Alyssa (February 14, 2019). "Hacked MyFitnessPal Data Goes on Sale on the Dark Web—One Year After the Breach". Fortune. Retrieved September 20, 2019.