Natura & Co

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Natura Holding S.A.
Sociedade Anônima
Traded asB3NATU3
Ibovespa Component
Founded1969; 50 years ago (1969)
Area served
Key people
Roberto Marques (Chairman)
João Paulo Ferreira (CEO)
RevenueIncrease US$ 10.9 billion (2018)[1]
Decrease US$ 141.2 million (2017)[2]
Number of employees
The Body Shop
WebsiteOfficial website

Natura &Co is a global personal care cosmestics group headquartered in São Paulo. The Natura &Co Group currently includes Natura Cosméticos, Aesop and The Body Shop. The Group is present in 73 countries across all continents. Natura Cosméticos, is the parent company and was founded in 1969 by Luiz Seabra, and became a public company listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura &Co announced that it had entered into definative agreement to acquire Avon Products, Inc. The transaction that is still subject to regulatory approval is expected to be completed in early 2020, and will make Natura &Co the 4th largest pure-play beauty company in the world.


In 1974, Natura adopted direct sales as sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world.

Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain. During the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards.[citation needed]

Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange [Ibovespa]). Natura's performance in 2017 shows a consolidated gross revenue of R$9.9 billion, a growth of 24.5% over the previous year. Its consolidated net income was R$670.3 million.

In 2005 they opened their first boutique in Paris, France.

The major competitors of Natura are O Boticário, L'Oreal, Estée Lauder Companies, Jequití and others.

Business model[edit]

Natura is a multilevel marketing company. [3] Natura promotes its image as an eco-friendly,[4] sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements.[5]

Natura &CO operates more than 3.200 stores, considering Natura, The Body Shop and Aesop's operations. The direct sales channel has more than 1.7 million consultants. The company also encourages personal development, material and professional consultants and advisors.

External links[edit]