Number Lab

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Number Lab
IndustryFashion
Predecessor429 Life
Founded2004; 20 years ago (2004)
Founder
    • Greg Lawrance
    • Luis Fernandez
Headquarters
United States

Number Lab was an early athleisure fashion brand,[1] which was recognized for its contribution to the category by being chosen as a finalist for the Ecco Domani Fashion Foundation[2] award and in the International Woolmark Prize competition[3][4] (in the menswear category). In 2012, Number Lab was selected to join the Council of Fashion Designers of America (CFDA) fashion program in 2012 alongside CFDA winner Johnathan Simikhai, Ecco Domani Fashion Foundation Award Winner Timo Weiland and Project Runway's Daniel Vosovic.[5]

Men's fashion[edit]

Number Lab, founded by former architect Luis Fernandez and Greg Lawrance,[6][7][8] was originally launched under the trade name 429 Life in 2004[9][10] and changed its brand name to Number Lab in 2008.[9] At that time, RLX, Zegna Sport, Prada Sport and Number Lab (429) existed in the nascent "athleisure" sector.[1][11][9] Number Lab was nominated and selected as a finalist for the Ecco Domani Fashion Foundation[2] award for the menswear category and theInternational Woolmark Prize competition.[3][4]

In 2012, Number Lab was chosen to join the Council of Fashion Designers of America (CFDA) fashion incubator[6][5] in company with CFDA winner Johnathan Simikhai, Ecco Domani Fashion Foundation Award Winner Timo Weiland, Burkman Bros and Project Runway's Daniel Vosovic.[5] Other notable CFDA program members include Prabal Gurung, Bibhu Mohapatra and Waris Ahluwalia-House of Waris.[12]

In 2012, Annie Leibowitz photographed Number Lab designs on actor Jonathan Groff for a two-page feature in the July issue of Vanity Fair.[13]

Number Lab hosted presentations and runway shows during Mercedes-Benz New York Fashion Week[14][15] which were held at venues in New York City including Milk Studios[14][16] and The Standard Hotel.[17][18] Number Lab also collaborated with corporate partners Gillette,[14][19][20] W Hotels[21] and M·A·C Cosmetics to co-finance its runway shows.[22] In 2011, Number Lab was invited to show at Aspen Fashion Week[23] and in 2012, E! Entertainment Network covered the company's Fall-Winter 2012 runway show at Milk Studios.[24] In 2011, the company opened its first brick-and-mortar location in New York City.[25][26]

References[edit]

  1. ^ a b Hyland, Veronique (July 17, 2015). "Men's Designers Pushing Hard on Performancewear". NY Magazine - The Cut.
  2. ^ a b Pinson, Laurel (January 3, 2012). "Fashion Group International Names Wes Gordon, Nahm, More as Rising Star Finalists". nbcnewyork.com.
  3. ^ a b Sebra, Matt (July 5, 2012). "Fashion News: NUMBER Lab's Luis Fernandez Goes for the International Woolmark Prize". GQ.
  4. ^ a b "Final 10 USA Nominee Announcement". Woolmark.
  5. ^ a b c Elliott, Hannah (July 18, 2012). "The CFDA Fashion Incubator Is A Hotbed Of Style". Forbes.
  6. ^ a b Smith, Ray (May 9, 2012). "The Wall Street Journal". The Wall Street Journal.
  7. ^ Sebra, Matt (September 20, 2012). "Exclusive First Look: Number:Lab Spring 2013". GQ.com.
  8. ^ Staff, Racked (May 3, 2011). "Number:Lab Fall '11: Activewear Meets Tailoring, It's All in the Details". Racked.com.
  9. ^ a b c "Number Lab Spring/Summer '09 Lookbok". thegloss.com. November 15, 2008.
  10. ^ "Why is Ford shopping for gay Tees?". Hindu Stan Times. January 16, 2006.
  11. ^ Aschim, Hans (July 19, 2016). "From Skyscrapers to Structured Sweats: How an Architect Transitioned to Fashion". Esquire.
  12. ^ Sherman, Lauren (February 1, 2010). "CFDA Fashion Incubator Designers Announced". Council of Fashion Designers of America (CFDA).
  13. ^ Kushner, Tony; Leibowitz (photographer), Annie (July 2012). "Splendor in the Park (Spotlight)". Vanity Fair.
  14. ^ a b c Lipke, David (February 5, 2012). "Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold". Women's Wear Daily (WWD).
  15. ^ "Getty Images". gettyimages.com.
  16. ^ Copobianco, Grace (February 14, 2012). "Number Lab Fall 2012 at Milk Studios". Downtown Magazine.
  17. ^ Marks, Martin (September 8, 2011). "Number Lab's Dapper Sportswear". Paper Magazine.
  18. ^ "Number Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week". Getty Images. September 7, 2011.
  19. ^ "Gillette Partners with MADE to Celebrate Men's Fashion at New York Fashion Week Fall/Winter 2012". Gillette official website. February 9, 2012.
  20. ^ Stanczak, Diana (April 5, 2012). "Fashion for Your Face". Men's Health.
  21. ^ "The CFDA & W Hotels Link Up for International Style". Esquire. September 12, 2012.
  22. ^ Lipke, David (February 5, 2012). "Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold". Women's Wear Daily (WWD).
  23. ^ Hartman, Daryl (April 1, 2011). "Skiwear Roundup". The Wall Street Journal.
  24. ^ Burtka, David (February 9, 2012). "E! News - Fashion Week".
  25. ^ Lin, Lance (October 6, 2011). "Coming Soon: Number Lab to Open Showroom/Retail Space in New York City". GQ.com.
  26. ^ Nikas, Joanna (November 10, 2011). "Openings". The New York Times.
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