Online Privacy Alliance
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The Online Privacy Alliance began meeting formally in the spring of 1998. In June, the Alliance announced its creation, membership, mission and guidelines.
The group aimed to lead and support self-regulatory initiatives that "create an environment of trust and ... foster the protection of individuals' privacy online and in electronic commerce." It also aimed to provide a framework for debate and a forum for attracting companies engaged in e-commerce from the technology, telecommunications, publishing, entertainment, marketing, finance, and retail sectors.
Upon joining the Online Privacy Alliance, each member organization agreed that its policies for protecting individually identifiable information in an online or electronic commerce environment would meet the requirements of the OPA's guidelines, with customization and enhancement[clarification needed] as appropriate to its own business or industry sector.
While the initial count of membership organizations was 80, this eventually dwindled to around 30, as follows:
- Apple Computer
- AWS Convergence Technologies, Inc.
- DoubleClick Inc.
- eBay Inc.
- Time Warner Inc.
- Verizon Communications
- The Walt Disney Company
- American Advertising Federation
- Association for Competitive Technology
- Business Software Alliance
- Association of National Advertisers
- American Association of Advertising Agencies
- Information Technology Association of America
- Internet Alliance
- Motion Picture Association of America
- Online Publishers Association, now called Digital Content Next
- The United States Chamber of Commerce