Orange (2010 film)

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Orange poster.jpg
Directed by Bhaskar
Produced by Nagendra Babu
Written by Bhaskar
Starring Ram Charan
Genelia D'Souza
Shazahn Padamsee
Sanchita Shetty
Prabhu Ganesan
Music by Harris Jayaraj
Cinematography Kiran Reddy
B. Rajasekar
Edited by Marthand K. Venkatesh
Distributed by Geetha Arts
Release date
  • 26 November 2010 (2010-11-26)
Running time
160 minutes
Country India
Language Telugu
Budget 40 crore (US$6.3 million)[1]

Orange (Telugu: ఆరంజ్) is a 2010 Telugu romantic dramedy film directed by Bhaskar in his third venture after Bommarillu and Parugu. The film features Ram Charan and Genelia D'Souza with Shazahn Padamsee playing a pivotal role. The film, whose music was composed by Harris Jayaraj, began the first schedule in February 2010,[2] and was released on 26 November 2010. The film was dubbed in Malayalam as Hai Ram Charan and Tamil as Ram Charan. Orange's Satellite rights were sold for 6.5 crore (US$1.0 million).[3]


Set on the backdrop of Australia, the film opens with an angry Ram (Ram Charan), who just broke up with his girlfriend, narrating the story of his love life to a police officer, Abhishek Verma (Prakash Raj) as he defaces a graffiti of his lover while her father (Prabhu Ganesan) listens. Ram is introduced to be an youngster who loves graffiti and doesn’t believe in everlasting love. He has gone through 9 loves in his life, and thinks that love between two people eventually dies out. As a person with strong morals, he is honest and wants to love life and live with open mind, open thought and open action with his lover. Jaanu (Genelia D'Souza) studies in the same college as Ram. He falls in love with her at first sight and goes onto wooing her. She eventually ends up falling for him, but wants him to promise to love her forever. Ram, of course, nonchalantly dismisses this and explains how he cannot love her forever. This leads to a clash of their ideologies. Ram shows Jaanu how even true love stales after a while and true love cannot stay forever, while Jaanu shows him examples of everlasting love, like her friends and her parents. However he makes it clear that love between two people is never the same as it first is. Abhishek makes Ram tell him why he feels like this, and Ram explains another love in his life, Rooba (Shazahn Padamsee). He falls in love with her as she visits Hyderabad when Ram is on a foreign exchange project. He follows her to Mumbai and they both fall in love. However, as time passes, the couple faces problems and Ram feels himself lying more and more just to make Rooba happy. Unable to take it anymore, he tells her that he cannot continue loving her if he has to lie and sacrifice so much for her. They break up, and through the experience Ram becomes the man he is.



Harris Jayaraj composed the music. The album consists of Six tracks with Vanamali, Ramajogayya Sastry, Surrender Krishna, Kedarnath Parimi penning the lyrics and Karunya, Karthik, Naresh Iyer, Vijay Prakash, Benny Dayal, Shail Hada, Chinmayi took care of the vocals. The audio was launched at Shilpakala Vedika in Hyderabad, India.[5] by Aditya Music.[6] The audio went on to receive highly positive reviews from critics and audience and was nominated at major award ceremonies for Best Music Direction including Filmfare Awards South.[7]

Pre-release business[edit]

Orange(2010) pre-release business[8]
Territories and ancillary revenues Price
Satellite rights with a TV channel 6.5 crore (US$1.0 million)
Nizam distribution rights 12 crore (US$1.9 million)
Ceded rights 7.2 crore (US$1.1 million)
Nellore rights 1.5 crore (US$240,000)
Guntur rights 2.75 crore (US$430,000)
Krishna rights 5 crore (US$780,000)
Uttar Andhra Pradesh 3.3 crore (US$520,000)
East Godavari rights 2.6 crore (US$410,000)
West Godavari rights 2.5 crore (US$390,000)
Karnataka rights 6.5 crore (US$1.0 million)
Overseas rights 2.5 crore (US$390,000)
Music rights 1 crore (US$160,000)
Total 50 crore (US$7.8 million)
  • The figures do not include the print and advertising (P&A) costs.[8]

Awards and nominations[edit]

Award Category Nominee Result
Filmfare Awards South Best Music Director Harris Jayaraj Nominated
Mirchi Music Awards South Best Album of the Year style="background: #99FF99; color: black; vertical-align: middle; text-align: center; " class="yes table-yes2"|Won
Mirchi Music Awards South Mirchi Listeners' Choice Best Album
Big FM Awards Best Music Director
Big FM Awards Best Playback Singer Karunya


  1. ^ Ram Charan Teja's Orange movie budget is about 40 crore rupees- Megastar, Prajarajyam Party President Chiranjeevi, Powerstar pawan Kalyan, Ram Charan Teja's aka Cherry complete details. a Telugu film mega heroes mega portal. Retrieved on 27 January 2016.
  2. ^ Muhurat of Ram Charan Tej film in Bhaskar direction – Telugu cinema – Ram Charan Tej & Genelia. (20 October 2009). Retrieved on 2016-01-27.
  3. ^ orange: 6.5 Crore for 'Orange' Satellite rights. (13 December 2010). Retrieved on 2016-01-27.
  4. ^ Character Artist Pragathi – Biography (Biodata, Profile). Only Filmy (29 September 2013). Retrieved on 2016-01-27.
  5. ^ "Orange music launch". Retrieved 25 October 2010. 
  6. ^ "Aditya Music bags Ram Charan's Orange audio". Oneindia Entertainment. Retrieved 10 July 2010. 
  7. ^ "Harris Jayaraj attributes his success to God". Oneindia Entertainment. Retrieved 27 November 2010. 
  8. ^ a b 'Orange' pre release business. (18 October 2010). Retrieved on 2016-01-27.

External links[edit]