Pascal Cagni

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Pascal Cagni is a French business leader best known for his years as Vice-President of Apple Europe, Middle East, India and Africa from 2000, when he was recruited by Steve Jobs, to 2012. He is today CEO at C4 Ventures,[1] the venture capital fund he created in 2014. In 2017, he was appointed[2] by French President Emmanuel Macron Chairman of the Board of Business France[3] and Ambassador to international investments.[4]


Personal life and education[edit]

Pascal Cagni was born in Cernay (Haut-Rhin), France on October 28, 1961.

He graduated from Sciences Po Paris in Political Sciences (1984), MBA HEC Paris (1986) and the Robert Schumann University in Strasburg in business law (1984).

Pascal Cagni also attended the Stanford Executive Program for Growing Companies (EPCG) in 1997 and the 63rd promotion of the Institut des Hautes Études de Défense Nationale (IHEDN) in 2010.

He is married and has four children: Inès, Diane, Paul, Charles.

Early career[edit]

In 1986, Pascal Cagni joined Booz Allen & Hamilton in Paris and San Francisco, as a management consultant, prior to joining Compaq France as Marketing Manager in 1988.

In 1991, he joined the Software Publishing Corporation (SPC) to establish a new South Europe Division in Nice, before running the European Strategy and Business Development from London.

Packard Bell NEC[edit]

In 1995, he was hired by Packard Bell to create new R&D, manufacturing and operational divisions. He established a highly successful pan-European sales and marketing structure, and was promoted to Vice President of Europe for Packard Bell in 1997 after its merger with NEC Computer International.


In 2000, Steve Jobs hired Pascal Cagni as General Manager and Vice President of Apple Europe, Middle East, India and Africa (EMEIA). Under his 12-year tenure, Apple's EMEIA region consistently delivered the highest revenue growth rates within Apple for several years. Revenue increased from $1.3bn in 2000 to nearly $40bn in 2012.[5]

During this time, he strengthened the positioning of the Apple brand by establishing Apple Shops and by creating the Apple Premium Reseller (APR) network, an Apple concept exported all over the world which now represents more than 1,200 stores to date and a turnover superior to $8 billion.

Pascal Cagni left Apple on 31st, October 2012.[6]

Investor / C4 Ventures[edit]

In 2014, Pascal Cagni founded C4 Ventures,[7] a European venture capital fund. Based in London and Paris, C4 Ventures invests in early stage (Series A) and later stage startups seeking to expand into European markets. It focuses on partnering with entrepreneurs to navigate the complex European landscape.

C4 Ventures chooses to focus on three investment themes: Smart Hardware, Future of Commerce and Digital Media. Portfolio[8] companies include Anki, Applicaster, Cleeng,[9][10] Clippings,[11] Formlabs,[12] Foursquare, Graphcore, ISKN, MUBI, Nest, Netatmo, Riskified, Unmade, Upmem, VIA, Remedee and Tempow.

Business France[edit]

In addition to his tenure at C4 Ventures, he was appointed in 2017 by French President Emmanuel Macron as Chairman of the Board of Business France[13] and Ambassador to international investments.[14] As such, he was tasked with promoting France as a land of international investment, by regularly explaining the reforms in France, especially during major economic events, maintaining permanent and high-level contacts with foreign investors and liaising with economic and international networks of influence[15][16][17][18]

Other mandates[edit]

Pascal Cagni is also an independent director at Banque Transatlantique since 2006[19] and a non-executive director at Kingfisher since 2010.[20]

From 2012 to 2017, he was a non-executive Director at Vivendi.[21] Between 2015 and 2017, he was also on the Board of, a Condé Nast-owned ecommerce platform.[22]

In 2014, at the request of Natalie Massenet and the Richemont Group, he conducted an in-depth 6 month review of the Net-a-porter group’s operations with a view of joining the company as CEO. This appointment did not materialise when Richemont decided to merge company with the Yoox Group which saw Federico Marchetii assume the CEO role of the merged entities.

He is a member of the Cercle d’Outre Manche,[23] a society of business leaders committed to promoting best practices in France and the United Kingdom. He was also appointed French Foreign Trade Advisors (CCEF) in 2009.[24]

Since 2014, Pascal Cagni has served as a Commissioner for the Global Commission on Internet Governance (GCIG).[25]


Pascal Cagni was made a Knight of the prestigious French Order of Merit in 2006 by Christine Lagarde[26]


The Cagni Foundation aims at facilitating access for young people from disadvantaged backgrounds to higher education, art and culture. In this regard, Pascal Cagni is a High Benefactor of the HEC Foundation[27].


  1. ^ "About us - C4 Ventures". C4 Ventures. Retrieved 2018-10-23.
  2. ^ "Macron's ex-Apple ally embodies government's contradictions". The Financial Times. 10 November 2017. Retrieved 10 November 2017.
  3. ^ "Pascal Cagni appointed Chairman of the Board of Business France". Official Journal of the French Republic. 14 September 2017.
  4. ^ "Pascal Cagni appointed Ambassador to international investments". Official Journal of the French Republic. 14 September 2017.
  5. ^ "Apple Reports Third Quarter Results". Apple. 24 July 2012.
  6. ^ "Apple Europe's CEO resigns". Le Figaro. 24 May 2012.
  7. ^ "C4 Ventures - C4 Ventures is a leading venture investor in Europe founded by Pascal Cagni. Based in London and Paris, we typically invest in startups based in Europe and later stage startups seeking to expand into European markets". C4 Ventures. Retrieved 2018-10-23.
  8. ^ "portfolio - C4 Ventures". C4 Ventures. Retrieved 2018-10-23.
  9. ^ "Video startup Cleeng gets €1,1million funding from former Apple exec". Startup Juncture. 12 May 2015. Retrieved 21 August 2017.
  10. ^ Bryant, Martin (21 November 2012). "Former Apple Exec Leads $512k Round for Cleeng - The Next Web". The Next Web. Retrieved 21 August 2017.
  11. ^ "Clippings raises £2.8 million to revolutionise the interior design industry". Business Matters. 8 May 2017. Retrieved 21 August 2017.
  12. ^ "Formlabs raises $35 million for its 3D printing system and teams with Autodesk". VentureBeat. 4 August 2016. Retrieved 21 August 2017.
  13. ^ "Pascal Cagni appointed Chairman of the Board of Business France". Official Journal of the French Republic. 14 September 2017.
  14. ^ "Pascal Cagni appointed Ambassador to international investments". Official Journal of the French Republic. 14 September 2017.
  15. ^ "What will Pascal Cagni's roadmap be as Chairman of Business France?". BFM Business. 18 September 2018.
  16. ^ "France has become the whole world's 'darling'". La Tribune. 25 January 2018.
  17. ^ "France is back on the international stage". France TV Info. 25 January 2018.
  18. ^ "Liberty, equality, technology: France is finally poised to become a tech power". TechCrunch. 15 July 2018. Retrieved 5 September 2018.
  19. ^ "Banque Transatlantique". (in French). Retrieved 2018-10-23.
  20. ^ "Kingfisher plc - Investors - Results & presentations - Press releases - Appointment of Pascal Cagni as non-executive director (5 November 2010)". Retrieved 2018-10-23.
  21. ^ "Request not authorized". Retrieved 2018-10-23.
  22. ^ " Adds Anna Wintour, Former Apple Exec to Its Board". Fashionista. Retrieved 2018-10-23.
  23. ^ "". Retrieved 2018-10-23.
  24. ^ "CCEGB members archived copy". 26 April 2013.
  25. ^ "Global Commission on Internet Governance". Centre for International Governance Innovation. Retrieved 2018-10-23.
  26. ^ "Dirigeant international d'Apple / Pascal Cagni reçoit l'ordre national du Mérite - Les DNA Archives". (in French). Retrieved 2018-10-23.
  27. ^ "Les 14 plus généreux donateurs de la Fondation HEC". (in French). 2013-11-20. Retrieved 2018-10-23.