Persuasion (2007 film)

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Persuasion 2007 DVD Cover.jpg
DVD cover
GenreCostume drama
Based onPersuasion
by Jane Austen
Written bySimon Burke
Directed byAdrian Shergold
Theme music composerMartin Phipps
Country of originUnited Kingdom
Original language(s)English
Producer(s)David Snodin
CinematographyDavid Odd
Editor(s)Kristina Hetherington
Running time92 minutes
Production company(s)
Original networkITV
Original release
  • 1 April 2007 (2007-04-01)

Persuasion is a 2007 British television film adaptation of Jane Austen's novel Persuasion. It was directed by Adrian Shergold and the screenplay was written by Simon Burke. Sally Hawkins stars as the protagonist Anne Elliot, while Rupert Penry-Jones plays Frederick Wentworth. Eight years prior to the film's beginning, Anne was persuaded to reject Wentworth's proposal of marriage. Now 27 and unmarried, Anne re-encounters Wentworth, who has made his fortune in the Napoleonic Wars and is looking for a wife—anyone but Anne, whom he has not forgiven for rejecting him all those years ago.

Persuasion was one of three novels adapted for ITV's Jane Austen season. It was the first of the three adaptations to begin development. The drama was co-produced by Clerkenwell Films and American studio WGBH Boston. Persuasion premiered on 1 April 2007 in the United Kingdom and was watched by 5.4 million viewers. Persuasion received mixed reviews from television critics.


Eight years before the story begins, Anne Elliot (Sally Hawkins) had, at the age of 19, been engaged to a naval officer, Frederick Wentworth (Rupert Penry-Jones). However, her father Sir Walter Elliot (Anthony Head) and family friend Lady Russell (Alice Krige) had persuaded Anne to break off the engagement and give up the man she loved because of his lack of fortune and connections.

As the story opens, however, the Elliot family is in financial difficulties due to the lavish spending of Sir Walter and his eldest daughter Elizabeth (Julia Davis). To save expense, the Elliot family residence, Kellynch Hall in Somersetshire, has to be let out. Suitable tenants are soon found in Admiral Croft (Peter Wight) and his wife (Marion Bailey). Mrs. Croft is the sister of Frederick Wentworth, who has risen to the rank of Captain and become rich while serving in the Royal Navy.

Sir Walter and Elizabeth Elliot depart for their new residence in Bath. Anne stays behind to visit her hypochondriac sister Mary Musgrove (Amanda Hale) who is married to Charles Musgrove (Sam Hazeldine), and living in the nearby estate Uppercross. Anne soon meets Wentworth again when he comes to visit his sister. Staying with the Musgroves, Anne meets Wentworth several times and has to witness what she perceives to be his attentions towards Charles Musgrove's two young and lively unmarried sisters, especially Louisa (Jennifer Higham). Anne is convinced that he will never forgive her, let alone love her again.

Eventually Anne goes to Bath, and becomes subject to the attentions of Mr. Elliot (Tobias Menzies), a distant cousin who will inherit her father's wealth and title. Mr. Elliot proposes to Anne, who, though still very much in love with Wentworth, does not immediately decline Mr. Elliot's offer. Admiral Croft, having heard a rumour of Mr. Elliot's proposal to Anne, sends Wentworth to ask Anne if she and her new husband require them to quit Kellynch Hall. Anne informs Wentworth that Admiral Croft has been very much misinformed, but in the medley of new arrivals, Wentworth leaves and Anne runs to find him. On her way, her good friend Harriet (Maisie Dimbleby) reliably informs her that Mr. Elliot is currently also courting Mrs. Clay (Mary Stockley), whom it seemed Anne's father might marry. Harriet tells Anne that Mr. Elliot desires the baronetcy above all else, and although his admiration for Anne appears genuine, once married to Anne he plans to establish Mrs. Clay as his mistress. This would prevent Mrs. Clay's marriage to Anne's father, thereby preventing the potential birth of a male heir to Sir Walter which would cut off Mr. Elliot's inheritance rights. At this point Wentworth declares his undying love for Anne and proposes to her in a letter.

After some frenzied running, Anne runs into Wentworth in the street while he is talking to Charles Musgrove. There, she accepts Wentworth's proposal and, when he asks her whether she is sure, she says she has never been more determined in her life. The movie skips to Anne and Wentworth in a carriage, Anne blindfolded. Once her blindfold is removed, Anne finds herself standing in front of Kellynch Hall, Wentworth's wedding present to her. The film ends with Wentworth and Anne on the lawn of their new home, dancing together.


Conception and adaptation[edit]

On 10 November 2005, The Guardian's Julia Day reported ITV controller of drama, Nick Elliott, had ordered three new adaptations of Mansfield Park, Northanger Abbey and Persuasion.[1] Elliot commented that the adaptations would be "important remakes for the new generation".[2] He explained "About every 10 years, all the great stories need retelling. These films will be very much 2007 films... we've asked and pushed the production team to make them young. Her stories always make great TV drama and our Jane Austen season will feature the absolute cream of British acting talent."[2] Elliott revealed that he had deliberately shied away from ordering adaptations of Pride and Prejudice and Sense and Sensibility to focus on Austen's lesser known works.[2] Each of productions were made by a different company, cast and directors, so they had "a distinct look".[3] They were also made to appeal to a younger audience that may have previously switched off other Austen adaptations.[3]


Karen Price from the Western Mail reported ITV had promised the "cream of British acting talent", while they were casting the three adaptations.[4] Actress Sally Hawkins was asked to play Persuasion's protagonist Anne Elliot.[5] Hawkins had studied Austen while she was in school and she revealed that while she was flattered to be asked to play the role, she was initially hesitant about picking up another Austen book again.[5] However, Hawkins re-read Persuasion and "fell in love" with Austen.[5] She then researched the writer, reading her personal letters and biographies.[5][6] Speaking to The Independent's Amy Raphael, Hawkins explained "Jane was an incredible woman. She was only in her early forties when she died. I became convinced that Persuasion was about her own love life; Anne Elliot took the wrong advice and left the man who turned out to be the love of her life. She is the type of woman you'd like to be: reserved, refined, funny. I totally fell in love with her."[6]

On 17 September 2006, the Western Mail's Nathan Bevan revealed that Spooks actor Rupert Penry-Jones had joined the cast as Captain Wentworth.[7] The role was Penry-Jones' first lead part in a costume drama. He remarked, "In modern drama everything is so overt. In period drama it's all held in. You have to find ways to show the feelings straining beneath the surface." The actor added that he enjoyed playing Wentworth "because, beyond his social grace and charm, there's a bitterness and sadness because the love of his life, Anne Elliot, rejected him."[8] Five days later, it was announced that Julia Davis and Anthony Head would be appearing as Elizabeth Elliot and Sir Walter Elliot respectively.[9]


Persuasion was the first of the three adaptations to begin development.[10] For director, ITV hired Adrian Shergold, known for working on "gritty" films such as Pierrepoint (2005). Producer David Snodin explained, "Bringing Adrian on board is a statement in itself because he is not known for doing conventional versions of the classics. It is a lot to do with the way he likes the camera to move – it's right in on people's faces – and he is creating something much more contemporary than you'd expect."[11] Shergold only agreed to direct Persuasion after learning of Hawkins' involvement, believing that "she inhabits every inch of the characters she plays. And I love her for it."[12]


The costume designer for Persuasion was Andrea Galer.[11] Galer made Anne's outfits simple and basic because she does not join in Bath society.[11] The designer explained "I wanted her to look in tune with nature. Because we were shooting in winter, I could go for faded autumnal colours for her. She gets Wentworth back just by her stillness and I wanted to reflect that in her wardrobe."[11] Galer designed a jacket for Hawkins to wear as Anne using a 19th-century shawl, which she mounted and patched together with a cross stitch.[13] She used hand loom fabric from India and the Sri Lanakan crafted Beeralu lace to decorate some of the garments.[13][14] In 2008, costumes from Persuasion went on display at the Jane Austen Centre in Bath. The exhibition included creations worn by Anne, Lady Russell and the Musgrove sisters.[15] Four years later, many of the costumes from Persuasion and Miss Austen Regrets were sold in an online auction organised by the Jane Austen Centre.[16] Galer admitted that while it was difficult to part with them, it was time to move on and she hoped they had been bought because of their association with the Austen films.[16] Galer commented "It was difficult to do but I did it. I suppose the one outfit that did sell that I would've been happy if it hadn't was the Harris tweed jacket and dress worn by Sally Hawkins when she played Anne Elliot in Persuasion."[16]

Promotion and broadcast[edit]

ITV launched a nationwide campaign to promote its Jane Austen Season.[17] The campaign included three television adverts and cinema, outdoor and press adverts.[17] ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007.[18] The following day, adverts began appearing in selected national press publications.[18] The outdoor and press adverts were created by M&C Saatchi, while MindShare carried out the media buying.[17]

Persuasion was the third of the Austen adaptations to be shown in the UK.[19] It was broadcast on ITV at 9:00 pm on 1 April 2007.[19] The drama aired on the TVOntario channel in Canada on 30 December 2007.[20] Persuasion was shown on 13 January 2008 on the US channel PBS as part of their Austen Masterpiece Theatre series.[21] On 8 June, the film was broadcast on Australia's ABC1 channel.[5]


Persuasion attracted 5.4 million viewers and had a 26.1% audience share upon its broadcast in the United Kingdom.[22] The drama had initially attracted 6.2 million viewers.[22] 939,000 Australian viewers watched the drama when it aired on ABC1 in June 2008.[23] Shortly before it aired in the UK, reporters for four newspaper publications selected the drama as their "Pick of the Day."[24][25][26][27] The adaptation received mixed reviews from television critics. The Daily Post called Persuasion "the best of the three offerings in this series."[28] However, Matthew Gilbert of The Boston Globe opined that the adaptation "pale[d] in comparison with the extraordinary 1995 version," calling its pace "too fast and, by the end, choppy" and its writing "reductive."[29] David Wiegand of the San Francisco Chronicle expressed strong dissatisfaction with the adaptation, especially when compared to previous productions Pride and Prejudice and Emma. He called Persuasion "mediocre and, at times, laughably bad," citing faults in scripting and casting as well as "losses of nuance, character development and emotional complexity."[30]

Reviewers' descriptions of the film's casting varied from "misguided"[29] to "terrific".[31] Variety was positive towards Hawkins' casting, explaining that Persuasion "offers an appealing heroine, with Hawkins proving especially vulnerable as the passive Anne, who again risks letting a lifetime of happiness slip away from her."[32] Calling Hawkins' performance "brilliant", the Daily Mail declared that Persuasion was "the best and most satisfying of the three ITV Austen dramas".[31] In 2009, the same publication added that the actress "gives Anne real emotional depth with a deft use of expression, while Penry-Jones looks and sounds the part as her old love, forced away by his lack of wealth and now returned."[33] Conversely, the Irish Independent's John Boland called Hawkins the "crucial flaw" of the production. Boland continued, "She looked suitably guarded and gauche at the outset but then chose, and was allowed, to become increasingly gormless, so that long before the end you were left wondering what on earth Captain Wentworth had ever seen in this open-mouthed, inarticulate eejit. It was the worst piece of miscasting since Tom Cruise was asked to impersonate an icy hit-man in Collateral."[34] The Age thought Penry-Jones "too cute for the role of Wentworth. His baby face doesn't show enough of the quiet resentment and sadness described in Austen's last novel."[35]

The Independent reported that Janeites were "horrified by the inappropriate kissing" in the adaptation.[36]

Awards and nominations[edit]

Persuasion garnered a nomination for Best Drama at the 2007 Prix Italia.[37] For her portrayal of Anne Elliot, Hawkins was named Best Actress at the Royal Television Society Awards and she won the Best Performance by an Actress in a Television Film award at the Monte-Carlo Television Festival.[38][39] Davis and Krige also received nominations in the same category, while Head and Penry-Jones were both nominated for Best Performance by an Actor in a Television Film.[40] At the 2007 RTS Craft & Design Awards, Kevin Horsewood won the Best Visual Effects – Picture Enhancement award.[41] Shergold earned a nomination in the Director of Fiction/Entertainment category at the 2008 British Academy Television Craft Awards.[42]


  1. ^ Day, Julia (10 November 2005). "ITV falls in love with Jane Austen". The Guardian. Guardian Media Group. Retrieved 18 July 2012.
  2. ^ a b c Glendinning, Lee (16 February 2007). "New generation of teenagers prepare to be seduced with rebirth of Austen". The Independent. Independent Print Limited. Retrieved 7 July 2012.
  3. ^ a b "Austen power". The Northern Echo. Newsquest. 24 February 2007. Retrieved 9 July 2012.
  4. ^ Price, Karen (11 November 2005). "Davies returns to his very first love". Western Mail. Trinity Mirror. Retrieved 7 July 2012.
  5. ^ a b c d e Idato, Michael (5 June 2008). "Literary heroines remain relevant to contemporary women". The Age. Fairfax Media. Retrieved 18 July 2012.
  6. ^ a b Raphael, Amy (3 March 2007). "Woody Allen, Mike Leigh and me". The Daily Telegraph. Telegraph Media Group. Retrieved 18 July 2012.
  7. ^ Bevan, Nathan (17 September 2006). "Why Rupert just doesn't get Spooked". Western Mail. Trinity Mirror. Retrieved 18 July 2012.(subscription required)
  8. ^ Lockyer, Daphne (5 March 2007). "Watch out, Darcy, a new torso is in town". The Daily Telegraph. Telegraph Media Group Limited. Retrieved 6 January 2013.
  9. ^ Methven, Nicola; Hudson, Polly (22 September 2006). "TV land: We need no persuading; in the pipeline..." Daily Mirror. Trinity Mirror. Retrieved 18 July 2012.
  10. ^ "ITV treat for Austen fans". Daily Record. Trinity Mirror. 11 November 2005. Retrieved 29 November 2011.
  11. ^ a b c d Carpenter, Louise (3 March 2007). "Powers of persuasion". The Daily Telegraph. Telegraph Media Group. Retrieved 29 November 2011.
  12. ^ Raphael, Amy (29 March 2008). "Sally Hawkins: life as Mike Leigh's muse". The Daily Telegraph. Telegraph Media Group. Retrieved 6 January 2013.
  13. ^ a b Hoggard, Liz. "As Seen On Screen" (PDF). Retrieved 29 November 2011.
  14. ^ Aseef, Aysha. "Living in the shadows: The lace-makers of Galle". The Sunday Times. Wijeya Newspapers Ltd. Retrieved 29 November 2011.
  15. ^ Cole, Paul (16 March 2008). "Lights, camera, action! Movie Magic Sweeps Britain". Sunday Mercury. Trinity Mirror. Retrieved 29 November 2011.
  16. ^ a b c Auction (27 March 2012). "Costume drama as Bath's Jane Austen Centre holds online auction". Western Daily Press. Northcliffe Media. Retrieved 19 July 2012.
  17. ^ a b c "Integrated campaign promotes ITV's Jane Austen season". Marketing Week. Centaur Media. 22 February 2007. Retrieved 5 September 2013.
  18. ^ a b Oatts, Joanne (21 February 2007). "ITV gives Austen season a boost". Digital Spy. Hachette Filipacchi UK. Retrieved 5 September 2013.
  19. ^ a b "Friday, 9 March, 2007 – ITV's Jane Austen season". The Review Show. BBC. 9 March 2007. Retrieved 5 September 2013.
  20. ^ "Jane Austen on TVO". TVOntario. 2007. Archived from the original on 28 June 2013. Retrieved 5 September 2013.
  21. ^ Lowry, Brian (10 January 2008). "Review: "Masterpiece: The Complete Jane Austen – Persuasion"". Variety. Reed Business Information. Retrieved 5 September 2013.
  22. ^ a b Oatts, Joanne (2 April 2007). "'Persuasion' attracts 5.4 million". Digital Spy. Hachette Filipacchi UK. Retrieved 28 November 2011.
  23. ^ Dale, David (30 June 2008). "The Who We Are update: Week 28". The Sun-Herald. Fairfax Media. Retrieved 18 July 2012.
  24. ^ "Pick of the day". Sunday Mercury. Trinity Mirror. 1 April 2007. Retrieved 9 August 2012.
  25. ^ "Sunday: Pick of the day". Birmingham Mail. Trinity Mirror. 31 March 2007. Retrieved 9 August 2012.
  26. ^ "Sunday: Pick of the day". Coventry Telegraph. Trinity Mirror. 31 March 2007. Retrieved 9 August 2012.
  27. ^ "Sunday's: Pick of the day". Liverpool Echo. Trinity Mirror. 31 March 2007. Retrieved 9 August 2012.
  28. ^ "Sunday: What to WATCH". Daily Post. Trinity Mirror. 31 March 2007. Retrieved 9 August 2012.
  29. ^ a b Gilbert, Matthew (12 January 2008). "PBS's new 'Persuasion' tries a little too hard". The Boston Globe. The New York Times Company. Retrieved 7 August 2012.
  30. ^ Wiegand, David (11 January 2008). "Review: Madcap PBS 'Persuasion' sacrifices nuance". San Francisco Chronicle. Hearst Corporation. Retrieved 20 October 2012. (subscription required)
  31. ^ a b Bamigboye, Baz (23 March 2007). "Watch out for ..." Daily Mail. Associated Newspapers Ltd. Retrieved 7 August 2012 – via Questia Online Library. (subscription required)
  32. ^ Lowry, Brian (11 January 2008). "Masterpiece Theatre: The Complete Jane Austen: Persuasion". Variety. Reed Business Information. Archived from the original on 24 September 2015. Retrieved 7 August 2012 – via HighBeam Research. (subscription required)
  33. ^ "Six of the Best". Daily Mail. Associated Newspapers Ltd. 29 August 2009. Retrieved 7 August 2012 – via Questia Online Library. (subscription required)
  34. ^ Boland, John (7 April 2007). "A love affair with the Irish landscape, frame by frame". Irish Independent. Independent News & Media. Archived from the original on 24 September 2015. Retrieved 7 August 2012 – via HighBeam Research. (subscription required)
  35. ^ Miletic, Daniella (5 June 2008). "Sunday - Critic's View". The Age. Fairfax Media. Retrieved 9 August 2012.
  36. ^ Hoggard, Liz (24 July 2008). "Senseless sensibility". The Independent. Independent Print Limited. Archived from the original on 25 January 2013. Retrieved 7 August 2012 – via HighBeam Research. (subscription required)
  37. ^ "Awards". Clerkenwell Films. Retrieved 28 November 2011.
  38. ^ "RTS awards: Winners list". BBC News. BBC. 20 March 2008. Retrieved 28 November 2011.
  39. ^ "47th Monte-Carlo Television Festival". Monte-Carlo Television Festival. Archived from the original on 14 October 2007. Retrieved 28 November 2011.
  40. ^ "47éme Festival de Télévision de Monte-Carlo" (PDF). Monte-Carlo Television Festival. June 2007. Retrieved 28 November 2011.
  41. ^ "RTS Craft and Design Winners 2006 – 2007". RTS Craft & Design Awards. Royal Television Society. Retrieved 28 November 2011.
  42. ^ "2008 Television Craft Awards". British Academy Television Craft Awards. British Academy of Film and Television Arts. 11 May 2008. Archived from the original on 2 April 2008. Retrieved 28 November 2011.

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