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Pond5

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Pond5
Company typePrivate
Industrystock footage, stock music and stock photography
Founded2006
FounderTom Bennett and Marcus Engene
Headquarters
New York City, New York
,
U.S.
Websitepond5.com

Pond5 is a New York based online marketplace for royalty-free media. The company licenses royalty-free footage, music, sound effects, after effects, images and 3-D models. They are reported to have the world's largest collection of stock video footage.[1]

History

Pond5 was founded in 2006 as a way for video producers to license content to third parties.[2] It subsequently expanded into other media types, including photos, music, sound effects, 3D models, and Adobe After Effects templates.[3][4] Pond5 does not own the content on its site, but instead aggregates and sells content created and owned by its contributors. These contributors determine the selling price, and earn 50% of revenue.[2][3][4][5]

In March 2013, Pond5 acquired Pixmac, a stock photography site based in the Czech Republic.[3][4] The acquisition added Pixmac’s 6,000+ photographers and support for 17 languages to the Pond5 marketplace [5]

In December 2013, the company surpassed 2 million video clips, and began accepting REDCODE native R3D files.[6]

In January 2014, The Next Web reported that Pond5 partnered with Adobe to create a plugin for Adobe Premiere Pro integrating its collection with the editing suite.[7]

In July 2014, Pond5 announced its first major venture capital round at $61 million in series A financing by Accel Partners and Stripes Group.[8][9]

References

  1. ^ Marshal Rosenthal (19 July 2015). "Pond5 Breaks Industry Record With Library Exceeding 4 Million Video Clips". VideoMaker. {{cite web}}: line feed character in |author= at position 8 (help)
  2. ^ a b "Media Licensing Marketplace Pond5 Launches Massive Redesign, With Advanced Search And Customized Artist Pages". TechCrunch. AOL. Retrieved 9 December 2014.
  3. ^ a b c "Media marketplace Pond5 acquires European stock photo startup Pixmac". PandoDaily. Retrieved 9 December 2014.
  4. ^ a b c "Media Marketplace Pond5 Acquires Stock Photo Startup Pixmac To Expand Its International Presence". TechCrunch. AOL. Retrieved 9 December 2014.
  5. ^ a b Martin Bryant (5 March 2013). "Stock Media Marketplace Pond5 Acquires Rival Pixmac". The Next Web. Retrieved 9 December 2014.
  6. ^ "Pond5 offers RED Native Files + passes 2M stock video clips milestone -". Footagenews.com. Retrieved 9 December 2014.
  7. ^ Ben Woods (21 January 2014). "Pond5 and Adobe partner for Adobe Premiere Pro royalty-free video, music and sound effects plugin". The Next Web. Retrieved 9 December 2014.
  8. ^ "Pond5, a stock video company, raises $61 million from Accel, Stripes - Fortune". Fortune. Retrieved 9 December 2014.
  9. ^ "Shutterstock and Getty Images Competitor Pond5 Raises $61 Million". Blogs.wsj.com. Retrieved 9 December 2014./
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