Publicis & Hal Riney

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Publicis & Hal Riney
IndustryAdvertising agency
PredecessorHal Riney & Partners
Founded1977; 45 years ago (1977) in San Francisco, United States
FounderHal Riney
Headquarters
OwnerPublicis
Websitewww.hrp.com

Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977[1][2] by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976.

They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint,[2] Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard's, E & J Gallo Winery (specifically Bartles & Jaymes). Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign.

The agency was purchased by Publicis in 1998.[2][3] In 1999, materials created by Publicis & Hal Riney for the Cartoon Network animated series Dexter's Laboratory were released in Subway stores as part of a promotion called "Dexter's Super Computer Giveaway".[4]

In 2008, the agency was awarded a Gold Lion at the Cannes Lions International Advertising Festival for its work on a website for AAA. Current clients include U.S. Cellular, Chimay, Pogo.com, HP, Compaq and Walmart.

References[edit]

  1. ^ AP, The Daily News and. "Native ad expert Hal Riney dies". Longview Daily News. Retrieved 2020-05-05.
  2. ^ a b c Yahoo Finance Company Profile
  3. ^ Elliott, Stuart (May 12, 1998). Gobble, gobble, gobble: Another independent (Riney) is bought by a biggie (Publicis). New York Times
  4. ^ "Subway Finds Dexter's Laboratory in Fall Promotion". AdNews. July 7, 1999. Retrieved 2013-01-24.