R.W. Knudsen Family

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R.W. Knudsen Family is a brand of natural bottled juices. They manufacture over 125 different products, many using organic ingredients.

Their most well-known line is a family of natural, non-carbonated juices sold in 32 fl. oz. glass jars, available in the United States at natural food stores and supermarkets. Other products include Recharge, a sports energy drink marketed as a natural competitor to drinks such as Gatorade, and Spritzers, a line of carbonated juice-flavored drinks sold in 12 fl. oz. aluminum cans. All of Knudsen's products are shelf-stable without refrigeration; as such, they do not directly compete with refrigerated juices such as Odwalla and Naked Juice.

Knudsen's parent company is The J.M. Smucker Company. Knudsen's marketing does not associate themselves with the parent company, although some packaging displays a small SQB marking. SQB denotes Smucker Quality Beverages, the internal unit of The J.M. Smucker Co. that includes Knudsen, Santa Cruz Organic, Natural Brew, and After the Fall. Most of Knudsen's marketing, product development, and manufacturing occurs at their headquarters in Chico, California.

Russell W. Knudsen founded the company from his California farm in 1961.[1]


  1. ^ About R.W. Knudsen Family, from its website.

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