Red Rock (drink)
 | This article includes a list of general references, but it lacks sufficient corresponding inline citations. (March 2013) |
| Type | Carbonated soft drink |
|---|---|
| Distributor | Clayton Distributing Company |
| Country of origin | Atlanta, Georgia |
| Introduced | 1885 |
| Color | Golden Dark brown |
| Variants | Golden Ginger Ale, Diet Golden Ginger Ale, Premium Root Beer, Premium Cola, Premium Grape, Premium Peach and Premium Orange |
| Related products | Red Rock Company |
| Website | https://www.drinkredrock.com |
Red Rock is a brand of golden ginger ale, diet golden ginger ale, premium cola, premium root beer, premium grape, premium orange and premium peach. The Red Rock Company was among the oldest producers of carbonated beverages in the United States.
History
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The Red Rock Company was founded in 1885 by Lee Hagan and G. T. Dodd of Atlanta, Georgia. Dodd initially introduced ginger ale as the company's first product, which became popular in the Southern U.S. By 1938, Red Rock was an early leader in the distribution of carbonated beverages, distributing 12-ounce bottles by way of a distribution network of 200 bottlers. Building on this newfound success, Red Rock secured an endorsement from baseball's greatest, Babe Ruth in 1939. By 1947, Red Rock products were bottled in 45 of the 48 U.S. states, but by 1958, the company's success began to decline due to the overwhelming increases in sugar prices.
Red Rock Cola was endorsed by famous baseball player Babe Ruth. Posters of his endorsement were printed in 1939.
Red Rock today
[edit]After the 1950s, the Red Rock Company seemed to vanish entirely and it is unknown when the company disestablished. An orphaned affiliate continued producing the product in the Dominican Republic, and it is now distributed there by the Cervecería Nacional Dominicana.[citation needed] The formulas for Red Rock's carbonated beverage products survive and the rights to Red Rock are now owned by Clayton Distributing Company of Atlanta, Georgia. Today, Red Rock beverages are enjoying a resurgence in popularity and can be found in numerous retail locations throughout the southeastern United States. These include major grocery chains such as Publix, Kroger (Atlanta/Nashville divisions), Walmart (North Georgia divisions), Ingles, Winn Dixie, Food Depot, Food Lion, Wayfield Foods, and more. The beverages are produced by Sensient Technologies and bottled by Tri-City Beverage, ensuring that the classic taste of Red Rock remains consistent and high-quality.[1][1][2][2]
References
[edit]- ^ "History". Red Rock. Retrieved 2024-07-10.
- ^ "Gingerly stepping by soda giant - Atlanta Business Chronicle". 2009-05-24. Archived from the original on 2009-05-24. Retrieved 2023-07-03.