Trusted Media Brands, Inc.
|Founder||DeWitt Wallace and Lila Wallace|
|Country of origin||United States|
|Headquarters location||750 Third Avenue
New York City, New York
|Publication types||Magazines, books|
Trusted Media Brands, Inc. (TMBI), formerly known as The Reader’s Digest Association, Inc., is a visionary, brand-driven multiplatform media company whose portfolio of iconic properties and products include Taste of Home the world's largest circulation food media brand, [http://www.rd.com/ Reader's Digest]; [http://www.familyhandyman.com/ The Family Handyman], America's leading source for DIY; a suite of highly targeted brands including [http://www.birdsandblooms.com/ Birds & Blooms], Country, [http://www.lovethecountry.com/ Country Woman], Farm & Ranch Living and Reminisce; and digital properties which include EnrichU, the Taste Community and Haven Home Media. TMBI reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via social media, magazines and books, and events and experiences.
Founded in 1922 by DeWitt Wallace as The Reader's Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City.
TMBI comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences.
In 1920, media entrepreneur DeWitt Wallace created an idea for a new media property: a monthly periodical that contained one interesting and timely story for each day of the month. Two years later, Volume 1, No. 1, of Reader’s Digest was published, with DeWitt and his wife, Lila Wallace, on the masthead as editors. From the beginning, the Reader’s Digest Association’s business model was different. It bypassed traditional distribution to sell the magazine directly to consumers by mail. It also had a strict no-ads policy to ensure that nothing came between its stories and its readers.
By 1935, the United States circulation of Reader’s Digest had surpassed one million. It later became the first truly international magazine, expanding publishing in the United Kingdom in 1938, creating its first Spanish language edition in 1940, and eventually publishing in 17 languages in 34 countries.
The magazine also adapted its business model to fit the changing media business and to expand into new products. In 1955, rising production costs forced founder DeWitt Wallace to choose between a price increase or selling advertising for the first time. As always, Wallace put his readers first, polling for their opinion. They overwhelmingly preferred advertising. The Reader’s Digest Association also expanded beyond print for the first time. Its first nonprint product line: music collections, followed by books and video.
The Reader’s Digest Association created and acquired a number of new brands to diversify its portfolio. In 1987, it acquired The Family Handyman, the leading DIY lifestyle magazine in North America. In 2002, it acquired Reiman Publications, a leading publisher of cooking, gardening, and country lifestyle magazines and books, including Taste of Home, Birds & Blooms, Reminisce, Country Woman, Country, and Farm & Ranch Living. In 2005, the company launched Every Day with Rachael Ray magazine followed by the acquisition of Allrecipes.com in 2006.
In 2007, the Reader’s Digest Association took bold steps to reorganize in a rapidly changing media landscape. Allrecipes.com was sold to Meredith Corporation at a profit of $109 million. Every Day with Rachael Ray was also sold to Meredith Corporation. Weekly Reader was sold to Scholastic Corporation. The company then purchased the Haven Home Network to fortify its strength in the DIY space. Finally, the Reader’s Digest Association changed its international publishing model, licensing rights to the Reader’s Digest brand in several European countries and South America.
Trusted Media Brands, Inc. was born as the successor to the Reader’s Digest Association and Reiman brands on September 28, 2015. True to its history, it produces content of everlasting value and enriches the lives of its readers.
- Trusted Media Brands, Inc. is home to some of the best-known media brands in the United States, reaching a uniquely engaged audience across multiple digital platforms, social media, magazines, books, music, and events. Brands:
- Reader’s Digest
- Taste of Home
- The Family Handyman
- Taste Ad Network
- Taste of Home Simple and Delicious
- Haven home
- Birds & Blooms
- Country Woman
- Farm & Ranch Living
RD International is composed of RD-owned operations in the Australia Pacific and German regions, as well as Canada. The rest of the international operation is licensed out to partners on a market-by-market basis.
The RD-owned companies and our licensed partners are managed locally with guidance and oversight from a centralized leadership team.
The International operation leverages the legendary marketing, database, and content curation/creation skills, along with an impressive global reach, to build ongoing relationships with customers by offering Reader’s Digest-branded magazines and books, specialty products, and a whole range of third-party products and services that align with their interests.
.tmbi .com, the company's official website