Republic Biscuit Corporation
 | |
| Company type | Private |
|---|---|
| Rebisco | |
| Industry | Food processing |
| Predecessor | England Biscuit Factory (1963-1972) |
| Founded | August 15, 1963 |
| Founder | Jacinto Ng |
| Headquarters | Joy-Nostalg Center, Ortigas Center, Pasig, Philippines |
Area served | Philippines |
Key people | Jacinto Ng (Chairman & CEO) |
| Products | Crackers, cookies, snacks, confectionery |
| Subsidiaries | Suncrest Foods, Inc. SPI Corporation Multirich Food Corporation Pinnacle Foods, Inc. JBC Food Corporation Creamline Dairy Corporation SPI Multimix Corporation |
| Website | www.rebisco.com.ph |
Republic Biscuit Corporation (d/b/a Rebisco) is a Philippine snack food company which has its main office based in Pasig and its main factory based in Quezon City. It was founded in 1963 by Jacinto Ng.[1]
History
Rebisco was founded in August 15, 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in Novaliches, Quezon City.
In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods, Inc. in 1995; Multirich Corporation in 1999; and Pinnacle Foods, Inc. in 2000. In 2003, Rebisco acquired Storck Products, Inc., which previously produced confectionery products under license from August Storck, and later renamed the company as SPI Corporation.
Subsidiaries
- Suncrest Foods, Inc.
- SPI Corporation
- Multirich Food Corporation
- Pinnacle Foods, Inc.
- Creamline Dairy Corporation
- JBC Food Corporation
- SPI Multimix Corporation
Sports
- Creamline Cool Smashers (PVL)
- Rebisco-PSL Manila (2017 Asian Women's Club Volleyball Championship)[2]
Other developments
In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.[3]
References
- ^ "PH Rebisco's founder is top taxpayer for 2014". Rappler. 18 December 2015. Retrieved 18 December 2015.
- ^ Rebisco-PSL coach Francis Vicente keeps modest expectations in Asian Women's Club tilt
- ^ Y&R Philippines wins Rebisco global branding work
External links
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