Ritu Beri
Ritu Beri | |
|---|---|
| File:Ritu Beri, the international fashion designer.jpg | |
| Born | 3 May 1972 (age 45) |
| Nationality | Indian |
| Occupation(s) | fashion designer,
Founder - The Luxury League, Philanthropist |
| Label | Ritu Beri |
| Awards | Chevalier de l'Ordre des Arts et des Lettres by the French Government The Lady of the Order of Civil Merit by the Spanish Government |
Ritu Beri[1] (Hindi: रितु बेरी) (Punjabi: ਰਿਤੂ ਬੇਰੀ) is a New Delhi based international fashion designer.
 | This article contains content that is written like an advertisement. (December 2017) |
She learned the Art of Fashion at the National Institute of Fashion Technology, New Delhi, affiliated to F.I.T. New York in 1990. A Protégé of Francois Lesage, the French embroiderer, Beri launched her label in India in December 1990.
She was the First Asian Designer to head a French fashion brand, Jean-Louis Scherrer,[2] in March 2002.
Recently, she launched The Luxury League,[3] a not-for-profit organisation, to promote creativity & innovation in the luxury industry of India.[4] Ritu Beri was recently appointed Advisor[5] to Khadi & Village Industries Commission (KVIC), a part of the Ministry of Micro, Small & Medium Enterprises, Government of India. She is also associated with USTTAD[6] (Upgrading Skills & Training in Traditional Arts/ Crafts for Development) launched by the Union Ministry of Minority Affairs in 2015.[7]
Personal life
Ritu Beri comes from an Army background. Her father, Col. Balbir Singh Beri, belonged to the elite regt. of the Indian Army ‘THE BRIGADE OF THE GUARDS’, he was commissioned into 3 GUARDS (1 RAJ RIF) and he was an adjutant at IMA, Dehradun. Her mother, Indu Beri, is an entrepreneur & her Brother, Navin Beri, is a businessman.
The designer, in 2004, married Bobby Chadha,[8] who is a pioneer in Corporate Aviation in India. The couple have a daughter, Gia, born in August 2007.
Education
Ritu Beri did her schooling from Many Schools all over India due to her father's army background. She graduated from Lady Shri Ram College after which she went on to study fashion at the National Institute of Fashion Technology (NIFT), New Delhi in 1987. The designer is amongst the first batch of NIFT which included only 25 students. Her final collection at NIFT was titled ‘Maharanis of India’. "Back then fashion was not considered a serious business - it was a plaything for a small elite. It was then that I first understood where I was heading…To be a fashion designer!", says Ritu Beri.[9]
Early career
Ritu Beri launched her label, Lavanya, in December 1990.
In 1992, Liberty, London (Regent Street), bought a consignment, marking her first success in the international arena.[citation needed]
In 1997, she created Ritu Beri Fashion Fraternity (RBFF), as a stepping stone for young designers wanting to launch their brands.[citation needed]
In 1997, Ritu Beri also became the First Indian Designer to be featured in PROMOSTYL's Acuastyl, a magazine which forecasts fashion trends worldwide.[citation needed]
Paris
Ritu Beri was the first Indian designer to present a Couture show in Paris, where she successfully launched her first luxe collection in 1998.[citation needed]
In 2000, Ritu Beri was the first Asian Designer to head a French Fashion House, Jean Louis Scherrer, to design their pret-a-porter collections.[citation needed]
She also presented her first international Ready-to-wear collection, Spring Summer 2001, at the Petit Palais in Paris in 2000.[citation needed]
Her famous couture show in July 2001 at the Buddha Bar in Paris was covered live by Fashion TV.[citation needed]
In July 2006, Ritu Beri presented her 15th show in Paris at the Lido at the Champs Elysees. She also launched her book, ‘Firefly – A Fairytale’ at the show.[citation needed]
Ritu Beri, in 2010, was bestowed the title of Chevalier des Arts et des Lettres (Knight of the Order of Arts and Letters) by the French government.[10]
Publications
She is the author of the 5 books: The Designs of A Restless Mind, The Fire of A Restless Mind, Style File, Firefly - A Fairytale & 101 Ways to Look Your Best.
She wrote the Most Expensive Indian Book,[11] Firefly - A Fairytale. The book was priced at Rs 1 lakh and is published by Ritu Beri herself. The book deals with topics like architecture, history, women and their beauty. It also talks about Ritu Beri's experiences in Paris which were important in shaping her career. François Lesage, the guru of embroidery, has written the foreword to the book. Firefly - A Fairytale was a limited edition of only 100 copies . The book was also sold at the Louis Vuitton flagship store at Champs Elysee in Paris.
On 9 April 2016, Beri launched The Designs of A Restless Mind & The Fire of A Restless Mind.[12] In The Designs of A Restless Mind,[13] Ritu Beri shares her story in stunning pictures & her iconic style. This book is a fashion inspiration & an ode to beauty. The Fire of A Restless Mind[14] carries first hand account of the designer's experiences that she encountered in her effort to create an Indian global Brand.
Clients
Her notable international clients are former US President Bill Clinton, Prince Charles, Nicole Kidman, Hollywood actress Andie MacDowell, Supermodel Laetitia Casta, famous Parisian Socialite Mrs. Lagerdere, Langes Swarovski & The Swarovski family, Elizabeth Jagger, Jerry Hall to name a few.[citation needed]
Her notable Indian clients are Madhuri Dixit, Rani Mukherji, Preity Zinta, Vidya Balan, Sushmita Sen, Shobha De, Dia Mirza, Akshay Kumar, AR Rahman, Rekha, Hema Malini, Hon'ble Minister Smt Sushma Swaraj, Shazia Ilmi, Meenakshi Lekhi, Smt. Najma Heptullah, Parmeshwar Godrej, Shobha De to name a few.[citation needed]
Ritu sells her creations through boutiques in France and a store in New Delhi.[15]
Honours
2016 - The Inspirational Power Brands Glam Award[16]
2014 - The Lady of the Order of Civil Merit by the Spanish Government[17]
2013 - Declared by Tag Heuer as their ‘Link Lady of India’[18]
2013 - Delhi's Most Stylish[19]
2010 - Chevalier de l'ordre des Arts et des Lettres by the French Government[20]
See also
References
- ^ "Ritu Beri". www.rituberi.com. Retrieved 2016-07-28.
- ^ "rediff.com: Ritu Beri takes over at Scherrer". www.rediff.com. Retrieved 2016-07-28.
- ^ Codrops. "The Luxury League". www.theluxuryleague.in. Retrieved 2016-07-28.
- ^ "How Ritu Beri is putting India's luxury labels on the global map". VOGUE India. Retrieved 2016-08-05.
- ^ "Need to make Khadi the fabric of the moment: Ritu Beri - Times of India". Retrieved 2016-08-05.
- ^ "Union Government launches USTAAD Scheme for Traditional Artisans in Varanasi". currentaffairs.gktoday.in. Retrieved 2016-08-05.
- ^ "Ritu Beri is the designer for Indian government's first ever luxury initiative - Born of web". 2016-04-10. Retrieved 2016-08-05.
- ^ "Designer Ritu Beri marries Bobby Chadha". www.indiatraveltimes.com. Retrieved 2016-08-05.
- ^ "Ritu Beri Couture - Timeline | Facebook". www.facebook.com. Retrieved 2016-08-05.
- ^ "Ritu Beri conferred French honour". Deccan Herald. Retrieved 2016-08-05.
- ^ Firefly - A Fairytale
- ^ "Fashion designer Ritu Beri launches two books". 2016-04-10. Retrieved 2016-08-05.
- ^ Beri, Ritu (2016-01-01). The Designs of a Restless Mind (1ST ed.). Limited Edition an Imprint of Academic Foundation. ISBN 9789332703582.
- ^ Beri, Ritu (2016-08-30). The Fire of a Restless Mind (First ed.). Academic Foundation. ISBN 9789332703292.
- ^ "Ritu Beri calls herself 'first idiot' of Indian fashion". Hindustan Times. 12 December 2012. Retrieved 13 December 2012.
- ^ ANI. "Power Brands 2016 launched with special issue of Sunday Indian on Niti Aayog". Retrieved 2016-08-20.
- ^ IANS. "Designer Ritu Beri gets Spain honour". Retrieved 2016-08-05.
- ^ "Launch of the Link Lady in India by TAG Heuer | Watchonista". Retrieved 2016-08-20.
- ^ "So Stylish in Delhi". The Chatterjis Blog. 2013-04-05. Retrieved 2016-08-20.
- ^ "Ritu Beri gets French honour - | Photo1 | India Today |". indiatoday.intoday.in. Retrieved 2016-08-05.