Roopak Saluja

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Roopak Saluja
Roopak Saluja 2016.jpg
Born (1975-07-25) 25 July 1975 (age 42)
New Delhi, India
Education Doon School & INSEAD
Occupation Founder & Chief Executive Officer - The 120 Media Collective & Sooperfly, Media entrepreneur
Spouse(s) Tara Sharma (m. 2007)

Roopak Saluja (born 25 July 1975) is an Indian media businessman and angel investor. He is the founder and chief executive officer of The 120 Media Collective - a communications & content group comprising subsidiaries, Jack in the Box Worldwide, Sniper and Bang Bang Films; and Sooperfly - A new media company that is building content brands direct-to-audiences. He has been featured in Campaign India's A-List of the Most Influential People in India's Advertising, Media & Marketing Industry 2010, 2011, 2012 and 2013.[1]

Early life[edit]

Saluja was born on 25 July 1975, to a Punjabi father and a Nepalese mother. He did his schooling at the Doon School[2] in Dehradun and studied at INSEAD in France and Singapore.


He started his advertising career at 23, in account management at Young & Rubicam Budapest. After that he moved to Ogilvy & Mather Paris to work for Motorola Europe, Middle East and Africa. He quit Ogilvy in 2003 to go to business school at INSEAD.

Bang Bang Films[edit]

In mid-2006, after graduating with an MBA from INSEAD, he set up a company called Bang Bang Films.[3] Bang Bang Films was ranked #2 on AllWorld Network's Top 25 fastest growing companies, across all sectors, in India in 2010.[citation needed]

In July 2013, Bang Bang Films and director Jim Sonzero created a joint venture primarily focused on beauty, lifestyle and storytelling. It first project was a L’Oreal Fall Repair campaign with Bollywood actor Sonam Kapoor, and the company shot another spot for L’Oreal starring Aishwarya Rai.[citation needed]

Bang Bang Films was ranked among the Top 5 Production Houses in India by advertising agency professionals in The Economic Times supplement, Brand Equity's Agency Reckoner 2014 list.[4][5]

Jack in the Box Worldwide[edit]

Jack in the Box Worldwide was set up in 2009 as the content-for-brands arm of Bang Bang Films. It combines content strategy, film, video production and digital media to create customized content for brands across multiple platforms and geographies. It has offices in Mumbai and Delhi.[6]

Roopak is a member of the Indian Angel Network, a group of entrepreneurs who invest in start-up businesses across a variety of sectors and markets. In 2011, CNNGo listed him among 20 people to watch out for in Mumbai.[7]

In 2014, Roopak was featured on Campaign Asia-Pacific's "40 Under 40" list among the region's strategic thinkers, suits, creators and planners.[8][9]

Personal life[edit]

He is a professional trance DJ, and has performed in Europe, South Africa and Thailand, and co-founding and running his own trance label, Procyon Records (Budapest and Paris).[citation needed] He has also acted in Marigold.[citation needed]

He married actress Tara Sharma in November 2007.[10] They have two children together, sons born in 2009 and 2011.


  1. ^ . January 2016  Missing or empty |title= (help)
  2. ^ Makhijani, Design: R. Makhijani / Author: R. "DSOBS". Retrieved 2016-08-26. 
  3. ^ CB (2013-03-18). "Bang Bang Films and Believe Media tie up". Campaign Brief Asia. Retrieved 2013-07-02. 
  4. ^ "BE Agency Reckoner 2014: Nirvana of 'Incredible India' fame is best film production agency - The Economic Times". Retrieved 2016-08-26. 
  5. ^ "BE Agency Reckoner 2014: Nirvana of 'Incredible India' fame is best film production agency - The Economic Times". Retrieved 2016-08-26. 
  6. ^ Samosa, Social (2013-08-14). "Jack in the Box Worldwide Opens Office in New Delhi. Appoints Business Heads for Mumbai and Delhi". Retrieved 2014-03-21. 
  7. ^ Jhunjhunwala, Udita (2011-01-26). "20 people who matter in Mumbai in 2011". CNN Travel. Retrieved 2013-07-02. 
  8. ^ "Campaign Asia-Pacific's 40 under 40 (2014) | Campaign Asia". Retrieved 2016-08-26. 
  9. ^ "40 under 40: Roopak Saluja | Campaign Asia". Retrieved 2016-08-26. 
  10. ^ "Star struck: Simply Mumbai". India Today. 2008-11-14. Retrieved 2013-07-02. 

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