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The Way I Are

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"The Way I Are"
Song

"The Way I Are" is a song by Timbaland, released as the second single from his second album, Timbaland Presents Shock Value. The song features R&B singer Keri Hilson and rapper D.O.E., both of whom are signed to Timbaland's Mosley Music Group label. It was released digitally worldwide in May 2007.

The main synth riff is reminiscent to the one in Salt-N-Pepa's 1987 hit, "Push It". The song is featured in a 2007 McDonald's commercial; it not only plays in the background, but the viewer sees at the beginning a DJ loading the "The Way I Are" record onto a turntable.[citation needed] The song was also featured on Dancing with the Stars when Spice Girls member Melanie Brown performed her freestyle dance to the live band's version of the song with her professional partner, Maksim Chmerkovskiy. The song is on the soundtrack of NBA Live 08 on all consoles. Sky One in Gladiators in Episode 1


Music video

British & American The music video for the song was shot in the City of Salford in Greater Manchester, UK, on May 18, 2007. It was directed by Shane Drake.[2] Drake commented on the video and said:

I like to tell stories with my videos — and Timbaland’s new video is going to be unlike any other. Utilizing the tools of incendiary cinematography and fierce lighting schemes, I plan to sculpt an edgy masterpiece, oozing with style and impact. With each rhythmic pulse and beat we will time crafty edits, sharp as tacks and smooth as steel. This video is going to be an artistic expression of Timbaland's music. As an added element of force and velocity, we will follow Timbaland as he cruises around the city. From the colors, to the wardrobe — to the edits, we will craft a slick masterpiece that defies genre and truly defines cool.[2]

File:TheWayIAreVideo3.PNG
Timbaland and Keri Hilson in the music video for "The Way I Are".

The video version includes an extra verse from Timbaland's brother Sebastian. This verse was added to 'pad out' the song, as the album version of the song has an elongated period of time in which nothing but the beat is played.[3] Though being unusual for American music video productions, the video world premiered and received its first official airing on June 15 on the German music television channel VIVA.

The video also includes three english freestyle football players. A "director's cut" of the video is now on YouTube and it features Timbaland in an black cab and shows him in a more casual perspective. The music video has received over 50 million views on YouTube.

Tracklisting

UK CD Single
  1. "The Way I Are" (Extended Version) (featuring Keri Hilson, D.O.E. & Sebastian)
  2. "The Way I Are" (Timbaland vs. Nephew) (featuring Keri Hilson & D.O.E.)
European CD Single
  1. "The Way I Are" (Radio Edit) (featuring Keri Hilson)
  2. "Give It To Me" (Laugh At Em) Remix (featuring Justin Timberlake & Jay-Z)
  3. "The Way I Are" (Timbaland vs. Nephew) (featuring Keri Hilson & D.O.E.)
  4. "The Way I Are" (Video)
French CD Single
  1. "The Way I Are" (French Version) (featuring Tyssem)
  2. "The Way I Are" (Radio Edit) (featuring Keri Hilson)

Official versions & remixes

  • Album Version (featuring Keri Hilson & D.O.E.) - 2:59
  • Extended/Video Version (featuring Keri Hilson, D.O.E. & Sebastian) - 3:34
  • Radio Edit (featuring Keri Hilson) - 3:19
  • Instrumental - 3:34
  • Japanese Version (featuring Hiromi & WISE) - 3:07
  • French Version (featuring Tyssem)
  • Timbaland vs. Nephew (Remix) (featuring Keri Hilson & D.O.E.)
  • OneRepublic Remix (featuring Keri Hilson & D.O.E.)
  • Jatins Desi Mix (featuring Keri Hilson & D.O.E.)

Chart performance

On the issue date of June 16, 2007, the single debuted on the U.S. Billboard Hot 100 at number seventy-eight. "The Way I Are" eventually peaked at number-three for four non-consecutive weeks, and eventually spent nineteen consecutive weeks inside the top ten. [4] "The Way I Are" has also spent three consecutive weeks at number-one on the U.S. Billboard Pop 100, becoming Timbaland's second number-one on this chart.

In the UK, "The Way I Are" debuted at number eighteen on the UK Singles Chart, and later peaked at number-one for two consecutive weeks, spending a total of twenty-three weeks on the chart. The song has also peaked at number one for five consecutive weeks on the Irish Singles Chart, thanks to its success in the UK, and also peaked at number two for two non-consecutive weeks in New Zealand, and spent a total of twenty-one weeks on the chart. It was ranked as the third-biggest song of 2007 there. The song also peaked at number four in Austria, and number five in Germany, where it is Timbaland's second consecutive top-five hit in both nations. In France, a mix of the song featuring French singer Tyssem was released, and peaked at number two becoming Timbaland's highest peaking single there.

"The Way I Are" peaked at number one on the Canadian Hot 100 and the European Hot 100 Singles Chart, as well as peaking at number one in countries such as Norway and Israel. The song became Timbaland's highest peaking single thus far in the Netherlands where it peaked at number four, until "Apologize" peaked at number-two.

The song became a major hit in Australia where it reached number one, and became Timbaland's first top-ten entry on the ARIA charts (not counting a plethora of collaborations) and also his first number-one single. The single has become so successful that it managed to revive interest in not only Timbaland's album, Timbaland Presents: Shock Value but also his two previous singles "Give It to Me" and "Throw It on Me", with "Give It to Me" re-entering the top 50 and "Throw It on Me" entering the top 50 for the first time.

On the United World Chart, "The Way I Are" peaked at number two, and was at that point Timbaland's most successful single on this chart, until "Apologize" peaked at number one in November 2007.

Chart (2007) Peak
position
Australia ARIA Singles Chart[5] 1
Austria Singles Top 75[6] 4
Belgian National Top 40[7] 2
Brazilian Hot 100[8] 11
Bulgarian National Top 40[6] 1
Canadian Hot 100[6] 1
Danish Top 20[9] 1
Dutch Top 40[6] 3
Euro 200[10] 1
Finnish Singles Chart[6] 4
French Singles Chart[6] 2
German Top 100[6] 5
European Hot 100[11] 1
Indonesian Single Top[12] 1
Irish Singles Chart[6] 1
Israeli Singles Chart[6] 1
Norway Singles Top 20[6] 1
New Zealand RIANZ Singles Chart[6] 2
Polish National Top 50[13] 1
Russian Top 100[14] 5
Sweden Singles Top 60[6] 2
Swiss Singles Top 100[6] 3
Turkish Top 20 Chart[15] 1
UK Singles Chart[6] 1
United World Chart[6] 2
World Top 100 Singles[16] 1
U.S. Billboard Hot 100[6] 3
U.S. Billboard Pop 100[17] 1

¹ "The Way I Are" (Timbaland feat. Tyssem)

Preceded by UK Singles Chart number-one single
July 29, 2007 - August 11, 2007 		Succeeded by
"With Every Heartbeat" by Robyn with Kleerup
Euro 200 number-one single (September 9 2007 - October 7 2007) Succeeded by
Turkish Singles Chart number-one single
August 24 2007 		Succeeded by
Billboard Eurochart Hot 100 number-one single
August 23 2007 		Succeeded by
Preceded by Bulgarian National Top 40 number-one single
August 25 2007
Preceded by Irish Singles Chart number-one single
July 26 2007 - August 23 2007 		Succeeded by
Eurochart Official Top 40 Singles (August 11 2007 - August 25 2007)
Preceded by Canadian Hot 100 number-one single
September 1 2007

Template:Succession box two to one

Preceded by Billboard Hot Dance Airplay number-one single
October 13, 2007 		Succeeded by
Preceded by Australian ARIA Singles Chart number-one single
October 29 2007 - November 5 2007 		Succeeded by

References

  1. ^ "Brazilian site, with the Billboard Hot 100 sales this week". Retrieved September 28. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |accessyear= ignored (|access-date= suggested) (help)
  2. ^ a b 30 (May 15 2007). Shane Drake Set to Direct Timbaland's New Hip Hop Music Video For The Way I Are. OpenPR. Accessed October 4 2007.
  3. ^ 30 (May 20 2007). Timbaland - "The Way I Are" Music Video. KOVideo. Accessed October 4 2007.
  4. ^ "Timbaland and Keri Hilson - The Way I Are: Chart Positions". Retrieved June 13. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |accessyear= ignored (|access-date= suggested) (help)
  5. ^ Top 50 Singles Chart - Australian Record Industry Association
  6. ^ a b c d e f g h i j k l m n o p "Timbaland and Keri Hilson - The Way I Are global chart positions and trajectories". aCharts.us. Retrieved June 30 2007.
  7. ^ Belgian National Top 40
  8. ^ Brazilian Hot 100
  9. ^ hitlisten.nu
  10. ^ Euro 200
  11. ^ Billboard.com - Charts - Singles - European Hot 100 Singles
  12. ^ Official Indonesian Single Top
  13. ^ Polish National Top 50
  14. ^ Основные параметры ротации трека на радиостанциях, работающих в системе TOPHIT.RU
  15. ^ Turkish Airplay Chart
  16. ^ World Top 100 Signles
  17. ^ Billboard.com - Artist Chart History - Timbaland


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