Securitas Direct

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Securitas Direct AB
TypePrivately held Aktiebolag[1]
IndustrySecurity
Headquarters
Area served
Europe, South America
ProductsAlarm services for business customers and consumers[2]
Websitewww.securitasdirect.es

Securitas Direct is a security company based in Malmö, Sweden and active in 16 countries in Europe and South America. Securitas Direct was established in 1988 as part of the Swedish group Securitas AB. Then it turned into an independent company. Hellman & Friedman is currently the main shareholder in the group.[3] It was listed at Nasdaq OMX Stockholm in 2006, when it was distributed to the shareholders of Securitas AB. In 2008, the company was bought by ESML Intressenter AB and delisted.[1][2][4] In 2011, ESML sells Securitas Direct to Bain Capital and Hellman & Friedman.

Becoming Verisure in 2008, the new name of Securitas Direct's consumer branch, the Group operates in 16 countries — Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden, UK, and Argentina, Brazil, Chile and Peru.[5] The brand operates as Securitas Direct in two of the group's most prominent markets, Spain and Portugal, but may eventually change to the Verisure name. The Swedish unit addressing the business segment holds the name Securitas Direct and will not change to Verisure.

In a judgement from April 2015 the district court of Amsterdam, The Netherlands, ruled that the direct canvassing (doorstep selling directly to consumers), with alarm systems and associated multiyear PAC subscriptions, one of the primary commercial practices of Verisure (Securitas Direct), is unlawful towards consumers.[6]

References[edit]

  1. ^ a b "Shareholders". Securitas Direct SA. 2008-10-28. Retrieved 2011-02-24.
  2. ^ a b "Our offer". Securitas Direct. 2008-05-09. Retrieved 2011-02-24.
  3. ^ "Onze geschiedenis". Verisure. August 9, 2017.
  4. ^ "Annual Report 2006" (PDF). Securitas. Archived from the original (PDF) on 2011-10-04. Retrieved 2011-02-24.
  5. ^ http://www.verisure.co.uk/company/history
  6. ^ "Een kudtkoekiewall. Omdat dat moet, van de kudtkoekiewet". daskapital.nl.