Securitas Direct

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Securitas Direct AB
Privately held Aktiebolag[1]
IndustrySecurity
Headquarters
Area served
Europe, South America
ProductsAlarm services for business customers and consumers[2]
Websitewww.securitas-direct.com

Securitas Direct is a security company based in Malmö, Sweden and active in 14 countries in Europe and South America. It was listed at Nasdaq OMX Stockholm in 2006, when it was distributed to the shareholders of Securitas AB. In 2008, the company was bought by ESML Intressenter AB and delisted.[1][2][3] In 2011, ESML sells Securitas Direct to Bain Capital and Hellman & Friedman.

Verisure is the new name of Securitas Direct's consumer branch and the company name in 14 countries - Spain, Sweden, Norway, Finland, Denmark, Belgium, Holland, France, Portugal, Italy, Brazil, Chile, Peru and the United Kingdom.[4]

In the remaining countries the company name is Securitas Direct but will eventually change to Verisure. The Swedish unit addressing the business segment holds the name Securitas Direct and will not change to Verisure.

In a judgement from April 2015 the district court of Amsterdam, The Netherlands, ruled that the direct canvassing (doorstep selling directly to consumers), with alarm systems and associated multiyear PAC subscriptions, one of the primary commercial practices of Verisure (Securitas Direct), is unlawful towards consumers.[5]

References[edit]

  1. ^ a b c "Shareholders". Securitas Direct SA. 2008-10-28. Retrieved 2011-02-24.
  2. ^ a b "Our offer". Securitas Direct. 2008-05-09. Retrieved 2011-02-24.
  3. ^ "Annual Report 2006" (PDF). Securitas. Archived from the original (PDF) on 2011-10-04. Retrieved 2011-02-24.
  4. ^ http://www.verisure.co.uk/company/history
  5. ^ "Een kudtkoekiewall. Omdat dat moet, van de kudtkoekiewet". daskapital.nl.