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|Former names||Holiday Reno|
|Address||1 South Lake Street|
|Town or city||Reno, Nevada|
|Opened||April 18, 2011|
Holiday Reno opened in 1956 as a non-gaming hotel. Within a year of its opening, poor performance resulted in the addition of gaming. At the end of October, 1998, after over 40 years in business, Holiday Reno closed. Shortly after the old Holiday closed, it was purchased by California investor Barney Ng, who planned to remodel the old building by completely gutting the structure and then rebuilding and expanding on it, at a cost of US$16-$20 million, transforming the structure and adding an all suite floor, an additional wing to the tower, a larger casino, dining venues, a large spa, and an entrance with a clock tower. The hotel opened on July 31, 2001 with 500 employees.
After years of financial struggle, Siena Reno closed down on October 21, 2010.
It was decided by creditors to auction the hotel off and that was done on November 10, 2010. A group of investors from various locations around the country including Reno with hospitality experience called "Grand Siena, LLC" purchased the property for $3.9 million.
Grand Siena, LLC invested $5 million into refurbishing Siena Reno, including remodeled rooms, a redesigned casino, new restaurants and entertainment venues and a revamped spa. They claimed the hotel was positioned to rank as a 4 or 5 diamond resort. The newly revamped Siena Reno opened on April 18, 2011.
The new owners of the boutique resort say they have replaced much of the old Italian theme with an aggressive-contemporary theme using lots of marble, LED lighting, and imported artwork. They say the new facility will cater to a more mature audience with less emphasis on loud nightlife.
In May 2015, Grand Siena, LLC agreed to sell Siena Reno. The undisclosed buyer planned to renovate the property and partner with a well-known hotel brand. The casino closed on June 30, 2015, amid speculation that the new owner would operate the Siena as a non-gaming property.
- "Listing of Financial Statements Square Footage". Nevada Gaming Control Board. Retrieved March 16, 2015.
- Kling, Dwayne. The Rise of the Biggest Little City: An Encyclopedic History of Reno Gaming 1931-1981. ISBN 0-87417-340-X.
- "Reno's Heritage". Nevada Outpost. 19 October 1998. Retrieved 11 November 2009.
- "Siena Hotel and Casino changing hands again". KOLO-TV. Reno, NV. AP. May 5, 2015. Retrieved 2015-05-05.
- Bill O'Driscoll (June 30, 2015). "Siena closes casino; word awaits on new owner". Reno Gazette-Journal. Retrieved June 30, 2015.
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