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I've reverted this edit [1]. Although I sympathise with the boy and am glad that people have donated around £2000 to him so far, this is a fleeting story that will last for a single 24 hour news cycle and be gone, and so doesn't warrant addition to the article. That the independently owned store happens to be a Londis branded franchise shop is incidental to the story. It's only mentioned once in the body of the referenced DM news article itself, the other times are in a photo as a label and a multi-heading summary as a label of the shop name. According to the Wikipedia article Londis are a symbol brand and so don't own shops or pay staff working in them, and so wouldn't have directly had anything to do with this incident. The shop is owned by an individual, who made individual decisions; it's not owned by Londis and they didn't make the decisions. All other news stories about this incident also state the name of the shop because it's the label on the front of the shop, not because it's a non-incidental part of the story. The article also labels the location as being in Canterbury, but this wouldn't belong in the Cantebury article in a section about the controversies of Canterbury. For the record I don't have any past, current or future relationship with Londis and I try to avoid going in them Year Zero is a concept (talk)