Talk:Psychographics

Psychographics has been used and "known about" long before 2016 US elections. For instance, the Canadian Tourism Commission, as it was called then, back in 2010-2011 released its EQ (C) methodology for increasing visitor numbers. It is a piece of genius and was based on - as it identified itself - psychographics.

As well, the big department stores have used psychographics for yonks before that as a determinent for how they set up their shops.... where shelves would go, which section would be at the front of the store, which in the middle, and at the back (eg: lots had perfume sections at the front). They are finessing their shop layouts all the time, using psychographics to help them. — Preceding unsigned comment added by 220.235.22.93 (talk) 05:57, 20 August 2019 (UTC)

He he

There's something wrong with the first 10 words of this sentence. I'd correct it, but I don't know what's intended. Thanks. JMD

It only relates to one form not two as geo-demographic which would relate to the geographical spread of different age groups across the UK for example.

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The traditional definition of the "Baby Boom Generation" has been the subject of much criticism[by whom?] because it is based on demographic variables where it should be based on psychographic variables[citation needed]. While all other generations are defined by psychographic variables, the Boomer definition is based on a demographic variable: the fertility rates of its members' parents.

err, War generation, Generation X, Y & Z are all based on when you were born (Though do vary depending on country), so why not Baby Boom Generation. Seems someone has issue with the term Baby Boom Generation. 81.171.236.212 (talk) 12:49, 9 January 2012 (UTC)

Repeats Content on the Page 'Market Segmentation'

This page repeats material covered adequately on the page devoted to Market Segmentation. Instead of exploring pyschographics in detail, the discussion on this page goes off onto various tangents - it spends more time telling us what psychographics is not, rather than telling us what it is.

There are conceptual problems too - generational segments do not rely on demographics as this page suggests and, pyschographics are not an equivalent to culture. It would be helpful if these basic terms were used correctly.

This page could do some or all of the following

• explain the methods and statistical algorithms used to carry out pychographics
• give examples of psychographic segmentation analyses and profiles
• discuss what types of organisations use this technique as well as other relevant issues
• discuss the pros and cons of this method.

Unless, this page intends to drill down and provide an in-depth discussion of psychographics, there is no value in repeating content found elsewhere. If it is to be relocated to a dictionary, it would need cleaning up.

I think that this page should be deleted entirely OR relegated to a glossary or dictionary of terms.

My preference would be deletion in its entirety. There are far too many problems here - creating too many challenges for anyone trying to rectify it. Frankly, it would be far easier to start from scratch than to try and fix this up.

BronHiggs (talk) 09:42, 18 October 2016 (UTC)

Your model of "easier" leaves something to be desired. What you mean is "easier for a suitably equipped person with the time and inclination to volunteer the effort". But any such person who chances along is already free to blank the existing text in large swaths, without deletion followed by pumpkin patch vigilance awaiting a Great Pumpkin. I hereby second that there is a lot wrong with the present article. Oh Great Pumpkin, fire away!

In software development, a blank-slate rewrite is generally considered naive. Better to retain the present implementation, and refactor prudently, if for no other reason than as a monument to prior folly.

And to the previous editor: thank you for your well-intentioned contribution, be it however much a rough start. I, too, made shaky contributions long ago. — MaxEnt 18:55, 16 October 2017 (UTC)

Page name

Naming this page after the adjectival form is simply outrageous. — MaxEnt 18:55, 16 October 2017 (UTC)

Wiki Education assignment: Digital Communication

This article was the subject of a Wiki Education Foundation-supported course assignment, between 17 January 2023 and 17 March 2023. Further details are available on the course page. Student editor(s): MizuAzul (article contribs). Peer reviewers: Cblack1298, Baileighkat, DemonsandLions.

— Assignment last updated by Jamie.green-2 (talk) 18:17, 9 March 2023 (UTC)

I added some of my edits to the live article.

I am also thinking about adding the following sub section on Uses.

Psychographics is utilized in the field of marketing and advertising to understand the preferences of consumers and to predict behavior. Private research companies conduct psychographic research using proprietary techniques. For example, VALS is a proprietary framework created by Strategic Business Insights that separates US adults into eight distinct types by evaluating their motivations and resources to understand anticipated consumer behavior. Psychographics is often used for market segmentation and improved target marketing. (graphic)

Psychographic segmentation is also applied to other fields and across cultures in order to understand motivations and behavior including healthcare, politics, tourism and lifestyle choices. MizuAzul (talk) 02:19, 13 March 2023 (UTC)

Should delete some of the sections of this article that do not have any references? I want to respect other's prior work. MizuAzul (talk) 02:25, 13 March 2023 (UTC)

References