This article must adhere to the biographies of living persons (BLP) policy, even if it is not a biography, because it contains material about living persons. Contentious material about living persons that is unsourced or poorly sourcedmust be removed immediately from the article and its talk page, especially if potentially libellous. If such material is repeatedly inserted, or if you have other concerns, please report the issue to this noticeboard.
If you are a subject of this article, or acting on behalf of one, and you need help, please see this help page.
Would somebody care to advise us what informed etiquette is in such matters? Trafford09 (talk) 09:54, 4 October 2013 (UTC)
Viscount is the correct title upon formal usage. It is a title of nobility and was handed to the Rothermere family in 1910; unto The 4th Viscount'sgreat-grandfather (as mention in the cited BBC website above) who was made a Baron by King George V and then 1st Viscount in 1919 after working for David Lloyd George's government. As it is a hereditary title, officially viscount is the proper notation to use here. Although, I believe the current viscount prefers to reserve this title only when mentioning his great-grandfather as a sign of respect. As all nobility in the UK are also members of the peerage system, they are well within their right to exercise their ability to frequent the House of Lords; as this is the case, Lord is also correct. So because viscount is reserved (in informal terms) in memorial to the 1st viscount, Lord Rothermere should be used in respect to articles and referencing to Daily Mail and General Trust and its affiliates. So, formal=Viscount and informal=Lord...
Hon. Harold Alfred Vyvyan St George Harmsworth (1894–1918) is listed as one of the holders of the title Viscount Rothermere (1919). Didn't Esmond directly succeed his father on the latter's death in 1940? This one, who died in 1918, sounds like one of Esmond's elder brothers, who were both killed in the First World War. Valetude (talk) 17:23, 23 September 2016 (UTC)