Talk:Viscount Rothermere

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Viscount or Lord[edit]

The article's title is currently Viscount Rothermere, however the subject seems perhaps more usually referred to as Lord Rothermere. 2 examples of the latter are:

Would somebody care to advise us what informed etiquette is in such matters? Trafford09 (talk) 09:54, 4 October 2013 (UTC)

Viscount is the correct title upon formal usage. It is a title of nobility and was handed to the Rothermere family in 1910;[1] unto The 4th Viscount's great-grandfather (as mention in the cited BBC website above) who was made a Baron by King George V and then 1st Viscount in 1919 after working for David Lloyd George's government. As it is a hereditary title, officially viscount is the proper notation to use here. Although, I believe the current viscount prefers to reserve this title only when mentioning his great-grandfather as a sign of respect. As all nobility in the UK are also members of the peerage system, they are well within their right to exercise their ability to frequent the House of Lords; as this is the case, Lord is also correct. So because viscount is reserved (in informal terms) in memorial to the 1st viscount, Lord Rothermere should be used in respect to articles and referencing to Daily Mail and General Trust and its affiliates. So, formal=Viscount and informal=Lord...
...Also this means the DMGT template (above) should be moved from this page to Jonathan Harmsworth, 4th Viscount Rothermere seeing as he is the current chairman.Døddmeïßter47™ 11:29, 4 October 2013 (UTC)

Thanks, Doddmeister47, for a very helpful and well-explained (+prompt!) answer. Trafford09 (talk) 11:40, 4 October 2013 (UTC)


  1. ^ "Royal Honours". London Gazettte. Retrieved 4/10/2013.  Check date values in: |access-date= (help)