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IndustryVideo Advertising
FoundersZvika Netter
Tal Chalozin
Zack Zigdon
HeadquartersNew York, NY,
United States
Area served
Key people
Zvika Netter, CEO
Tal Chalozin, CTO
Zack Zigdon, MD International
Beth-Ann Eason, President
ServicesVideo advertising distribution and management
Number of employees

Innovid is a video marketing platform.

More than 220 brands currently[when?] work with Innovid for video marketing [1]

Innovid is media agnostic and not involved in the media buying process at all. This allows Innovid to deliver unbiased reporting and analytics back to marketers.[2]

Headquartered in New York City, the company has additional offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv.

Corporate history[edit]

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.[3] Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,[4] Craig Mundie, and Wikipedia co-founder Jimmy Wales.[5]

In 2008, Innovid raised $3 million from Genesis Partners in a Series A round.[6]

As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.[7]

In November 2017, the company announced a deal to acquire Taykey, a Tel Aviv-based company focusing on real-time, automatic ad targeting software.[8][9][10]


Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers.

Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps[11] and allow viewers to easily subscribe to specific channels with a click of the remote.[12]

In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns.[13] Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics.[14] In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns.[15] In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.[16]

MODI Media, the advanced TV arm of GroupM and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics.[17]


  1. 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter[18]
  2. 2010 World Economic Forum Tech Pioneers: Tal Chalozin[19]
  3. 2011 Streaming Media 100 Companies That Matter Most in Online Video[20]
  4. 2012 Digiday Video Awards Best Video Technology Innovation[21]
  5. 2014 Digiday Video Awards Best In-Stream Video Ad[22]
  6. 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[23]
  7. 2015 Crain’s Best Places to Work in NYC[24]
  8. 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[25]
  9. 2015 AdAge's Best Places to Work[26]
  10. 2016 Inc. Magazine's Best Workplaces[27]
  11. 2016 Multichannel News' 40 Under 40[28]
  12. 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason[29]
  13. 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad[30]
  14. 2016 Crain Communications Best Places To Work in New York City[31]
  15. 2016 Los Angeles Business Journal Best Places To Work in Los Angeles[32]


US Patent No. 8745657 Inserting interactive objects into video content

External links[edit]


  1. ^ Ha, Anthony (December 23, 2015). "Video Ad Startup Innovid Raises $27.5M". TechCrunch. Retrieved July 21, 2016.
  2. ^ Richmond, Will (January 26, 2016). "Interview with Innovid's CEO and Co-founder, Zvika Netter". Videonuze. Retrieved July 25, 2016.
  3. ^ Tsipori, Tali (April 2, 2016). "Innovid rises as television tumbles". Globes. Retrieved July 21, 2016.
  4. ^ Schenker, Jennifer L. (May 16, 2008). "Israel's Garage Geeks Gather to Hear Google's Brin". Businessweek. Archived from the original on May 20, 2008. Retrieved July 25, 2016.CS1 maint: BOT: original-url status unknown (link)
  5. ^ Shamah, David (January 20, 2011). "Seeking great tech ideas? Check the garage". Israel21c. Retrieved April 28, 2016.
  6. ^ Hendrickson, Mark (March 4, 2008). "Innovid Preparing Technology for Placing Interactive Virtual Items into Videos". TechCrunch. Retrieved April 28, 2016.
  7. ^ "Innovid Raises $27.5 Million in Funding". Tech News Today. December 24, 2015. Retrieved April 28, 2016.
  8. ^ Ha, Anthony (30 November 2017). "Innovid acquires Taykey to provide more data to video advertisers". TechCrunch. Oath Inc. Retrieved 30 November 2017.
  9. ^ "Europe's hottest startup capitals: Tel Aviv". Wired.
  10. ^ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
  11. ^ Perez, Sarah (June 18, 2015). "Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch". TechCrunch. Retrieved July 25, 2016.
  12. ^ Ungerleider, Neal (January 25, 2016). "Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising". Fast company. Retrieved July 25, 2016.
  13. ^ Andrews, Robert (April 4, 2016). "Innovid Measures Snapchat's Vertical Videos For Brands". Beet.TV. Retrieved April 28, 2016.
  14. ^ Johnson, Lauren (April 18, 2016). "Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram". Adweek. Retrieved April 28, 2016.
  15. ^ Johnson, Lauren (June 17, 2016). "Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing". Adweek. Retrieved July 25, 2016.
  16. ^ "Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens". The Drum. Retrieved 2016-12-29.
  17. ^ Lafayette, Jon (May 26, 2016). "Modi Media Using Innovid to Measure OTT Campaigns". Broadcasting & Cable. Retrieved July 25, 2016.
  18. ^ Stewart, Catrina. "Tech Pioneers Who Will Change Your Life". TIME. Retrieved April 28, 2016.
  19. ^ "Embracing Disruption: Redesigning the Future" (PDF). World Economic Forum. Retrieved April 28, 2016.
  20. ^ Schumacher-Rasmussen, Eric. "The List of the 100 Companies that Matter Most in Online Video". Retrieved April 28, 2016.
  21. ^ Schnitzer, Erika (December 14, 2012). "Dollar Shave Club: Digiday's Best Video Ad Campaign". Digiday. Retrieved April 28, 2016.
  22. ^ Wallace, Caitlin (February 6, 2014). "GE Wins Best in Show at Digiday Video Awards". Digiday. Retrieved April 28, 2016.
  23. ^ "2014 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  24. ^ "Best Places to Work 2015". Crain's New York Business. Retrieved April 28, 2016.
  25. ^ "2015 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  26. ^ "Ad Age's Best Places to Work 2015". AdAge. November 16, 2015. Retrieved April 28, 2016.
  27. ^ "The 50 Best Places to Work in 2016". Inc. Retrieved July 21, 2016.
  28. ^ Gibbons, Kent (July 6, 2016). "MCN Names '40 Under 40' Class of 2016". Multichannel News. Retrieved July 21, 2016.
  29. ^ "2016 Stevie Award Winners". Retrieved April 5, 2017.
  30. ^ "2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing". IAB. Retrieved April 5, 2017.
  31. ^ "Crain's unveils the 100 Best Places to Work in New York City in 2016". Retrieved April 5, 2017.
  32. ^ "Los Angeles Business Journal Best Places to Work". Retrieved April 5, 2017.