Techniques d'Avant Garde

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TAG Group (Holdings) S.A.
Company typePrivate
IndustryAviation, Motorsports, Hospitality
Founded1977 (1977)
FounderAkram Ojjeh
Area served
Footnotes / references

TAG Group (Holdings) S.A. is a private holding company based in Luxembourg City, Luxembourg. The name 'TAG' is an acronym of Techniques d'Avant Garde. The company generates revenue through its various subsidiaries that offer products and services in the business aviation, motorsports, hospitality, consumer products and real estate industries.


TAG was formed in 1977 by Akram Ojjeh and was, until his death, led by Chief Executive Officer Mansour Ojjeh, the son of the founder.[1]

In 1985, TAG Group (Holdings) S.A. purchased Swiss watchmaker Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales. LVMH purchased the TAG Heuer subsidiary in 1999 for US$740 million.[2] TAG Group is now primarily a holding company for Ojjeh's shareholdings in TAG Aviation and McLaren Group.



Bombardier Challenger 300 business jet
Boeing 757-200
TAG Aviation headquarters building in Meyrin, Switzerland

TAG Aeronautics was the distributor of Bombardier aircraft in the Middle East until January 2016. TAG Aviation SA is the Dealer for the HondaJet business aircraft in Northern Europe.

Based in Geneva, Switzerland, TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is the American aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the US. In late 2007 AMI Jet Charter's air carrier certificate was revoked by the FAA due to alleged operational control violations. However, there is ongoing speculation the FAA had other motives other than operational control.[citation needed] The company now operates solely as a broker of aircraft. In August 2016, TAG Aviation signed a partnership with Stratajet to offer its customers TAG's fixed base operator (FBO) services as part of their booking options.

TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which owns the freehold on Farnborough Airport southwest of London in the United Kingdom. The freehold was bought from the UK MOD Ministry of Defence in 2007 following the previous 99 lease agreement signed in 1999. In 2018, the CAA's decision to grant TAG's application for large controlled zones in a large swathe of airspace near Farnborough was to be investigated by the All-Party Parliamentary Group (APPG) on General Aviation. [3]


TAG as a Formula One engine manufacturer
Formula One World Championship career
First entry1983 Dutch Grand Prix
Last entry1987 Australian Grand Prix
Races entered68
Constructors' Championships2 (1984, 1985)[note 1]
3 (1984, 1985, 1986)[note 2]
Race victories25[note 3]
Podiums54[note 4]
Points405.5[note 7]
Pole positions7[note 5]
Fastest laps18[note 6]

TAG sponsored Formula One team Williams during the early 1980s, covering the period when team drivers Alan Jones and Keke Rosberg won the 1980 and 1982 World Championships respectively. During the 1983 season, Mansour Ojjeh had a meeting with McLaren team boss Ron Dennis, who offered Ojjeh the chance of not just a sponsorship deal but having part ownership of McLaren. Ojjeh agreed and the McLaren relationship continues to this day, with the TAG Group currently owning 14% of McLaren Group.[4] Consequently TAG also has stakes in McLaren Group's subsidiaries. McLaren's most famous companies include McLaren Racing and McLaren Automotive.

Formula One engine results[edit]

(key) (results in bold indicate pole position; results in italics indicate fastest lap)

Year Entrant Chassis Engine Tyres Drivers 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Points WCC
1983 Marlboro McLaren International McLaren MP4/1E TAG (Porsche) TTE PO1 1.5 V6 t M BRA USW FRA SMR MON BEL DET CAN GBR GER AUT NED ITA EUR RSA 0 NC
Austria Niki Lauda Ret Ret Ret 11
United Kingdom John Watson Ret Ret DSQ
1984 Marlboro McLaren International McLaren MP4/2 TAG (Porsche) TTE PO1 1.5 V6 t M BRA RSA BEL SMR FRA MON CAN DET DAL GBR GER AUT NED ITA EUR POR 143.5 1st
Austria Niki Lauda Ret 1 Ret Ret 1 Ret 2 Ret Ret 1 2 1 2 1 4 2
France Alain Prost 1 2 Ret 1 7 1 3 4 Ret Ret 1 Ret 1 Ret 1 1
1985 Marlboro McLaren International McLaren MP4/2B TAG (Porsche) TTE PO1 1.5 V6 t G BRA POR SMR MON CAN DET FRA GBR GER AUT NED ITA BEL EUR RSA AUS 90 1st
Austria Niki Lauda Ret Ret 4 Ret Ret Ret Ret Ret 5 Ret 1 Ret DNS Ret Ret
United Kingdom John Watson 7
France Alain Prost 1 Ret DSQ 1 3 Ret 3 1 2 1 2 1 3 4 3 Ret
1986 Marlboro McLaren International McLaren MP4/2C TAG (Porsche) TTE PO1 1.5 V6 t G BRA ESP SMR MON BEL CAN DET FRA GBR GER HUN AUT ITA POR MEX AUS 96 2nd
France Alain Prost Ret 3 1 1 6 2 3 2 3 6 Ret 1 DSQ 2 2 1
Finland Keke Rosberg Ret 4 5 2 Ret 4 Ret 4 Ret 5 Ret 9 4 Ret Ret Ret
1987 Marlboro McLaren International McLaren MP4/3 TAG (Porsche) TTE PO1 1.5 V6 t G BRA SMR BEL MON DET FRA GBR GER HUN AUT ITA POR ESP MEX JPN AUS 76 2nd
France Alain Prost 1 Ret 1 9 3 3 Ret 7 3 6 15 1 2 Ret 7 Ret
Sweden Stefan Johansson 3 4 2 Ret 7 8 Ret 2 Ret 7 6 5 3 Ret 3 Ret
  • – Driver did not finish the Grand Prix, but was classified as he completed over 90% of the race distance.
  • – Half points awarded as less than 75% of the race distance was completed.


Other areas of business include advanced technology, real estate and consumer products.[citation needed]


  1. ^ All Constructors' Championships achieved by Porsche-built engines.
  2. ^ All Drivers' Championships achieved by Porsche-built engines.
  3. ^ All race victories achieved by Porsche-built engines.
  4. ^ All podiums achieved by Porsche-built engines.
  5. ^ All pole positions achieved by Porsche-built engines.
  6. ^ All fastest laps achieved by Porsche-built engines.
  7. ^ All points scored by Porsche-built engines.


  1. ^ a b Business Week 2012.
  2. ^ CNN Money 1999.
  3. ^ Flyer: Farnborough airspace decision provokes parliamentary inquiry
  4. ^ Benson, Andrew (2018-05-21). "McLaren: Michael Latifi becomes 10% shareholder with £200m investment". BBC. Retrieved 2018-05-21.
  • "Company Overview of TAG Group (Holdings) S.A." Bloomberg L.P. 2012. Archived from the original on 2013-06-02. Retrieved 2012-05-22. TAG Group (Holdings) S.A. was founded in 1977 and is based in Luxembourg, Luxembourg.
  • "TAG accepts LVMH bid". Cable News Network. 1999-09-13. Archived from the original on 2012-02-06. Retrieved 2012-05-22. ...TAG Heuer...said it would recommend a $740 million cash offer for all its shares by the French luxury goods company LVMH Moet Hennessy.

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