Ten Out of 10

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Ten Out of 10
10CC ten.jpg
Studio album by
Released27 November 1981; June 1982 (US version)
Genre
Length44:32 (UK release)
LabelWarner Bros./Mercury Records
ProducerEric Stewart, Graham Gouldman
10cc chronology
Look Hear?
(1980)
Ten Out of 10
(1981)
Windows in the Jungle
(1983)
Singles from Ten Out of 10
  1. "Les Nouveaux Riches" b/w "I Hate to Eat Alone"
    Released: Feb 1981
  2. "Don't Turn Me Away" b/w "Tomorrow's World Today"
    Released: Nov 1981
  3. "The Power of Love" b/w "You're Coming Home Again"
    Released: Mar 1982
  4. "Run Away" b/w "Action Man in Motown Suit"
    Released: Jul 1982
  5. "We've Heard It All Before" b/w "Overdraft in Overdrive"
    Released: Oct 1982
Professional ratings
Review scores
SourceRating
Allmusic4/5 stars[1]

Ten Out of 10 is the eighth studio album by 10cc. It was released in two different versions for the European and American markets in November 1981 and June 1982 respectively.

Overview[edit]

After two albums of 10cc as a sixpiece lineup Ten Out of 10 was a return to the core duo of Graham Gouldman and Eric Stewart with all other contributors taking a role of session musicians, despite the fact that the album featured two of the musicians used on the band's previous album, 1980s Look Hear?: drummer Paul Burgess on all but three tracks and guitarist and singer Rick Fenn on two tracks. Other session musicians included pianist Vic Emerson of Sad Café, who also joined 10cc on tour. The album credits resulted in identification of Gouldman and Stewart only as "Graham" and "Eric" like on previous albums with other musicians credited by full name after the contributions of the former. The only band member photos on the album were those of Gouldman and Stewart.

The album marked the first involvement with 10cc by American singer-songwriter Andrew Gold. Gouldman said the band's label in the U.S., Warner Bros. Records wanted more of an American flavour to the album:

They were keen for us to work with an American producer or writer. Well, we hadn't had any big success since '78, and we wanted to get hot again. When they suggested Andrew Gold, I was over the moon. I'd always adored his work, and I reckoned he would be a kindred spirit ... I felt really we needed some new blood, but it didn't work out. Andrew was doing so much stuff in America that it just wasn't practical, although he really wanted to do it."[2]

Gold was invited to record with the band by Lenny Waronker, head of A&R at Warners. He explained:

He was of the opinion that, although the album was very strong, it might benefit the US audience to have a few additional cuts tailored more for the American ear. As he knew I was an Anglophile, we might hit it off well. Soon I was in the UK, co-writing and co-producing three tracks for the album, which was a blast to do and turned out very well.

Andrew Gold was also invited to join the band, but declined because of other commitments:

During the course of my three-week stay, Eric, Graham and I fell in love, as it were, and soon they asked me to join the band, which was an extremely exciting offer. For various reasons, which now seem dumb to me, and after great consideration, I demurred in favour of pursuing my own career and returned to America.[2][3]

Recording was split between the band's two studios, Strawberry Studios South at Dorking, Surrey, and Strawberry Studios North at Stockport, Greater Manchester.

Cover design for the album was made by Visible Ink Ltd, which also created the cover for ABC's The Lexicon of Love (1982).

Release and reception[edit]

The album was released in two variations: original 1981 edition for all the markets except US and later 1982 version exclusively for the US. The US edition of the album included three new compositions co-written by Andrew Gold ("The Power of Love", "We've Heard It All Before", "Run Away"), "Tomorrow's World Today" which was originally a b-side to "Don't Turn Me Away" single and a different mix of "Memories". The new songs replaced "Action Man in Motown Suit", "Listen with Your Eyes", "Lying Here with You" and "Survivor".

The album was preceded by the singles "Les Nouveaux Riches" b/w "I Hate to Eat Alone" (UK only release) and "Don't Turn Me Away" b/w "Tomorrow's World Today" (except US). "Memories" b/w "Overdraft in Overdrive" was later released in The Netherlands and Australia only. It was also scheduled for UK release in February 1982[4] but eventually substituted with "The Power of Love" a month later. New compositions recorded with Andrew Gold were all released as singles in 1982: "The Power of Love" b/w "You're Coming Home Again" (released with "Action Man in a Motown Suit" as the B-side in some countries), "Run Away" b/w "Action Man in a Motown Suit", "We've Heard It All Before" b/w "Overdraft in Overdrive" (UK only release).

Ten Out of 10 failed to chart in the UK and despite the revisions to the album made for the North American market, it did not chart in the US either. Like the previous 10cc album Look Hear?, Ten Out of 10 performed better in Europe and Canada. The single "Don't Turn Me Away" was a Top 40 hit in Canada, reaching #38, while "Run Away" managed to peak at #50 in the UK, the first band's charting single since "Dreadlock Holiday" in 1978.

Gouldman later admitted that greater involvement by Gold might have lifted the band's early 1980s output from its mediocrity:

We should either have tried to change direction, which we didn't, or got someone else in the band, which we almost did. The albums weren't really bad, there was always the integrity, and the production values, but in retrospect, I find them rather dour, rather lacklustre. That's why I thought we should have got someone else in, to kick us up the arse. We didn't see what was going on around us, maybe we should have got a producer at that point."[2]

Following Ten Out of 10, the band ended its stint with Warner Bros. Records. Their following release, Windows in the Jungle (1983), would be released on Mercury Records.

The album was reissued on CD in Japan in 2006 with original UK tracklisting adding the US version tracks, b-sides and single versions as bonus tracks. It was reissued in the SHM-CD format in 2008 (again a Japanese exclusive release) in 2008. Both the 2006 and 2008 reissues were packaged in mini-LP replica artwork.

On 25 August 2014 the album finally received a UK release featuring the same track listing as the 2006 deluxe edition but packaged in a jewel box with a booklet. The 2014 version was mastered by Andy Pearce. The album received a U.S. release on CD the following week of 2 September 2014.

Track listings[edit]

UK version[edit]

Mercury – 6359 048[5][6]

Side one
No.TitleWriter(s)Lead vocalsLength
1."Don't Ask"Graham GouldmanGouldman4:02
2."Overdraft in Overdrive"Eric Stewart, GouldmanGouldman3:24
3."Don't Turn Me Away"StewartStewart5:03
4."Memories"Stewart, GouldmanStewart4:31
5."Notell Hotel"Stewart, GouldmanStewart4:56
Side two
No.TitleWriter(s)Lead vocalsLength
6."Les Nouveaux Riches"StewartStewart5:11
7."Action Man in Motown Suit"Stewart, GouldmanGouldman and Stewart4:45
8."Listen with Your Eyes"Stewart, GouldmanStewart3:10
9."Lying Here with You"GouldmanStewart3:22
10."Survivor"Gouldman, StewartGouldman5:46

US version[edit]

Warner Bros. Records – BSK 3575[7][8]

Side one
No.TitleWriter(s)Lead vocalsLength
1."Don't Ask"GouldmanGouldman4:01
2."The Power of Love"Stewart, Gouldman, Andrew GoldStewart and Gouldman4:14
3."Les Nouveaux Riches"StewartStewart5:12
4."Memories" (US Mix)Stewart, GouldmanStewart4:27
5."We've Heard It All Before"Stewart, Gouldman, GoldGouldman and Stewart3:48
Side two
No.TitleWriter(s)Lead vocalsLength
6."Don't Turn Me Away"StewartStewart5:03
7."Notell Hotel"Stewart, GouldmanStewart4:56
8."Overdraft in Overdrive"Stewart, GouldmanGouldman3:22
9."Tomorrow's World Today"GouldmanGouldman3:14
10."Run Away"Stewart, Gouldman, GoldStewart4:07

Bonus tracks on the 2006 CD reissue[edit]

No.TitleWriter(s)Lead vocalsLength
11."The Power of Love"Stewart, Gouldman, GoldStewart and Gouldman4:11
12."Memories (U.S. mix)"Stewart, GouldmanStewart4:28
13."We've Heard It All Before"Stewart, Gouldman, GoldGouldman and Stewart3:37
14."Tomorrow's World Today"GouldmanGouldman3:10
15."Run Away"Stewart, Gouldman, GoldStewart4:02
16."Les Nouveaux Riches (Single Mix)"StewartStewart4:47
17."You're Coming Home Again"StewartStewart4:29

Personnel[edit]

10cc
  • Eric Stewart – lead vocals, synthesiser, guitars, bass, slide guitar, pianos, percussion, synthesiser strings, rock snare
  • Graham Gouldman – lead vocals, bass, guitars, percussion, double bass, sitar
  • Rick Fenn – guitars, fretless bass, backing vocals ("Don't Ask" and "Action Man in Motown Suit" only)
  • Vic EmersonSynclavier, string synthesiser, piano, electric piano, bass ("Don't Ask", "Lying Here with You", "Survivor" and "Tomorrow's World Today" only)
  • Paul Burgess – drums, percussion (except "Lying Here with You", "Survivor" and "Run Away")
with
  • Marc Jordan – organ, piano, backing vocals, electric piano ("Don't Ask" and "Action Man in Motown Suit" only)
  • Lenni Crookes – sax on "Don't Turn Me Away"
  • Simon Phillips – drums on "Survivor" and "Tomorrow's World Today"
  • Keith Bessey – maracas on "Survivor"
  • Andrew Gold – vocals, bass, guitar, piano, electric piano, synthesiser, vocoder, percussion ("The Power of Love", "We've Heard It All Before" and "Run Away" only)

Charts[edit]

Chart (1982) Peak
position
Australia (Kent Music Report)[9] 15
United States (Billboard 200) 209

References[edit]

  1. ^ Schnee, Stephen. 10 Out of 10 at AllMusic. Retrieved April 10, 2020.
  2. ^ a b c "10cc : A Pure Injection Of Pop," chapter 10, by Dave Thompson, "Goldmine" magazine, 11 April 1997
  3. ^ Liner notes on Wax's "ComonKnowledge.com" album Archived 20 June 2007 at the Wayback Machine
  4. ^ Liner notes of Greatest Songs and More (Great Box)
  5. ^ "10cc - Ten Out Of 10 (Vinyl, LP, Album)". Discogs. Retrieved 27 November 2012.
  6. ^ "Images for 10cc - Ten Out Of 10". Discogs. Retrieved 27 November 2012.
  7. ^ "10cc - Ten Out Of 10 (Vinyl, LP)". Discogs. Retrieved 27 November 2012.
  8. ^ "Images for 10cc - Ten Out Of 10". Discogs. Retrieved 27 November 2012.
  9. ^ Kent, David (1993). Australian Chart Book 1970–1992 (illustrated ed.). St Ives, N.S.W.: Australian Chart Book. p. 307. ISBN 0-646-11917-6.