The Arbuturian
 The Arbuturian Logo | |
| Categories | Gourmet, Lifestyle, Culture, Travel |
|---|---|
| Frequency | Daily |
| Founded | 2009 |
| Country | United Kingdom |
| Based in | London |
| Language | English |
| Website | www.arbuturian.com |
The Arbuturian is a daily online magazine covering gourmet food and drink, arts and culture, boutique and high-fashion, exotic travel and luxury living. The magazine's remit is to provide "intelligent content for a cultured readership who seek a playful approach to a diverse range of subject matter." [1] The magazine takes its inspiration from Jerome K. Jerome and specialises in narrative feature editorial, short literary fiction, and celebrity interviews.
History
Founded in 2009, the magazine started life as a small and exclusive journal aimed at a well-heeled audience from the affluent neighbourhoods of London. Their readership quickly grew and the magazine is now internationally recognised with notable audiences in the United States, Europe and Japan.[2] They remain independently owned and operated.
Content
The magazine is unusual in that it takes a witty yet intelligent approach to luxury lifestyle topics, combining food, fashion, culture and travel features with literary fiction and humorous narratives in a single edition. The content is produced by staff journalists and contributing writers; most articles employ a style of narrative journalism, while informative pieces are written in short-form method.[3] Their reviews include restaurants, art, music, theatre and travel. They regularly publish interviews with notable celebrities, including actors, musicians, business people, artists, writers, fashion designers and chefs. They also publish regular video content featuring their core topics of culture, lifestyle and travel.
Awards
In 2012 the magazine was shortlisted as a finalist at the British Travel Press Awards for Best Online Consumer Travel Publication of the Year, alongside The Telegraph, The Guardian and Condé Nast Traveller.[4]
In 2013 the magazine's Food & Drink Editor, Noah May, won an award for Food Journalist of the Year at the Guild of Food Writers Awards for work published in The Arbuturian.[5]
Also in 2013, Cigar Editor Nick Hammond won The Spectator's Cigar Journalist of the Year Award.[6]
Distribution
The online magazine is free to read. The newsletter (email) is also free to subscribe to. A printed version is rumoured to be in production, to be distributed to key homes and businesses in Central London.
Demographic
The publication strongly appeals to an AB / High-Net-Worth demographic with a cultured background and disposable income, with a notable readership from the affluent areas of Central London, and in America from New York City in particular. The content is not gender biased and appeals equally to men and women.
Contributors
Various broadsheet journalists, magazine writers, critics and authors contribute to the magazine, including theatre critic and broadcaster Al Senter[7] and the writer, photographer and filmmaker Paul Joyce,[8] the great-grand-nephew of James Joyce.
References
- ^ "The Arbuturian, About Us". Retrieved 22 February 2010.
- ^ "The Arbuturian Newsletter, February 2010". Retrieved 22 February 2010.
- ^ "The Arbuturian, About Us". Retrieved 22 February 2010.
- ^ "The British Travel Press Awards Finalists, November 2012". Retrieved 9 December 2012.
- ^ "The Guild of Food Writers Awards Winners, May 2013". Retrieved 31 May 2013.
- ^ "Spectator Cigar Writer of the Year, December 2013". Retrieved 9 December 2013.
- ^ Senter, Al. "The Winter of My Content". The Arbuturian. Retrieved 2 December 2009.
- ^ Paul Joyce. "Grand for a Grand". The Arbuturian. Retrieved 8 June 2010.